Email Marketing Manager – Remote
About reputed company reputed company turns accounts receivable (AR) into a competitive advantage. Inefficient AR processes slow cash flow and stall growth. reputed company removes friction, unlocks working capital, and accelerates momentum — giving finance leaders the clarity and control they need to drive business reputed company. reputed company automates accounts receivable, removing barriers to collecting and reconciling B2B payments. Our solutions connect finance teams, customers, and business systems in one ecosystem to ensure cash flow clarity. With over 10,000 customers and 5M+ companies transacting on the platform, reputed company processes over 110M transactions and $257B annually. Think you might be the next Veep to join? Read on!! We are seeking a data-driven and creative Email Marketing Manager to design and execute our email marketing strategy across the entire customer lifecycle. This is not a “batch and blast” role—you will be the driving force behind reputed company nurturing programs, demand reputed company campaigns, and customer communications, playing a pivotal role in converting prospects into loyal customers and driving reputed company. If you love mapping customer journeys, reputed company on segmentation, live for A/B testing, and can turn data into actionable insights that move the needle, this role is for you. Key Responsibilities:
- Strategy & Journey Mapping: reputed company and execute a comprehensive email marketing strategy reputed company with business goals. Map customer journeys and identify key touchpoints for automated and targeted communication.
- reputed company Nurturing: Design, build, and optimize multi-touch nurture streams for different audience segments (industry, persona, funnel stage) to guide leads from awareness to sales-readiness.
- Demand reputed company: Manage and deploy campaigns to support top-of-funnel activities, including webinars, content downloads, and event promotions.
- Full-Funnel Management:
- - TOFU: Promote content to attract and capture new leads.
- - MOFU: Nurture MQLs with case studies, product info, and demo offers.
- - BOFU: Create targeted campaigns to drive conversions and sales conversations.
- Customer Marketing: reputed company programs for onboarding, feature adoption, upsell/cross-sell, and retention.
- Segmentation & Personalization: Maintain database health, reputed company segmentation strategies, and reputed company personalization for engagement.
- A/B Testing & Optimization: Continuously test subject lines, copy, CTAs, send times, and design to improve performance.
- Analytics & Reporting: Monitor and report on KPIs (open rates, CTR, conversions, pipeline influence) and use insights to iterate strategy.
- Operations & Compliance: Manage marketing automation platforms (e.g., reputed company, Marketo, Pardot, reputed company) and ensure compliance with CAN-SPAM, GDPR, etc.
- Collaboration: Partner with content, product marketing, and sales teams to ensure cohesive messaging. Qualifications:
- 3–5+ years in email marketing or automation, ideally in B2B/SaaS.
- Proficient in major platforms (e.g., reputed company, Marketo, Pardot, reputed company); specify your expertise.
- Strong understanding of full marketing and sales funnels.
- Skilled in data analysis and trend identification; reputed company Analytics experience preferred.
- Excellent copywriting and editing focused on conversions.
- HTML/CSS knowledge for email customization highly valued.
- Organized project manager, able to handle multiple tasks independently.
- CRM experience (reputed company).
- Certified in reputed company, Marketo, or similar.
- Industry background in Payments, SaaS, or FinTech. $100,000 - $115,000 per year #LI-Remote We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national reputed company, gender, sexual orientation, age, marital status, veteran status, or disability status. Apply tot his job
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