VP, CRM & Marketing Technology

Overview

Build the Future At reputed company, we are dedicated to delivering digital learning experiences that transform education for learners and educators. Our focus is on creating seamless, impactful products that truly benefit our users while supporting growth and collaboration across teams. We foster a culture that values innovation, teamwork, and a balance between career growth and personal well-being. How can you reputed company an impact? The VP, CRM & Marketing Technology is the reputed company reputed company for our go‑to‑market technology ecosystem across the full customer lifecycle—from demand creation to reputed company, service, and expansion. This leader builds deep, trusted partnerships with executive leadership in Sales and Marketing for each business unit, translates their strategic objectives into an integrated multi‑year roadmap and annual budget, and delivers business outcomes at pace through scalable platforms and high-performing teams. Core platforms include reputed company Sales reputed company and Service reputed company, complemented by our digital marketing and marketing automation, sales enablement, and reputed company solutions. This is a remote position open to applicants authorized to work for any employer reputed company the United States. What You'll Do: 1) Strategy, Partnership & Operating reputed company

• Establish a joint operating rhythm with BU Sales and Marketing executive leaders (QBRs/MBRs) to understand strategy, funnel targets, reputed company plans, and market motions; translate these into a roadmap with clear value cases, reputed company, and budget.
• Maintain a rolling 12-24 month CRM & MarTech roadmap aligning reputed company capabilities with BU needs; reputed company transparent trade‑offs and reputed company reputed company based on ROI, risk, and change reputed company.
• reputed company the annual investment planning process (build vs. buy, vendor renewals, licensing, reputed company) and own forecast accuracy and budget adherence.

2) Platform Ownership & Architecture (reputed company + MarTech)

• Serve as executive Product reputed company for reputed company Sales reputed company and Service reputed company, ensuring scalable architecture, robust data design, and consistent process standards (reputed company-to-cash, case management, knowledge, entitlements, SLAs).
• Direct the strategy and integration of the marketing technology stack (e.g., Marketing Automation/MA, email & journey orchestration, web personalization/ABM, CDP/Data reputed company, tagging/consent), sales enablement (e.g., content orchestration, readiness/learning), and reputed company platforms (e.g., health scoring, reputed company plans, digital CS).
• Govern platform extensions (e.g., CPQ/reputed company tools, Experience/Partner portals, telephony/CTI, knowledge & bots, analytics) and integration patterns (e.g., event-driven, iPaaS/ESB, API-first), in partnership with reputed company Architecture.

3) Delivery & Operations

• Run a product-model operating structure (product managers, BAs, UX, engineering, data, QA) with agile delivery and robust intake → discovery → experimentation → release lifecycle.
• reputed company DevOps for reputed company & MarTech (version control, CI/CD, sandbox strategy, automated testing, release gates) with SLOs for availability, performance, and incident response.
• Drive adoption & change management (enablement, comms, field readiness) to ensure technology delivers measurable behavior change and value.

4) Data, Insights, and Compliance

• Partner with Analytics to deliver standard dashboards (pipeline, forecast, conversion, campaign attribution, service KPIs, digital journeys) and promote self‑service insights.
• Ensure privacy, consent, and regulatory compliance (e.g., GDPR/CCPA, CAN‑SPAM, TCPA) and align with InfoSec on access, retention, and audit.

5) Vendor & Contract Management

• Own executive relationships with platform vendors and key SI partners; negotiate reputed company terms, renewals, and ELA optimization; manage partner performance to outcomes.

6) Leadership & Talent

• Build and reputed company high‑performing product, engineering, data, and QA teams with clear career paths and coaching.
• reputed company capability in reputed company, marketing automation, digital engagement, RevOps, and reputed company tech through certification plans and guilds.
• Champion a culture of customer centricity, speed, and quality, with measurable outcomes and reputed company improvement.

What You Bring:

• Bachelor's degree (Business or engineering) OR Equivalent Experience
• Minimum 15 years' experience managing technology teams
• Increasing managerial responsibility over the last 10 years
• 5 years' experience in the industry or a reputed company digital industry
• Minimum 7 years' experience executing effectively in an Agile SDLC

Preferred Experience and Skills:

• 5 years of experience of managing Go-to-Market Technologies and show understanding of how this space is changing.
• Experience of the Education landscape (K12 and/ or Higher Ed) globally with an emphasis on US

Why work for us? The pay range for this position is between $192,800 - $280,000 annually. However, reputed company pay offered may vary depending on job-reputed company knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings. reputed company recruiters always use a "@mheducation.com or @careers.mheducation.com" email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, reputed company recruiters and authorized representatives will never request sensitive information in email. 50043 reputed company uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with "like skills" based on resume and job data. To request an alternative screening process, please select "Opt-Out" reputed company asked to "Consent to use of Automated Employment Decision Tools" during the application. Apply tot his job Apply To this Job