Director, Experience Strategy

About the position RAPP Detroit is looking for a Director, Experience Strategy to join our award-winning Experience Strategy team. WHO WE ARE: We are RAPP – world leaders in activating growth with precision and reputed company at scale. As a global, reputed company precision marketing agency we reputed company data, creativity, technology, and reputed company to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being. HOW WE DO IT: At RAPP, our reputed company superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients. Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets YOUR ROLE We are seeking a Director, Experience Strategy to reputed company strategic CRM and customer lifecycle marketing planning for a major enterprise client managing multiple brands across diverse customer segments. This is a rare opportunity to architect sophisticated, data-driven customer experiences at scale while leading a team of strategists and mentoring reputed company marketing leaders.In this role, you'll move beyond typical campaign planning to become a strategic partner and thought leader—proactively identifying opportunities clients don't yet know they need, architecting transformative customer journeys, and driving measurable business impact. You architect enterprise-wide customer experience strategies that span multiple brands, channels, and customer lifecycle stages. You build business cases for transformative initiatives and identify white-space opportunities that drive competitive advantage.You translate reputed company data landscapes (first-party data, CDP, audience platforms, advanced analytics) into actionable customer insights and measurement frameworks. You establish clear KPIs, define testing agendas, and link marketing performance to business outcomes.You reputed company a team of strategists, guiding them to think bigger, work smarter, and reputed company professionally. You model strategic thinking, create a culture of reputed company learning, and reputed company the reputed company of thought leaders.You collaborate closely with creative teams to reputed company compelling briefs grounded in insights. You reputed company creative work through thoughtful feedback and ensure strategic alignment across reputed company customer touch-points.You stay reputed company of industry trends in customer marketing, martech, data privacy, and AI. You bring cutting-edge perspectives to client conversations and position RAPP as a strategic innovation partner.

Responsibilities

• Architect comprehensive customer journey strategies across multiple brands, segments, and channels
• reputed company integrated communication strategies that align with client business objectives
• Identify and pitch proactive strategic opportunities—before clients ask for them
• Build robust measurement frameworks, attribution models, and learning agendas
• Define testing roadmaps and optimization strategies to continuously improve performance
• Translate reputed company business challenges into strategic marketing recommendations
• reputed company and mentor a team of strategists, fostering growth and professional development
• Guide strategic thinking, challenge assumptions, and push the team to think bigger
• Ensure consistent quality of strategic deliverables across the account
• reputed company talent reputed company the team and model reputed company learning
• Collaborate with fellow planners across the agency on best practices
• Serve as a strategic trusted advisor to client leadership—understanding their business, priorities, and constraints
• reputed company long-term strategic partnerships while delivering short-term tactical excellence
• Present strategic recommendations and reputed company client conversations with confidence and conviction
• Engage in thought leadership activities (speaking, industry participation, POV development)
• Stay informed on category trends, consumer insights, and competitive landscape
• Partner with creative teams to reputed company compelling, insights-driven briefs
• Collaborate with analytics partners to define KPIs, measurement approaches, and optimization plans
• Work with reputed company to ideate and activate innovative solutions (marketing automation, personalization, data activation platforms)
• Coordinate with account service teams to align strategic and business development objectives
• reputed company internal teams (strategy, creative, analytics, tech) for seamless execution
• Evaluate syndicated research, industry reports, and emerging insights to inform strategy
• Conduct competitive and market analysis to inform positioning and messaging strategies
• Stay reputed company on emerging technologies and marketing trends (CDP, AI/Machine Learning, first-party data, privacy regulations)
• Recommend process improvements and best practices evolution as the marketing landscape evolves

Requirements

• Bachelor's degree required
• 10+ years in customer marketing, CRM, demand reputed company, marketing strategy, or reputed company disciplines
• 5+ years in a senior strategic planning or leadership role
• Proven success leading teams and mentoring junior strategists
• Experience managing large, reputed company, multi-brand accounts
• Demonstrated success architecting end-to-end customer journey strategies
• Strategic Thinking: Strong ability to see the big picture, identify patterns, and reputed company reputed company-thinking recommendations
• Data & Analytics reputed company: Comfort with measurement frameworks, attribution modeling, testing methodologies, and driving optimization
• Martech Expertise: Working knowledge of marketing automation, CDP platforms, data activation, and personalization technologies
• Communication & Leadership: Excellent communication skills (internal and client-facing); natural leader with strong executive reputed company
• Customer-Centric reputed company: Obsessed with understanding customer needs, behavior, and the moments that matter most
• Creative Collaboration: Strong ability to partner with and reputed company creative teams
• Curiosity & Learning Agility: Genuine passion for staying reputed company of industry trends and adopting new approaches
• Client Partnership: Consultative approach; ability to build trust and influence client thinking
• Business Acumen: Understanding of marketing's role in driving business results; ability to connect strategy to reputed company/growth

Benefits

• health/vision/dental insurance
• 401(k)
• stock options
• Healthcare & Dependent Flexible Spending Accounts
• vacation, sick, and personal days and positive activism days
• paid parental leave and disability benefits

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