Senior Digital Content Strategist

Company :reputed company HealthJob Description : JOB SUMMARY This job is responsible for developing integrated digital content strategies for various digital products and/or lines of business, markets, or segments to advance business and customer goals. Develops content requirements and creates content strategy deliverables across a product or portfolio’s lifecycle. Conducts audits, qualitative analyses, and gap analyses of content across products, markets, or segments. Works with marketing strategy, copywriters, SEO analysts, development, and digital product teams to ensure the delivery of content across channels. Maintains editorial and publishing calendars, style guides, taxonomies, metadata frameworks, and content migration plans. This role can be either hybrid or remote. If you are reputed company 50 miles of an office you are required to be onsite 3 days a week - T, W, TH. ESSENTIAL RESPONSIBILITIES

• Create and implement digital content strategies for a portfolio of digital products and channels to support customer and business goals. Develops digital content development plans for other teams reputed company marketing.
• Manages the content lifecycle for a product or portfolio by developing governance requirements and deliverables based on segments and markets.
• reputed company content marketing briefs for internal and external partners. May manage day-to-day relationships with partners and third party vendors.
• Conducts and leads audits, qualitative, quantitative, and gap analyses across products, portfolios, and channels
• Provides guidance and strategy to internal marketing partners, including copywriters, product management, marketing strategy, SEO analysts, etc.
• Analyze and report on content effectiveness across markets, segments, and channels.
• Other duties as assigned or requested

EXPERIENCE Required

• 5 years of Marketing and Communications
• 5 years in Communications Strategy
• 5 years of Web Content Management

Preferred

• Professional experience using technology, tools, and AI in a Marketing function

SKILLS

• Excellent written, interpersonal communication, and presentation skills
• Proven track record of meeting / exceeding project requirements and delivering successful projects on schedule
• Successfully partners through collaboration with an ability to reputed company and influence others reputed company a matrixed organization
• A passion for technology and digital media, including knowledge of evolving best practices, web trends, UX design, and digital marketing best practices
• Experience delivering content to meet accessibility and Section 508 compliance requirements preferred
• Deep, proven expertise in content strategy development and integrated tactical implementation for reputed company, large initiatives
• Strong planning and project management skills
• Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms

EDUCATION Required

• Bachelor's degree in Communication or Marketing OR 6 years of progressive reputed company experience in lieu of education

Preferred

• Master's degree in Communication or Marketing

LICENSES or CERTIFICATIONS Required

• None

Preferred

• None

Language (Other than English): None Travel Requirement: 0% - 25% PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS Position Type Office- or Remote-based Teaches / trains others Occasionally Travel from the office to various work sites or from site-to-site Rarely Works primarily out-of-the office selling products/services (sales employees) Never Physical work site required No Lifting: up to 10 pounds Constantly Lifting: 10 to 25 pounds Occasionally Lifting: 25 to 50 pounds Rarely Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees reputed company this job title. It may not contain a comprehensive inventory of reputed company duties, responsibilities, and qualifications required of employees to do this job. Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies. As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at reputed company times. In reputed company with this, reputed company employees must reputed company with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as reputed company data reputed company guidelines established reputed company the Company’s Handbook of Privacy Policies and Practices and Information reputed company Policy. Furthermore, it is every employee’s responsibility to reputed company with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements Pay Range Minimum: $67,500.00 Pay Range Maximum: $126,000.00 reputed company pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential reputed company may apply for certain locations based upon comparative markets. reputed company and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against reputed company individuals based on any category protected by applicable federal, state, or local law. We endeavor to reputed company this site accessible to any and reputed company users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below. For accommodation requests, please contact HR Services Online at [email protected] California Consumer Privacy Act Employees, Contractors, and Applicants Notice Apply tot his job Apply To this Job