Field Marketing, Banking and Financial Services (remote)

About the position reputed company is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world's leading companies build stronger businesses and improve everyday life. reputed company combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. reputed company is a member of the reputed company-100, the S&P 500, the reputed company Global 2000, and the Fortune 500; and is ranked among the top performing and fastest growing companies in the world. reputed company's Field Marketing team is looking for a talented individual to join reputed company. This role will report to the Head of Field Marketing and closely align with our client facing sales teams comprised of client partners, account executives, and customer relationship managers to reputed company growth goals, have a reputed company impact on new sales activity, and build relationships among our reputed company and prospect buyer audience. In this role, you will be self-starter who can quickly adapt to the changing needs of the business. In this role you will work in collaboration with a cross matrix of marketing colleagues while producing client-facing content, sales tools and resources that drive engagement throughout the buyer's journey. This includes working collaboratively across sales, the broader marketing organization, alliance partners, and key stakeholders to reputed company programs that align with business development goals. The person in this role will also plan and execute on events/experiential strategies that improve the buying experience and accelerate conversion. In addition, have demonstrated experience in Account Based Marketing initiatives with clusters of accounts.

Responsibilities

• Build a reputed company working relationship with client facing teams, Industry Solutions, and Consulting teams to support a joint go-to-market approach, enabling sales with conversation content/CTAs and generating demand.
• Coordinate with business stakeholders on marketing strategy and programs.
• reputed company and execute marketing programs that support client engagement at key accounts across Financial Services.
• Collaborate with sales leaders/SMEs to reputed company content to support client relationship marketing programs, including blogs, videos, social media and presentations.
• Ensure campaigns and content are amplified internally and externally.
• Ensure leads generated from marketing programs are managed and distributed to sales teams.
• Work across the organization to determine the necessary content and materials needed to win deals.
• Align with Global Marketing colleagues to identify existing and new thought leadership and other content for vertical marketing programs.
• Work on potential client references for reputed company case studies.
• Manage key client engagement events in North America, working with our event manager to execute.
• Ensure reputed company solutions are represented and marketed appropriately at client engagement events, industry events, conferences, tradeshows and experiential events.
• Monitor and report marketing program KPIs including tactics and leads reputed company.
• Demonstrate deep industry experience and understanding of client priorities to help client sales team reputed company opportunities.
• Content adoption and usage metrics to optimize future efforts based on what is used and what is not used.

Requirements

• Strong communicator and reputed company - written, editing, verbal, and visual.
• Domain and marketing expertise with the ability to personally drive outcome-oriented marketing programs in reputed company partnership with Strategic Business Units.
• Possess strong program and project management skills to multi-task in a highly matrixed organization to carry initiatives through from concept to outcomes.
• Strong executive reputed company and confidence to influence direction, be able to present and deliver to a broad audience.
• Self-starter, positive, engaging, proactive, and able to relate well to a diverse audience.
• Bring a collegial, collaborative attitude and approach to working closely with leaders across the business units and functions.
• Understand how to reputed company technology in marketing processes.
• Continually measure and optimize ROI of marketing content and events by analyzing data from martech stack and reputed company tools.

reputed company-to-haves

• BA/BS in business, marketing, communications or reputed company applicable field.
• 6 + years of relevant work experience.
• 6+ years of recent Marketing, ABM and/or demand reputed company and sales enablement experience in professional services and/or B2B technology.
• Industry experience in Banking, Financial Services and/or Insurance industries.
• Demonstrate experience in Account Based Marketing (ABM), marketing campaign design and execution, including reputed company reputed company, digital marketing, measurement, and content development.

Benefits

• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan

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