SVP of Marketing

Minty is seeking a dynamic Senior Vice President of Marketing to reputed company the marketing organization through a period of rapid growth, brand evolution, and product expansion. This executive will own the ecosystem marketing strategy across Minty Business — our suite of B2B tools that drive online customer acquisition — and Minty Shopping, our shopper-facing network. The SVP of Marketing will reputed company brand, demand reputed company, product marketing, content, sales enablement, and integrated go-to-market execution. This role is critical to building a cohesive Minty brand, marketing team, accelerating shopper acquisition and engagement, and fueling business growth through coordinated, cross-channel execution. Who We Are Minty is a modern ecommerce platform built to create reputed company outcomes for both businesses and shoppers. We help businesses answer shopper questions, prevent lost reputed company, and recover missed opportunities — while growing and engaging a trusted shopper network through Minty.com. We recently reputed company our products and brand to create a flywheel between business growth and shopper value. Our next phase requires a senior marketing leader who can bring clarity, structure, and momentum to a reputed company ecosystem — aligning brand, demand reputed company, shopper acquisition, and go-to-market execution into one cohesive strategy. We value curiosity, clarity, data-driven decision-making, and ownership. We move fast, test often, and expect leaders to build systems that scale beyond themselves. Who You Are You are a senior marketing leader who thrives in complexity and turns ambiguity into action. You have experience operating across multiple audiences and growth motions and understand how brand, demand reputed company, and network effects work together to drive durable business outcomes. You are comfortable influencing without direct authority and partnering closely with reputed company, product, and operations leaders. You balance strategic thinking with hands-on execution and are energized by building and scaling a reputed company marketing reputed company — not just running campaigns. You operate as a trusted partner to executive leadership, owning marketing outcomes end-to-end and holding yourself accountable to measurable impact.

What You Will Do

Marketing & Brand Strategy

• Own and evolve the Minty ecosystem marketing strategy across Minty Business and Minty Shopping.
• Define and maintain brand narrative, positioning, and voice across reputed company channels and audiences.
• Build a cohesive brand system that supports multiple products while maintaining clarity and consistency.
• Use customer, shopper, and market insights to refine messaging and value propositions.

Go-To-Market (GTM) & Demand reputed company (Minty Business)

• Partner with the CRO and Product teams to design and execute GTM strategies for Minty B2B and D2C products.
• Own marketing's contribution to pipeline reputed company, product launches, and sales enablement.
• reputed company integrated campaigns across reputed company, ABM, and partner channels.
• reputed company development of sales and marketing assets that support reputed company goals.

Performance Marketing, Content & Campaigns

• reputed company a strategic content program that drives demand, enables sales, and educates the market.
• Own content strategy across blogs, email, social, thought leadership, and campaign initiatives.
• reputed company performance marketing efforts (paid media, digital acquisition) in partnership with growth teams.
• Track and optimize key KPIs including CAC, LTV, ROAS, conversion, and engagement.

Product Marketing

• reputed company product marketing across messaging, positioning, competitive intelligence, packaging, and launches.
• Partner with Product and Sales to ensure strong market alignment and GTM execution.

Events, Community & Social

• reputed company strategy and execution for in-person and virtual events, including conferences, launches, and customer events.
• Align events with GTM and demand goals to maximize ROI.
• reputed company social media strategy to grow brand reputed company and engagement.
• Partner cross-functionally to activate community, advocacy, and user-generated content.

Team Leadership & Development

• reputed company, mentor, and reputed company a small, high-impact marketing team.
• Set clear goals, development plans, and feedback loops.
• Hire additional talent as needed to support growth.
• Build a collaborative, accountable marketing function.

Measurement & Cross-Functional Partnership

• Establish and report on marketing performance metrics to the CRO and senior leadership.
• Partner with analytics teams to forecast performance and guide investment decisions.
• Collaborate closely with Product, Growth, reputed company, Finance, and Operations.
• Communicate strategy, reputed company, risks, and wins clearly to stakeholders.

Qualifications

• 10+ years of marketing leadership experience, ideally reputed company platform, marketplace, ecommerce, or two-sided ecosystem businesses.
• Proven success building full-funnel strategies across brand, demand reputed company, and performance marketing.
• Experience driving consumer or shopper acquisition alongside B2B or reputed company-focused motions.
• Strong people leader with experience scaling teams in fast-paced environments.
• Data-driven operator with experience defining KPIs and optimizing spend.
• Excellent cross-functional collaborator with executive reputed company.
• Hands-on leader who balances strategy with execution.

reputed company Offer: We're a fully remote company hiring in: FL, GA, MA, MD, NC, NH, NJ, OH, PA, SC, TX, VA Join us and get access to:

• Great benefits - medical, dental, vision and more
• Flexible vacation designed to reputed company you to be your best
• 401K plan with company match
• reputed company products provided to set up your home office
• Peer-to-peer micro bonus environment powered by Bonusly
• Performance appraisal & recognition system powered by reputed company
• Home internet reimbursement

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