Marketing Ops & AI Automation Manager

About COURSER COURSER accelerates the growth of IT service provider companies. We forge dynamic partnerships, leveraging our values of Teamwork, Service, Growth-Mindedness, Trust, and Innovation to deliver impactful solutions and phenomenal customer experiences. If you thrive in a fast-paced IT environment, join our rapidly expanding team and contribute to our ongoing success. Marketing Ops & AI Automation Manager We are seeking a highly analytical and technically minded Marketing Ops & AI Automation Specialist to support the scalability, efficiency, and performance of COURSER's marketing organization. This role will focus on marketing operations, automation, and AI-enabled workflows that power demand generation, pipeline visibility, and revenue alignment across COURSER's portfolio of brands. The ideal candidate brings experience in marketing operations and automation platforms, a strong understanding of data flow and process design, and curiosity for applying AI to optimize marketing performance and scale. This function serves as the interface for localized marketing support across all geographies, working closely with Regional VPs, Geo Leaders, and RSDs to ensure marketing execution aligns with local market needs.

Key Responsibilities

Marketing Automation Platform Management

• Own HubSpot Marketing Hub administration including workflows, sequences, and automation rules
• Build and maintain automated workflows for lead nurturing, scoring, and lifecycle management
• Develop and optimize lead scoring models aligned with Total Customer Profile (TCP)
• Automate MQL creation and BDR routing to ensure timely lead follow-up
• Ensure email deliverability and sending reputation through best practices

AI & Workflow Automation Oversight

• Define requirements and use cases for AI-powered marketing automation
• Manage automation agency relationships for workflow development and maintenance
• Oversee content automation pipelines for lead magnets, newsletters, and blog posts
• Ensure knowledge transfer and documentation from agency partners to internal team
• Evaluate and prioritize automation opportunities based on ROI and scalability

Vendor & Platform Management

• Manage Sendoso platform for direct mail campaigns (postcards, gifts, Amazon mailers)
• Control user access and campaign budgets for marketing technology platforms
• Coordinate with HubJoy for HubSpot expertise, migrations, and one-off requests
• Oversee automation agency relationships for lead magnets and content automation
• Evaluate and implement text messaging capabilities for prospect engagement

Data Integration & Quality

• Ensure seamless data flow between HubSpot, ConnectWise, and related systems
• Oversee HubSpot migration quality control for new geographic acquisitions
• Maintain data hygiene standards and resolve integration issues
• Ensure accurate marketing attribution and reporting across all channels

Localized Marketing Support

• Serve as interface for localized marketing requests from Geo Leaders and RSDs
• Triage and prioritize geo-specific marketing support requests
• Coordinate outsourcing of localized activities as needed
• Support voice of customer surveys and client communication automation

Direct Reports

• Events & Association Coordinator — Manages local event logistics, association relationships, and PR firm coordination (part-time)
• Marketing Data & Onboarding Coordinator — Supports KPI reporting, 515 reports, new geo HubSpot onboarding, and data quality maintenance

Qualifications

• 3-5 years of experience in marketing operations, automation, or related roles
• Hands-on experience with HubSpot Marketing Hub (workflows, lead scoring, reporting)
• Experience managing automation projects and agency relationships
• Strong understanding of lead scoring, lifecycle management, and marketing attribution
• Analytical mindset with ability to translate data into actionable insights
• Excellent documentation and process-mapping skills
• Comfortable operating in a fast-paced, growth-oriented environment

Preferred Skills

• Experience supporting B2B marketing; MSP or IT services experience a plus
• Understanding of AI tools and automation platforms (n8n, Zapier, Make)
• Experience with Sendoso or similar direct mail platforms
• HubSpot certifications (Marketing Hub, Operations Hub)
• Experience with multi-location or franchise marketing operations
• Prior experience managing direct reports or coordinating with agencies
• Bachelor's degree in Marketing, Business, Information Systems, or a related field

Why You'll Love Working Here At COURSER, we prioritize the personal and professional development of our employees. We offer best-in-class training, mentorship, and clear self-promotion paths to help you grow. We foster a culture of innovation and encourage challenging the status quo. With teams located across the country, we leverage a wealth of knowledge and a collaborative spirit, eager to share and grow together. Benefit Highlights

• Competitive benefits package, including medical, dental, vision, and life insurance
• 401k match
• Unlimited vacation time*

• Paid sick time

• 10 Holidays including your Birthday and a Floating Holiday!
• Healthy Lifestyle reimbursement
• Amazon Prime reimbursement
• 40 Hours for Volunteer Time
• Paid parental leave
• Reimbursement for ongoing education and certifications
• Learning and development programs
• Unlimited vacation time after completing one full year of employment. For the first year of employment, full-time team members are provided 10 vacation days.

COURSER is an Equal Opportunity Employer. We support diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender, gender identity, genetic information, national origin, citizenship status, marital status, age, physical or mental disability, caregiver status, veteran status, uniformed service member status or any other category protected by applicable federal, state, or local laws. Apply tot his job Apply To this Job