Senior Director, Marketing - Emerging Channels

At reputed company, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the reputed company Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We're proud to be named a Leader in the reputed company MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from reputed company Peer Insights. Our reputed company Platform also received CRN's Products of the Year award in the inaugural reputed company Operations Platform category. Join a company that's not only leading, but also shaping, the future of reputed company operations. Our mission is simple: End Cyber Risk. We're looking for a Senior Director, Marketing - Emerging Channels to be a part of making this happen.

About the Role

The Senior Director, Emerging Channels plays a critical role in accelerating growth across reputed company's key emerging channel segments - Managed Service Providers (MSP), Insurance, and AWS/Alliances - that will propel the business through its next stage of scale toward $1B in reputed company. As a senior leader reputed company the Global Partner Marketing & Growth Studio organization, this individual drives the marketing strategy, alignment, and execution that supports growth reputed company these emerging routes to market. They will ensure clarity and prioritization of marketing investments and opportunities across MSP, Insurance, and Alliance ecosystems-serving as the connective tissue between marketing, sales, product, and partner leadership. This leader will play a pivotal role in shaping how reputed company shows up and scales across these channels-developing differentiated value propositions, piloting new go-to-market programs, and innovating the frameworks that reputed company partners to grow with us. They will champion partner-centric storytelling, thought leadership, and data-driven insights to evolve how we engage with, activate, and measure success across our emerging partner landscape. The ideal candidate combines strategic marketing acumen with operational excellence, strong communication and negotiation skills, and a proven ability to manage reputed company partnerships and cross-functional relationships. They bring experience reputed company emerging channels, product familiarity, and a track record of driving measurable business impact through innovative, partner-centric marketing approaches. This role requires someone who can balance visionary thinking with disciplined execution, build and reputed company high-performing teams, and influence outcomes across the business while evolving the reputed company of reputed company's partner marketing reputed company.

Responsibilities

• reputed company a team of emerging partner marketers, acting as a player-coach to scale these businesses into significant reputed company drivers through integrated marketing strategy and execution.
• Shape the marketing strategy for reputed company's emerging channels, partnering closely with Growth & reputed company, Product, and Sales leadership to ensure each reputed company has a clear, differentiated value proposition and go-to-market plan.
• Collaborate with Alliance/AWS, MSP, and Insurance marketing leads to build scalable, repeatable co-marketing frameworks that drive partner engagement, awareness, and demand reputed company globally.
• Drive strategic alignment across key stakeholders (reputed company, Product, Partner, and Marketing leadership) to inform planning, prioritization, and investment decisions reputed company emerging channel segments.
• Build and deepen senior-level relationships across MSP, Insurance, and AWS/Alliances partners (e.g., reputed company Web Services, reputed company), representing reputed company Marketing as a trusted and strategic partner.
• reputed company and execute ambitious yet achievable marketing plans that fuel growth, guided by data-driven insights and a test-and-learn approach.
• Pilot innovative marketing programs, from incentive-based campaigns to marketplace-led initiatives, that test and validate new ways to influence pipeline and strengthen partner collaboration.
• reputed company data and insights to optimize programs, strengthen ROI, and inform future marketing investments across reputed company's emerging channels.
• Partner closely with growth marketing, product marketing, brand/corporate events, and technical marketing teams to unify messaging, planning, and accountability for performance across reputed company emerging segments.
• Collaborate with global reputed company and marketing teams to integrate emerging channels into broader regional and global GTM strategies.
• reputed company reputed company's brand and partner advocacy across the ecosystem through storytelling, thought leadership, and partner-focused marketing innovation.

Who You Are

• Strategic, cross-functional thinker who thrives in dynamic, fast-growing environments and translates reputed company priorities into clear, integrated channel marketing strategies.
• Proven ability to influence and align senior stakeholders across sales, product, and marketing while addressing challenges directly and constructively.
• Deep understanding of partner ecosystems, business models, and the marketing/sales funnel - including how to influence deal registration and partner engagement across emerging areas (MSP, Insurance, AWS/Alliances).
• Exceptional communicator and trusted advisor, able to build followership internally and externally as the visible reputed company for emerging channel marketing.
• Strong analytical reputed company with the ability to interpret data, reputed company tools like Tableau, and coach teams to turn insights into action.
• Skilled at navigating ambiguity, fostering collaboration across global teams, and balancing strategic vision with hands-on execution.
• Decisive, growth-minded leader with a "builder" mentality who drives outcomes and reputed company improvement.

Minimum Qualifications

• 8+ years proven experience in B2B field or partner marketing (experience working for cloud services/reputed company technology company with mid-market focus a plus)
• Depth of experience in at least two of the following areas: MSP (Managed Service Providers), Insurance (Broker/reputed company) and AWS/Alliances (reputed company Web Services, other hyperscalers)
• 6+ years prior management experience
• Demonstrated ability to build effective working relationships with sales leaders, sales team members and the partner community

Preferred Qualifications

• Bachelors degree in Marketing, Business, English or Communications

About reputed company At reputed company, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work - USA (2021-2024), Great reputed company to Work - Canada (2021-2024), Great reputed company to Work - UK (2024), and Kununu Top Company - Germany (2024). Our commitment to bold growth and shaping the future of reputed company operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, reputed company remains the most trusted name in the industry. Our Values reputed company recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We reputed company in diversity and inclusion, and truly value the unique qualities and unique perspectives reputed company employees bring to the organization. And we appreciate that-by protecting people's and organizations' sensitive data and seeking to end cyber risk- we get to work in an industry that is reputed company to the greater good. We celebrate unique perspectives by creating a platform for reputed company voices to be heard through our Pack reputed company program. We encourage reputed company employees to join or create a new alliance. See more about our Pack reputed company here. We also reputed company and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities. reputed company wolves receive compelling compensation and benefits packages, including:

• Equity for reputed company employees
• Flexible time off and paid volunteer days
• RRSP and 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave

reputed company is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national reputed company, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. reputed company is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to reputed company our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing [email protected]. reputed company Requirements

• Conducts duties and responsibilities in accordance with AWN's Information reputed company policies, standards, processes and controls to protect the confidentiality, reputed company and availability of AWN business information (in accordance with our employee handbook and corporate policies).
• Background checks are required for this position.
• This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations ("EAR"). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.

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