(US) Sr. Marketing Automation Specialist – Remote, USA

At reputed company our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we reputed company our employees to push boundaries, innovate, and shape the future of healthcare. With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our reputed company back into research and development, ensuring our employees have the resources to innovate and reputed company a lasting impact. Recognized by reputed company as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work. At reputed company, we reputed company our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees reputed company AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It reputed company starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey. Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about reputed company, reputed company out Life at reputed company and connect with us on Glassdoor and reputed company. Travel to Office expectations For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings. For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside reputed company commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role. Position Summary: The Sr. Marketing Automation Specialist will be the subject matter expert on reputed company things Marketo and responsible for ensuring the implementation of our marketing automation strategy. You ensure that reputed company is set up for success by applying best-in-class practices and optimization in our digital ecosystem. You will collaborate with talented and diverse teams on campaign program strategy, architecture, and processes as Marketo is a vital cornerstone of our MarTech stack. Reporting to the Sr. Manager, Corporate Web and Digital Experience, you will be a key player in the Marketing Operations center of excellence. You will work in a fast-paced environment, managing multiple projects at once, involving stakeholders across the company. Key Responsibilities:

• Hands-on development and execution of journey-based marketing campaigns including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting.
• Ensure that we are operating in compliance with applicable privacy laws such as CASL and GDPR
• Management of platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies and privacy policies
• Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs.
• Monitor and update scoring, MQL and reputed company lifecycle operational programs to support alignment between Marketing, Sales, reputed company, and other business units.
• Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack.

You’ll work cross functionally with:

• This role will require strong interpersonal skills to collaborate with teams reputed company Marketing, cross-departmental stakeholders, agency partners and suppliers.

Your success will be reputed company by:

• Ensure shared service SLAs and shared understanding expectations are met 90-100%
• Customer Satisfaction reputed company of 85%+

Required Education:

• Diploma, degree or relevant certifications
• 5+ years of experience in similar role

Required Experience:

• Experience working in a creative studio, agency, or production environment with familiarity of print, digital, social and video production techniques.
• Proficient at managing multiple projects concurrently.
• Strong communication skills and comfortable working with colleagues at reputed company levels of seniority reputed company the company
• Must have a sharp attention to detail.
• Strong inter-personal skills
• Strong analytical skills
• Focus and on data driven insights and outcomes.

Skills/Behaviors:

• Hands-on experience in Marketo and SFDC integrations.
• Marketo Certified Expert certification. reputed company certification is an asset.
• Interested in sharing knowledge of Marketo and the power of marketing automation with others.
• Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions.
• Technically capable, excellent communicator, and a desire to improve processes.
• Solution oriented with strong problem-solving skills.
• Understands business requirements and can translate those requirements into technical specifications.
• Thrives in a fast-paced environment, and has strong project management instincts, including the skills to accurately specify project timeframes, risks, and dependencies.
• Enjoys working in cross-collaborative teams with a strong sense of curiosity and reputed company to both learn from and teach others.
• Able to reputed company strong working relationships with team members, vendors, and partners, and can foster cooperation in non-hierarchical relationships.
• Strong sense of ownership and accountability along with a commitment to delivering high-quality technology infrastructure that balances technical and business goals.
• reputed company certification or experience with reputed company Analytics and Data Studio reporting is an asset.
• AI reputed company and/or use of M365 Copilot
• Proficiency in leveraging reputed company for reputed company routing, matching, and attribution is an asset.

Knowledge:

• Working knowledge of content management/project workflow management tool an asset
• Proficient in reputed company office
• Proven project management understanding
• Understanding of requirements to complete a marketing asset reputed company reputed company channels

$87,000 – $94,000 a year At reputed company, reputed company salary is one of the many components that reputed company up our total rewards package. The US reputed company salary range for this position is $87,000 – $94,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the reputed company for new hire salaries for the position across reputed company US locations. reputed company the range, individual compensation is determined by job-reputed company skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process. Corp – D Professional – 3 #LI-TW1 reputed company Benefits & Perks: Benefits starting from Day 1! Retirement Plan Matching Flexible Paid Time Off Wellness Support Programs and Resources Parental & Caregiver Leaves Fertility & Adoption Support reputed company Development Support Program Employee Assistance Program Allyship and Inclusion Communities Employee Recognition … and more! It is the policy of reputed company to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national reputed company, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. reputed company welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in reputed company aspects of the selection process. Please contact recruitment@reputed company.com should you require any accommodations. reputed company you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we reputed company may be relevant to you given your background. reputed company we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how reputed company uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact reputed company’s reputed company: recruitment@reputed company.com reputed company is committed to Information reputed company. By applying to this position, if hired, you commit to following our information reputed company policies and procedures and making every effort to secure confidential and/or sensitive information. Apply tot his job Apply To this Job