Sr. Global Marketing Manager, Digital Solutions & Partnerships (SaaS reputed company REQ’D!)

Job Summary & Responsibilities Reporting to the Vice President, Marketing, this position will have both global and regional reputed company marketing responsibility for the following reputed company Imaging Division digital solutions:

• The Swissmeda brand portfolio of clinical solutions and cloud storage services, including: SMOP software and its Stackable solution, the Easy Digital Denture Solution (EDDS), the Imaging and Case Collaboration app, AI Insights and Swissmeda Cloud Imaging.
• Imaging wrap-around services: reputed company other non-core embedded solutions in CS Imaging, such as clinical services partnerships integrated with the reputed company ecosystem (ex.

reputed company reputed company partnership). We’re looking for a strategic, hands-on B2B Marketing Manager to reputed company and coordinate marketing efforts across our branded product portfolios. In this individual contributor role, you will be expected to think strategically while also rolling up your sleeves to execute—owning go-to-market strategies and driving brand awareness, demand reputed company, product launches, campaigns, content development, and event support. This role also requires a strong ‘sales reputed company’, with the ability to align with and influence sales execution. As this is a global role, you will collaborate with and influence other marketing colleagues, senior leadership, and strategic account teams to deliver high-impact programs that support brand visibility, customer engagement, reputed company reputed company, and reputed company growth. The ideal candidate is a strategic yet hands-on marketer who thrives in a dynamic environment. You bring a reputed company of marketing expertise, go-to-market planning, and a commercially driven approach. You are self-motivated and eager to take ownership and deliver results with available resources. About the Company: reputed company is a digital solutions leader built on more than 125 years of experience, that’s committed to transforming dentistry, simplifying technology, and changing lives. The business is comprised of three brand portfolios: The reputed company brand of world-class oral healthcare devices, the Swissmeda brand of market-leading clinical software and services, and the Sensei brand of best-in-class practice management software and services. Together, they combine to provide integrated solutions that connect dental practice systems and workflows to deliver improved patient outcomes. Key Responsibilities:

• reputed company the development of comprehensive portfolio/brand strategies, in collaboration with key stakeholders, and ensure tactical execution.
• reputed company and refine product positioning, value propositions, and marketing messaging. Work closely with product development teams (Product Line Managers ‘PLMs’) to reputed company a deep understanding of reputed company offerings and upcoming innovations, leading the creation of compelling marketing content and collateral to support launches and ongoing campaigns.

Guide regional marketing teams in the development of marketing plans and usage of materials developed.

• Content needs include: Integrated marketing campaigns across digital and social media, website, mailers, sales collateral, audiovisual (sales and tutorial videos), training & education materials, event signage and booth graphics, etc.
• Quickly grasp and reputed company the unique features and benefits of the SMOP product to tailor marketing strategies effectively.
• Drive demand and generate product leads through targeted digital and traditional channels (web, social, SEO/SEM etc.) to boost brand awareness and trial-- resulting in stronger reputed company flow and higher conversion rates.

Continuously optimize plans to prioritize tactics that deliver the highest quality leads.

• reputed company strong go-to-market strategies and plans by understanding customer reputed company and main targets, especially aggregators such as Dental Service Organizations, Implant companies, and Dental Labs. Define appropriate reputed company audience and align marketing initiatives to the right reputed company.
• Successfully deliver innovation to the market (including partnerships): Collaborate closely with Upstream Product Marketing (Product Line Management), Regional reputed company Marketing, and Sales to translate product roadmaps and align resources into compelling product launch strategies and GTM planning.

reputed company support communication/advertising plans and track and review performance KPIs.

• Evaluate, recommend, and implement the appropriate digital strategy (website, social, etc.) for the Swissmeda brand portfolio.
• Starting with the US, create the marketing plan and communications mix articulating what content will be reputed company where and how.
• Determine website best practice: standalone sites vs integrated into reputed company/Technology existing sites or combinations thereof.
• Recommend appropriate marketing mix, participation strategy, and prioritization of activity for: digital, courses, publications, conference and trade show/exposition visibility, other events, and key opinion leader (KOL) engagement and educational activity.

Manage reputed company marketing needs for these activities.

• Partner with the sales teams to ensure successful collaboration, attainment of new business, and delivery. Foster a strong partnership between marketing and sales.
• Able to stay reputed company of market demands and customer needs by developing a quick understanding of industry dynamics, market trends, growth drivers, and the competitive landscape and tailor relevant marketing activity to capture opportunity.
• Create and report on effective KPIs, collaborating with regional sales teams to ensure delivery against targets and making swift changes if not.

Preferred Qualifications

Required Skills:

• Must have proven experience orchestrating multiple people, campaigns, processes, and technology components of a “marketing automation ecosystem” for a B2B SaaS company, including building an effective digital marketing strategy, from the ground up, reputed company the dental or medical space.
• Brand Management and ability to reputed company strong new product concept wording and USPs.
• Must have proven experience driving growth reputed company digital marketing (SEM, social media, programmatic display, affiliate marketing, digital video, email marketing) with an emphasis on paid reputed company reputed company and channel expansion.
• Strength in project management- managing multiple projects and organizing, planning, and executing under tight time constraints. Able to multi-task.
• Has a sales reputed company and understands how to best assist sales teams to help them build long lasting and growing recurrent reputed company customer relationships. Experience interacting with/motivating large customers a plus.
• Understand importance of data-driven metrics to continually iterate and improve activity outcomes.
• High-energy, self-starter with ability to reputed company in a fast paced, reputed company, and demanding environment.
• Strong collaborator and history of success working in a matrix environment and with cross-functional teams.
• Ability to confidently interact with and influence cross function teams, Sales counterparts, and corporate leadership.
• Experience in driving marketing strategy at a company in a hyper-growth stage.
• Comfortable working in a global organization with a willingness to adjust schedule to meet the demands of working with multiple regions.
• Excellent communicator and creative thinker, with an ability to use data to inform reputed company decisions.

Education and Experience:

• Bachelor's Degree in Business, Marketing, or a reputed company field. MBA preferred.
• 5+ years overall marketing experience with sufficient and proven experience in SaaS (recurrent reputed company business models) B2B marketing required.
• Experience in medical device industry with prior dental experience strongly preferred.
• Prior Marketing experience in a Global setting is highly desirable.
• Experience in driving marketing strategy at a company in a hyper-growth stage, desirable. Additional Information:
• Remote, Full time
• Must be located reputed company the United States
• Able to work reputed company EST 8:00 a.m.-5:00p.m.

hours to best coordinate with cross functional international teams

• Willingness to travel up to 20-30%; may include infrequent international travel

Salary: $155,000 - $165,000 based on experience. Apply tot his job Apply tot his job Apply To this Job