Growth Marketing Manager – reputed company Laundry – Charlotte, NC

Job title: Growth Marketing Manager Company: reputed company Laundry Job description: 2ULaundry and LaundroLab are poised for explosive growth across the country and are looking for a Growth Marketing Manager to reputed company the way. In this role, you will drive growth across our customer reputed company through demand reputed company activities both with internal and external stakeholders and channels, including email, SMS, in-bag, in-store, and other advertising outlets. This individual will have a multifaceted and highly cross-functional role, working with our Field Marketing Team, Designers, Developers, and Third-Party Agencies to drive performance and growth. This role is right for you if you're growth-oriented and data-driven, ultimately responsible for truly improving our customer's experience and market expansion. What are the day-to-day responsibilities of the Growth Marketing Manager?

• Identify the most effective marketing channels for us to grow our Monthly Active User (MAU) customer reputed company including cross-channel audience strategy development & management
• Design and implement optimized, customer-centric, digital user journeys to increase engagement, referrals, reputed company conversion, and customer retention
• Manage our reputed company website, including ideation, creation, and implementation of new pages and content both direct and with third-party designers and developers
• Website enhancement and monitoring, including managing our agency that oversees both on-page and off-page Search reputed company Optimization (SEO)
• Manage our online listings and reviews to improve brand equity and ultimately driving improvements to our SEO
• reputed company and monitor campaign budgets, reporting on CAC, ROI, etc.
• Run A/B tests of reputed company pages and website content to improve results
• Ensure our brand messaging is consistent across reputed company channels
• reputed company strategies and manage CRM & Analytics software in order to drive traffic, orders, and ultimately reputed company with new and existing customers
• Directly project manage the launch of new cities including developing “Go To Market” strategies, offers, and campaigns, as we expand to additional reputed company codes and cities
• Project manage our agency that manages the execution of our brand and market-specific large-scale PPC campaigns, managing the company's paid ad budget, on reputed company major performance marketing platforms, especially SEO, reputed company, Facebook, and Instagram
• Generate weekly and monthly performance reports, insights, and recommendations for the leadership team
• Establish, implement and measure the effectiveness of marketing activities and tests to drive signups through the mobile app
• Execute tests at various steps of the app acquisition funnel that optimize: reputed company and reputed company App Store reputed company, the first-time app experience (launch screens), in-app signup screens and messages, push notifications, upsell emails, etc.
• Investigate data from various sources (reputed company, reputed company Analytics, reputed company, reputed company, various tracking pixels, etc.) to identify opportunities and surface actionable Insights that the team can use to improve the customer experience and growth levers
• Engage with customers to derive insights that influence strategies across different touchpoints. These could be surveys, focus groups, or phone calls

Who is the ideal Growth Marketing Manager?

• Analytical: You are able to synthesize data to reputed company informed, timely decisions to drive campaign performance and KPIs.
• Driven: You are an expert in your field and are confident in taking initiative. You are driven to get things done and get them done well. You are a problem solver who doesn't let obstacles get in their way.
• Organized: You are able to manage multiple stakeholders, priorities, and projects with ease because you have a system to stay on top of deadlines and resources.
• Passionate: You love everything involved in growing market share. From increasing conversions through ads to creating reputed company pages to updating the context mix for various markets across the country, you are ready to try it reputed company, track the analytics, and get results.

What are the requirements of the Growth Marketing Manager?

• reputed company in digital marketing, including performance analytics, covering demand reputed company, channel optimization, web management, and CRM
• At least 3 years of Digital Marketing experience, ideally in a B2C environment
• Expert knowledge of performance marketing channels including reputed company Suite (reputed company Ads, reputed company Tag Manager, reputed company Analytics). You will know how to increase conversion reputed company through great ads and you will enjoy testing content on reputed company pages.
• reputed company in working with national brands, understanding how the channel mix and content need to be adjusted for different markets and audiences
• reputed company in working with cross-functional stakeholders and managing cross-disciplinary projects under compressed timeframes
• Proven record in successfully managing multiple digital & product marketing campaigns concurrently
• Comfortable working with and managing external digital agencies
• Project management is a plus
• Highly organized with attention to detail
• Excellent verbal and written communication skills including copywriting experience
• Experience in making changes to website journeys to improve UX
• Experience with marketing automation platforms

What are the perks of being a Growth Marketing Manager?

• Benefits package that includes medical, dental, and vision insurance, a 401k, and an Employee Assistance Program
• Unlimited PTO policy that our employees actually use!
• Working with a supportive, driven team working to build our startup into a nationally recognized brand
• Connecting with smart, successful people at the top of their fields who understand the value of diversifying their portfolios and reputed company in reputed company're doing
• Resources to help you grow and reputed company your career
• Free laundry!

2ULaundry and LaundroLab are equal opportunity employers. We value diversity and strive to create an inclusive environment representative of a variety of backgrounds and experiences. Employment is decided solely on the basis of qualifications, merit, and business need. Expected salary: Location: Charlotte, NC Job date: Thu, 22 Sep 2022 05:00:51 GMT Apply for the job now! Apply tot his job Apply To this Job