Oliver Wyman - Senior Marketing Manager, Private Capital - NY/Boston

About the position Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Over 7,000 professionals help clients optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman’s thought leadership is evident in our agenda-setting books, white papers, research reports, and articles in the business press. Our clients are the CEOs and executive teams of the top Global 1,000 companies. Oliver Wyman’s Private Capital practice supports private equity firms, principal investors, and their portfolio companies across the full investment lifecycle. We are seeking a Senior Manager to lead marketing strategy and activations that showcase the practice’s capabilities in buy-side due diligence, post-transaction value creation, commercial diligence, carve-outs and integrations, and portfolio acceleration. This role requires translating these technical strengths into clear market narratives, driving demand through targeted programs, and enabling partners to win and deliver high-impact engagements. This is a hybrid role requiring 3 days per week in the office. There is no option to be fully remote.

Responsibilities

• Lead the strategy and execution of practice-wide marketing initiatives that highlight Oliver Wyman’s end-to-end capabilities.
• Develop channel-specific plans (digital, events, PR, client programs) that position the practice as a partner for both transaction support and long-term portfolio value creation; manage campaigns from concept through measurement.
• Support the creation and launch of flagship thought leadership (market insights, POVs, diligence findings) that reinforce the firm’s differentiated approach to driving returns.
• Design and implement scalable marketing playbooks, templates, tracking systems, and reporting tools tailored to Private Equity.
• Partner with Marketing Operations on governance, CRM integration, and processes to improve visibility into deal-oriented demand and client engagement.
• Apply data-driven and AI-enabled methods to surface high-value account targets, personalize content, and accelerate lead conversion.
• Manage day-to-day execution of priority initiatives; own budgets, vendor scopes, and quality control for campaigns that support diligence, fundraising enablement, and portfolio programs.
• Coach and mentor junior marketing activation staff.
• Manage external agencies and specialist vendors (research, data providers, event partners) to ensure deliverables meet technical and industry standards.
• Define KPIs and measurement frameworks tied to Private Capital outcomes.
• Track campaign performance and provide concise insights and recommendations to practice leadership.
• Use client and market insights to refine messaging and identify new service expansion opportunities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 7–10+ years’ experience in B2B marketing/communications, ideally with private equity, principal investors, asset management, or financial services experience.
• Familiarity with the private investment lifecycle: buy-side diligence, post-transaction value creation, carve-outs and integrations, and portfolio acceleration programs.
• Demonstrated ability to translate technical consulting capabilities into market-facing propositions and repeatable go-to-market programs.
• Proven stakeholder management and executive presence with experience working alongside partners, investment teams, and client executives.
• Experience mentoring junior staff and coordinating cross-functional teams.
• Comfortable with analytics: setting KPIs, building measurement frameworks, and reporting insights. Proficient with Microsoft Office and familiar with marketing automation, CMS, analytics platforms, CRM tools, and project tools (e.g., Monday.com).
• Willingness to travel as required.
• Strategic mindset: Crafts clear strategies that position the practice as a partner across the investment lifecycle.
• Execution bias: Delivers technically credible, high-quality campaigns on time and on budget.
• Influencing & communication: Confidently presents technical and commercial narratives to partners and clients, securing buy-in.
• Coaching & delegation: Builds team capability and ensures accountability in delivering sector-specific programs.
• Cross-functional collaboration: Aligns global stakeholders, including partners, BD, and product teams, to capture deal-focused opportunities.

Nice-to-haves

• Advanced degree or certificates in finance, private equity, or analytics are a plus.
• Interest/experience in AI-enabled marketing tools is desirable.

Benefits

• health and welfare benefits
• tuition assistance
• 401K savings and other retirement programs
• employee assistance programs

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