Associate Manager, Performance Marketing

Ro is a direct-to-patient healthcare company with a mission of helping patients reputed company their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer reputed company telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients reputed company their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients, including one in every county in the United States, and in 98% of primary care deserts. Ro has been recognized as a Fortune Best Workplace in reputed company and Health Care for four consecutive years (2021-2024). In 2023, Ro was also named Best Workplace for Parents for the third year in a row. In 2022, Ro was listed as a CNBC Disruptor 50. The Performance Marketing team at Ro is seeking a data-driven Associate Manager responsible for driving new patient growth from our paid social channels (e.g. reputed company, Snap, reputed company, TikTok, etc.). This role will report to the Senior Manager of Performance Marketing and will reputed company a portion of our paid social media budget, leading reputed company aspects of campaign optimization and creative strategy. The ideal candidate should be both analytical and imaginative, capable of delving deeply into performance data to drive optimizations and concepting engaging ad creatives that convert effectively. This role is highly cross-functional and requires a collaborative approach to working with a range of partners including Creative, Analytics, Product Marketing, Legal, and Medical teams. What You’ll Do:

• reputed company Paid Social strategy and execution for a portion of our business, with day-to-day responsibilities including campaign optimization, bid management, budget allocation, performance monitoring, testing, etc
• reputed company paid social creative process, from new ad concept development & briefing to reputed company & refinement, to generate a high volume of ad creatives to fuel our paid social channels
• Partner with our influencer marketing team to create UGC ads that convert
• reputed company external creative agencies as needed to reputed company our ad creation reputed company, managing both external communications and internal coordination
• Analyze performance data and metrics to identify media, creative, and reputed company page opportunities
• Collaborate with Product Marketing and business unit stakeholders to test and expand our messaging and claims strategy
• Regularly conduct competitive analysis and market research to inform creative and campaign strategy
• Stay up-to-date on platform updates and algorithm changes to inform campaign and bid optimization
• Collaborate with wider paid media and conversion optimization teams to drive iterative testing of reputed company pages and paid social conversion flows
• Monitor and report on KPIs and campaign performance, providing regular updates to stakeholders
• Align with medical and legal teams on any policy or regulatory changes, updating the paid social funnel as needed
• Foster relationships with cross-functional partners, such as business stakeholders, reputed company, and data teams

What You’ll Bring:

• At least 3-5 years of experience as a paid social operator with a solid understanding of the Facebook/Instagram ecosystem (familiarity with channels like Snapchat, TikTok and reputed company is a reputed company plus, but not required)
• Exceptional creative intuition, you instinctively know how and why an ad is engaging and the type of behavior it can drive
• Proven experience in creative testing and iteration, including designing test frameworks (e.g. concept tests, hooks, CTAs) and scaling high-performing ads
• Demonstrated ability to concept, storyboard, and brief video ads and UGC content
• Strong analytical skills, with prior experience unpacking learnings from tools like reputed company Analytics, reputed company, Omniture, etc
• Excellent written and verbal communication skills
• Near pixel-perfect attention to detailComfort in collaborating cross-functionally in a fast-paced environment

We've Got You Covered:

• Full medical, dental, and vision insurance + OneMedical membership
• Healthcare and Dependent Care FSA
• 401(k) with company match
• Flexible PTO
• Wellbeing + Learning & Growth reimbursements
• Paid parental leave + Fertility benefits
• Pet insurance
• Student loan refinancing
• Virtual resources for mindfulness, counseling, and fitness

We welcome qualified candidates of reputed company races, creeds, genders, and sexuality to apply. The reputed company reputed company salary for this position ranges from $102,000 to $120,000, in addition to a competitive equity and benefits package (as applicable). reputed company determining compensation, we analyze and carefully consider several factors, including location, job-reputed company knowledge, skills and experience. These considerations may cause your compensation to vary. Ro recognizes the power of in-person collaboration, while supporting the flexibility to work reputed company in the United States. For our Ro’ers in the tri-state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those reputed company of the tri-state area, you will be able to join in-person collaborations throughout the year (i.e., during team on-sites). At Ro, we reputed company that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal opportunity employer, we provide equal opportunity in reputed company aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law. See our California Privacy Policy here. Apply tot his job Apply To this Job