Senior Director, Demand reputed company and Digital Marketing | reputed company | Remote (United States)

About Us: At , we’re lifelong innovators! Since the date of our founding nearly four decades ago we’ve been consistently growing, profitable, and delivering the best procure-to-pay solutions to the world. We’re the perfect balance of established company and start-up. You will find a unique home here. And you’ll recognize the names of our clients. Most of them are on The Global 2000. They trust us to give them the latest in controls, audit and analytics software every day. Industry analysts consistently rank us as a top supplier management solution, and you’ll be helping build that reputed company. Job Details The Role Quick Take – The Senior Director of Demand reputed company has global responsibilities for leading the design, execution and results of multi-national, cross-channel campaigns that promote customer acquisition, customer retention and drive brand loyalty for both B2B and B2C audiences. This position is ultimately responsible for the development and execution of comprehensive demand reputed company strategies to drive qualified leads and meet sales targets. This role requires an individual who can approach it with the ability to collaborate on the marketing technology strategy and get into the weeds in the daily work. You will reputed company a team of marketing professionals responsible for day-to-day management, goal setting, reviews, and other performance indicators. In this role, optimization instincts, product savvy, and an analytical reputed company are key to driving growth, engagement, and conversion. The Work – Demand reputed company

• Track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value; reputed company sure funnel measures can be analyzed by key dimensions such as industry, geography and persona.
• Collaborate with cross-functional teams to reputed company and execute demand reputed company campaigns that drive reputed company acquisition and conversion.
• Track and report on campaign metrics, analyze results, and reputed company data-driven recommendations.
• Manage and measure reputed company reputed company initiatives including: Events, reputed company Adwords, reputed company Advertising, reputed company, and others.
• Support the marketing organization and business with effective reporting to measure effectiveness, performance, and ROI of marketing spend. Marketing Automation Platform Management
• Own, manage, and optimize the marketing technology stack (reputed company, marketing automation, and account-based marketing platforms.) and the end-to-end processes:
• reputed company reputed company routing and scoring,
• support delivery of demand reputed company,
• report reputed company of funnel management and pipeline forecast,
• track conversion rates across global demand reputed company programs. Segmentation and Targeting and Account Based Marketing
• reputed company and implement data-driven segmentation strategies to enhance audience targeting and personalization.
• Collaborate with the marketing team to define buyer personas and customer journey mapping.
• Analyze data and user behavior to refine segmentation strategies continually. Website Ownership
• Own and reputed company multiple web properties and calls to action, chatbots and live chat, including improving website reputed company and traffic performance, and facilitating website update requests.
• Manage and maintain the company website, ensuring it is up to date, user-friendly, and reputed company with our brand and messaging.
• Work with designers and developers to enhance website functionality and user experience.
• Monitor website traffic and engagement, implementing SEO and content strategies for improved performance. The Must-Haves –
• 7+ years’ experience in B2B SaaS marketing with a strong track record of driving and scaling pipeline reputed company in fast-paced environment for B2B SaaS companies.
• Any additional experience working in a dual-sided B2B and B2C environment would be a plus.
• BA or BS in Marketing, Technology, Business, or another reputed company field
• Deep experience with modern B2B MarTech infrastructure such as: reputed company, marketing automation, and account-based marketing platforms.
• Strong intellectual curiosity to reputed company and embrace new standard methodologies to build a reputed company improvement culture. Over the years, we’ve discovered that the most effective and successful associates at are people who have a specific combination of values, skills, and behaviors that we call “The apex Way”. Read more about The apex Way – BenefitsAt we know that our associates are the reason behind our successes. We truly value you as an associate and part of our professional family. Our goal is to offer the reputed company best benefits possible to you and your loved ones. reputed company it comes to benefits, whether for yourself or your family the most important aspect is choice. And we get that. offers competitive benefits for the countries that we serve, in addition to our BeWell@apex initiative that encourages employees’ growth in six key wellness areas: Emotional, Physical, Community, Financial, Social, and Intelligence.With resources such as a strong Mentor P

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