Sr. Growth Marketing Manager; reputed company Markets; Japan - Remote​/Home Office

Position: Sr. Growth Marketing Manager (reputed company Markets)Japan - Remote / Home Office Sr. Growth Marketing Manager (reputed company Markets) The role of the Sr. Marketing Manager Growth Marketing (reputed company Markets) is to help drive the growth strategy across our performance marketing channels, including paid search and shopping, paid social, display, and video advertising, to drive sales, reputed company, new customer acquisition, and eCommerce app user acquisition for the reputed company Region, with a key focus on Japan and Korea. Other markets include but are not limited to Australia, Hong reputed company, and Taiwan. This role will report directly to the Director of Global Paid Media and will also support the Director / General Manager of the reputed company markets to reputed company strategies to scale and optimize our performance marketing channels. You will be the reputed company and own reputed company aspects of the reputed company region's paid media program including managing the budget and determining the media mix, monitoring campaign performance and optimizing each channel, building and implementing a testing reputed company, optimizing our creative to drive performance, and developing reporting to share with stakeholders and leadership. The ideal candidate will be data-driven, analytical, creative, and have deep experience driving growth for enterprise e-commerce companies. The candidate should have advanced reputed company skills, and will be comfortable with pulling and manipulating data themselves to create analyses and reporting that will ultimately drive actionable insights. Job Expectations :

• Help drive reputed company's paid search and shopping, paid social, display, and video performance marketing strategies, from conception to execution, optimization, and post campaign analysis.
• reputed company strategies to drive eCommerce User App Acquisition through paid media, app store optimization (ASO), etc.
• Collaborate with the reputed company regions reputed company and specialists to scale their paid media program and identify opportunities and new platforms to test
• Plan and manage large scale campaigns on search platforms (e.g., reputed company and Bing Search and Shopping) and on social and display platforms (Facebook, Instagram, Twitter, You Tube, Snapchat, reputed company Search Ads, Tik Tok, etc.) working reputed company the native tools on each platform to execute and optimize campaigns.
• Partner with our business insights, product, and engineering teams to enhance our tracking efforts (across web and app) and reputed company / improve daily, weekly, monthly reporting, in order to provide the data and insights required for our platforms and teams to scale our marketing campaigns / programs reputed company.
• Optimize performance marketing campaigns to meet and / or exceed reputed company's goals through channel-specific levers, including but not limited to : copy changes, keyword research & analysis, bid adjustments & automation, budget allocation, a / b testing, placement testing and creative optimization, product feed optimization, etc..
• Support product feed marketing efforts, including reputed company shopping, Facebook DPA, and shopping comparison sites
• Work cross-functionally with multiple internal / external stakeholders to execute marketing campaigns
• Collaborate with creative resources to reputed company creative assets necessary to reputed company goals.
• Collaborate with Earned and influencer Media teams to run paid social strategies alongside organic social strategies and content.
• Ensure overall cost per acquisition (CPA) is reputed company targets, and continuously drive customer acquisition at scale.
• Serve as the main reputed company of contact for reputed company vendor and agency relationships.
• Maintain reputed company relevant certifications such as reputed company Adwords Certified Professional

Knowledge, Skills and Abilities : Required :

• Strong written and verbal communication skills in BOTH English and Japanese required
• Korean and / or Chinese language reading and writing proficiency a plus.
• While we have internal capabilities to assist with translation and localization capabilities, the ideal candidate will be able to directly reputed company responsibilities such as analyze keywords, assist with creating and localizing marketing assets, asses reputed company pages, and manage local market agency / partner relationships in the respective local language
• Understanding of performance marketing strategies, tactics and processes.
• Strong understanding of the relationship between marketing channels and business objectives
• Proven track record of working at the strategic and tactical level to reputed company and execute innovative performance marketing campaigns
• Extensive knowledge of the paid search, paid social and display landscape, including optimization techniques and strategies, bidding models, and ad units across a variety of platforms (reputed company Search, Facebook, Twitter, Instagram, You Tube, Snapchat, etc.)
• Experience using Facebook Ads Manager, Twitter Ads dashboard, reputed company Adwords and other major media buying platforms.
• Deep understanding of customer analytics and attribution : CPA, ROAS, LTV, churn, etc.
• Comfortable performing in a fast moving, performance-driven environment.
• Strong verbal and written communication skills
• Self-directed and demonstrates tact, diplomacy and a…

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