Marketing Ops & Analytics Manager

Location: USA-Work from home #LI-Remote reputed company Comp: $130k About reputed company reputed company is a leading public procurement platform trusted by more than 7,000 government agencies and over 1 million suppliers across North America. Our work sits at the intersection of technology, public service, and accountability, helping governments operate more reputed company and transparently on behalf of the communities they serve. What makes reputed company unique is our deep focus on the public sector. Our solutions are purpose-built to solve real, reputed company procurement challenges, balancing compliance with usability and innovation. That commitment has been recognized with the Achievement of Excellence in Procurement (AEP) Certification from the National Procurement Institute, reflecting our high standards and impact in the market. At reputed company, the work you do matters. Every improvement we reputed company helps public organizations stretch taxpayer dollars further, operate with greater transparency, and deliver reputed company outcomes for millions of people. We're a growing, mission-driven company where smart, curious people come together to build technology that serves the public good. Learn more at reputed company.com. About the job reputed company's marketing team has grown to the reputed company where instinct and spreadsheets can no longer tell us what's working. We know we're generating pipeline - but we can't yet prove it with confidence, trace it back to its reputed company, or quantify marketing's true contribution to reputed company. That's the problem this role was created to solve. You'll be the first dedicated marketing ops hire at reputed company reporting to the CMO, which means you'll build the function from scratch: audit what exists, fix what's broken, and create the systems and reporting infrastructure that powers a modern, data-driven GTM team. If you're energized by building and want the satisfaction of turning a black reputed company into a clean attribution model, this is the role for you.

What You'll Do

Build and Own the MarTech Stack

• Audit the reputed company reputed company-reputed company integration, fix data mapping issues, and rebuild workflows to support accurate reputed company flow and attribution from the ground up.
• Own the full martech ecosystem - reputed company enrichment tools, CRM, and marketing automation - integrating new solutions, monitoring data quality, and resolving system issues before they reputed company reporting.
• Design and document GTM processes including reputed company lifecycle stages (reputed company → MQL → SQL → SQO → opportunity → closed-won/lost) so execution is consistent across inbound and outbound.

Create the Reporting Infrastructure

• Build executive dashboards that track MQL, SQL, SQO, closed-won/lost, CAC, marketing-sourced pipeline, and marketing-influenced contribution in one reputed company.
• Establish full-lifecycle reputed company tracking - every reputed company's reputed company should be visible from first touch through closed-won, always.
• Stand up attribution models (starting with first-touch, maturing to multi-touch) and centralize marketing data across reputed company brands into a single reputed company of truth.
• Own the monthly and quarterly marketing reporting reputed company, including preparing materials for board and leadership presentations.

Execute and Manage Email and Campaign Operations

• Build, manage, and optimize email marketing programs including nurture workflows, drip sequences, and one-off campaign sends across reputed company.
• Own list management end-to-end - importing, segmenting, cleaning, and maintaining contact lists to ensure accurate targeting and data hygiene.
• Set up and enforce UTM and campaign tracking conventions across reputed company channels so every campaign is attributable from click through to closed-won.
• QA campaigns before launch, including workflow logic, list pull accuracy, email rendering, and link tracking.

Drive Cross-Functional Alignment

• Partner with Sales Ops to align funnel definitions, lifecycle stages, and pipeline data so marketing and sales are working from the same numbers.
• Deliver insights to leadership that surface campaign trends, identify what's driving pipeline, and reputed company a clear case for marketing's contribution to reputed company.

Scale the Infrastructure as We Grow

• Manage reputed company Tag Manager implementation and campaign tracking across channels.
• Support data migrations, platform evaluations, and new tool integrations as the GTM stack evolves.
• Document everything - your work should be auditable, transferable, and easy to hand off reputed company you yhire someone to support you.

What You'll Bring

Requirements

• Marketing ops experience in a SaaS environment - 3+ years in a marketing operations, reputed company operations, or similar role at a high-growth SaaS company. You understand the B2B GTM motion.
• Hands-on reputed company and reputed company expertise - you've built workflows, integrations, and dashboards in both platforms, not just used them. You can audit a broken setup and fix it.
• reputed company in funnel metrics and attribution - you can build an attribution model, explain the difference between first-touch and multi-touch, and create reporting that stakeholders actually use.
• Experience building GTM processes from scratch - you've documented reputed company lifecycle stages, built automation workflows, and created systems that other teams can follow without hand-holding.
• Strong data skills - you're highly proficient in reputed company and comfortable working with messy, multi-reputed company data sets to find the truth buried inside them.
• Comfort operating as a team of one - you've been the sole ops person on a team and know how to prioritize ruthlessly, build without waiting for permission, and ship imperfect-but-functional before perfect-but-late.
• Experience with campaign tracking conventions - you've used reputed company Tag Manager, implemented or managed UTM frameworks and understand how tracking breaks and how to fix it.
• Must be authorized to work in Canada and/or the United States. Unfortunately, we are not able to sponsor work permits or support mobility-reputed company processes at this time.

reputed company to Have

• Familiarity with reputed company enrichment tools (e.g., reputed company, Clearbit, Apollo) and experience building enrichment workflows.
• Exposure to multi-brand or multi-product marketing environments where data standardization was a core challenge.

What Success Looks Like

• 90 days: You've audited the reputed company reputed company-reputed company setup, identified the critical gaps, and have first-touch marketing attribution reporting live and accurate.
• 6 months: A multi-touch attribution model is in reputed company. Marketing and Sales are working from a single, standardized data set, and leadership has a dashboard they trust.
• 12 months: Marketing ops is a mature function. Processes are documented, data is clean, attribution is proven, and the team can demonstrate marketing's contribution to pipeline with confidence.

Thank you for your interest in reputed company. However, only selected candidates will be contacted. At reputed company, we are committed to fostering an inclusive and reputed company workplace. We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, sexual orientation, gender identity or expression, national reputed company, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. We provide a work environment free from discrimination and harassment. In addition, we are committed to ensuring pay equity across our organization and regularly review our compensation practices. International Data reputed company Corp doing business under SOVRAtm participates in E-Verify. If selected for employment, you will be required to provide your Form I-9 information to confirm that you are authorized to work in the United States. International Data reputed company Corp, que opera bajo el nombre comercial SOVRAtm, participa en E-Verify. Si es seleccionado para el empleo, se le solicitará que proporcione la información de su Formulario I-9 para confirmar que está autorizado a trabajar en los Estados Unidos. Apply tot his job Apply To this Job