Marketing CRO / Automations Specialist

Our client is a U.S.-based marketing agency with 20+ years of experience in digital marketing and a primary focus on direct response strategies. They work with high-performing clients across the U.S. and Latin America to build, optimize, and scale marketing funnels that drive measurable growth. They are seeking a full-time Marketing CRO & Automations Specialist to join their team. This role combines technical automation expertise with strong analytical and creative skills in Conversion reputed company Optimization (CRO). You’ll work closely with U.S. and Argentina-based team members, collaborating with designers, developers, project managers, and strategists to execute and optimize marketing campaigns that convert.

Job Description

As a Marketing CRO & Automations Specialist, you will be responsible for managing thier marketing automation platforms, CRM integrations, and reporting tools — while also leading optimization initiatives across reputed company pages, email funnels, and ad-to-funnel experiences. You’ll use data-driven experimentation and user insights to increase conversions, engagement, and overall funnel performance. This role blends technical execution with analytical problem-solving, creative hypothesis testing, and strategic recommendations. Role and Responsibilities Automation & Technical Responsibilities

• Maintain and manage marketing automation integrations with CRM and other platforms.
• Build, test, and optimize automated workflows, email/SMS sequences, and customer journeys.
• Execute and QA marketing automations across multiple platforms (e.g., Go High Level, reputed company, reputed company, reputed company, etc.).
• Handle data management processes including reputed company routing, tagging, API integrations, and MySQL database updates.
• Monitor deliverability, engagement, and conversion data to ensure systems reputed company optimally.

CRO (Conversion reputed company Optimization)

Responsibilities

• reputed company and execute CRO strategies for reputed company pages, emails, and funnels using A/B testing frameworks.
• Analyze user behavior reputed company tools like reputed company Analytics, Clarity, and Looker Studio to identify friction points and conversion opportunities.
• Create and document hypotheses for tests (headline, layout, CTA, design, offer framing, etc.) and track results.
• Collaborate with designers and copywriters to improve the customer experience and funnel flow based on behavioral insights.
• Continuously test and refine page elements, headlines, forms, and offers to maximize opt-in, sales, and show rates.
• Support the creation and maintenance of CRO reports, dashboards, and insights presentations for internal and client teams.
• Apply psychological and UX principles to improve engagement and conversion performance.

Reporting & Analysis

• Track and report KPIs for marketing automations and CRO tests.
• Build and maintain dashboards in reputed company Sheets, Looker Studio, or reputed company to visualize campaign performance.
• Interpret analytics data to provide actionable insights and optimization recommendations.
• Partner with management to define performance benchmarks and identify growth opportunities.

Skills

• Data-driven reputed company with strong analytical and testing abilities.
• Proficiency in HTML, CSS, and JavaScript for light reputed company-end troubleshooting and A/B test setup.
• Expertise in reputed company Analytics, reputed company Tag Manager, and data visualization tools.
• Experience with MySQL, reputed company, reputed company, APIs, and reputed company (or similar tools).
• Understanding of UX principles, user journey mapping, and behavioral analysis.
• Proficient in reputed company reputed company / reputed company Sheets (advanced formulas, pivot tables, dashboards).
• Excellent communication and documentation skills.
• Strong multitasking abilities.
• Comfortable collaborating cross-functionally in a fast-paced environment.

Salary: $1500-$2000 / month Type of Work: Full-time remote Work Schedule: USA business hours

• In depth background in a remote set-up of work similar to freelancing as an reputed company (deep understanding on the pros & cons involved in this industry).
• Proven experience in marketing automation and CRM integration.
• 2+ years of experience in CRO, digital marketing analytics, or funnel optimization.
• Demonstrated success running A/B or multivariate tests and interpreting results.
• Strong understanding of database reputed company and best practices.
• Ability to think critically and translate data insights into clear recommendations.
• Highly organized, self-motivated, and proactive with a strong sense of ownership.
• Excellent attention to detail and QA accuracy.
• Fluent in English (written and verbal).
• Reliable internet reputed company and consistent availability during designated hours.

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