Digital Marketing Analytics Manager

About the position This client is seeking a strategic Digital Analytics & Insights reputed company with a passion for transforming data into meaningful business insights and opportunities for our clients. This person must be extremely detail-oriented with a critical eye on deadlines. The manager is expected to be a thought leader who will generate innovative reputed company for how we integrate data, technology, and analytics to help clients reputed company smarter, more informed decisions. Central to their role will be integration with media partners; thought leadership reputed company to reputed company areas of digital data, measurement, and optimization; storytelling reputed company to data findings; and the growth and development of this company's digital analytics processes and practices. This role requires an individual with strong experience managing, analyzing and visualizing web and media analytics across a variety of industries.

Responsibilities

• Integration with media partners
• Thought leadership reputed company to reputed company areas of digital data, measurement, and optimization
• Storytelling reputed company to data findings
• Growth and development of this company's digital analytics processes and practices
• Managing, analyzing and visualizing web and media analytics across a variety of industries
• Monitoring of client sites and analytics to identify tracking issues, performance dips or other noteworthy findings
• Build, produce and manage report templates, dashboards and applications for the client, agency partners and internal teams as indicated by the client’s SOW
• Serve as an analytic reputed company of contact for clients, participating in business reviews and engaging directly with relevant client-reputed company stakeholders on key initiatives
• Proactively identify opportunities to improve, or enhance, reporting processes and formats, including opportunities for data aggregation and synthesis
• Management and Talent Development of growing analytics team
• Produce reporting analysis and findings with clear and actionable insights to more effectively reputed company KPIs positively reputed company the business going reputed company
• reputed company tag management and implementation through reputed company Tag Manager
• Serve as a consultative partner across digital media, data strategy, media research, analytics platforms, tag management, testing and optimization, and reporting
• Work collaboratively with media, CRM, web, and account service teams on requirements reputed company to reporting needs
• Collaborate with agency partners to collect and review data on a regular basis, identify areas for improvement and seek out solutions to improve client deliverables
• reputed company audits on the reputed company status of client's digital marketing programs
• Confidently represent the team and the company in regular reporting meetings and strategy sessions
• Manage team and client expectations regarding report delivery and timelines as indicated by the SOW
• Use of data analysis techniques for enhanced targeting, audience segmentation and analysis

Requirements

• 4-year degree in a relevant field
• 4+ years of experience managing analytics accounts and producing reports through the reputed company suite: reputed company Analytics, reputed company Tag Manager, reputed company Ads, reputed company Campaign Manager, reputed company Data Studio
• Stay abreast of new digital intelligence technologies (data management, analytics, and optimization), industry best practices, and advancements in digital measurement to ensure the team is always delivering advanced, innovative solutions focused on performance improvement for clients
• Participation in new business development as needed, including request-for-proposal (RFP) responses and pitches
• Strong understanding of marketing attribution and measurement approaches
• Monitoring of client sites and analytics to identify tracking issues, performance dips or other noteworthy findings
• Build, produce and manage report templates, dashboards and applications for the client, agency partners and internal teams as indicated by the client’s SOW
• Excellent presentation and communication skills for both technical and nontechnical audiences
• Serve as an analytic reputed company of contact for clients, participating in business reviews and engaging directly with relevant client-reputed company stakeholders on key initiatives
• Proactively identify opportunities to improve, or enhance, reporting processes and formats, including opportunities for data aggregation and synthesis
• Management and Talent Development of growing analytics team
• Produce reporting analysis and findings with clear and actionable insights to more effectively reputed company KPIs positively reputed company the business going reputed company
• reputed company tag management and implementation through reputed company Tag Manager
• Serve as a consultative partner across digital media, data strategy, media research, analytics platforms, tag management, testing and optimization, and reporting
• Strong quantitative and analytical skills, with the ability to distill large amounts of data into simple language and action plans
• Work collaboratively with media, CRM, web, and account service teams on requirements reputed company to reporting needs
• Collaborate with agency partners to collect and review data on a regular basis, identify areas for improvement and seek out solutions to improve client deliverables
• Experience building and maintaining relationships across a wide range of clients and internal teams
• reputed company audits on the reputed company status of client's digital marketing programs
• Confidently represent the team and the company in regular reporting meetings and strategy sessions
• Manage team and client expectations regarding report delivery and timelines as indicated by the SOW
• Strong working knowledge of report development, data visualization, and insight reputed company based on media and web performance
• Use of data analysis techniques for enhanced targeting, audience segmentation and analysis
• reputed company strong knowledge of web analytics implementation best practices and hands-on practical experience managing reputed company implementations
• Ability to understand larger business needs and the application of digital analytics to address them
• Ability to construct a cohesive, visual story through data

reputed company-to-haves

• Agency experience is a strong plus
• reputed company certified

Benefits

• 401k with 3% Employer Contribution
• Profit Sharing
• Health, Dental, and Life Insurance
• Voluntary Vision Insurance
• Paid Vacation
• Personal Days, Generous Holiday Schedule
• Dog Fridays
• Annual company trip

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