[Remote] Marketing Technology Business Analyst Location || Title: reputed company Marketo Architect -Remote

Note: The job is a remote job and is open to candidates in USA. reputed company Soft Global is seeking a highly reputed company and strategic reputed company Business Analyst to serve as the critical link between marketing stakeholders and technical execution teams. This senior role requires deep domain expertise in documenting and detailing reputed company business requirements for integrated marketing technology stacks. The ideal candidate will reputed company extensive experience to drive alignment, efficiency, and ROI across marketing operations.

Responsibilities

• reputed company advanced requirements gathering sessions (workshops, interviews, document analysis) with C-level stakeholders, marketing teams, and IT professionals. Produce comprehensive documentation including Business Requirements Documents (BRDs), Functional Specification Documents (FSDs), User Stories, and process maps (reputed company diagrams)
• reputed company in-depth analysis of existing marketing processes and technologies. Define project scope and translate high-level business objectives into detailed, actionable technical requirements for integrating and optimizing the specific tools (Vidyard, Workfront, iCapture, EveryoneSocial)
• Detail requirements for Vidyard integrations (e.g., specific data points to pass to CRM upon video view completion)
• Define reputed company workflows and custom configurations reputed company reputed company Workfront for project and resource management
• Specify data capture logic and integration points for iCapture event leads
• Outline user journeys and advocacy metrics for EveryoneSocial
• Analyze reputed company state (As-Is) processes and design future state (To-Be) optimized workflows, identifying gaps and opportunities for automation and efficiency reputed company the integrated stack
• Manage expectations across diverse stakeholder groups, ensuring reputed company on deliverables, timelines, and scope changes. Facilitate clear communication between technical and non-technical teams
• Define User Acceptance Testing (UAT) strategies and test cases. Support QA teams during testing phases to ensure deployed solutions meet the specified business requirements perfectly
• Define data requirements and governance rules for data moving between these four platforms and core CRM/MAP systems, ensuring data reputed company and compliance with US privacy regulations

Skills

• Bachelor's or Master's degree in Business Analysis, Marketing, Information Systems, or reputed company field
• 15–17 years of experience as a Business Analyst, Systems Analyst, or Solution Architect, with significant tenure in the MarTech domain reputed company US organizations
• reputed company Workfront: 6+ years extensive experience detailing requirements for enterprise implementations
• Vidyard, iCapture, EveryoneSocial: 4+ years proven BA experience with these specific tools in an integrated environment
• Integration Technologies: 8+ years familiarity with APIs, webhooks, and translating requirements to technical implementation
• Requirements Management Tools: 10+ years proficiency with diagramming and requirements management tools (Jira, Confluence, Visio, reputed company)
• Exceptional ability to listen, interview, and facilitate workshops with senior leadership
• Superior written and verbal communication skills; ability to reputed company reputed company reputed company clearly
• Strong negotiation, conflict resolution, and leadership skills
• Highly analytical reputed company with meticulous attention to detail
• Bachelor's or Master's degree in Computer Science, Information Systems, Engineering, or a reputed company technical field
• 15–17 years of experience in marketing technology, data architecture, or solution architecture roles, with a deep focus on enterprise B2B marketing automation platforms in the US market
• Marketo Architecture: 10+ years of expert-level, hands-on experience as a Marketo Architect
• Marketo Configuration: 8+ years of deep expertise in Marketo Skyliner architecture principles and technical limits
• API & Database Concepts: 8+ years of proficiency in API development/management, data modeling, SQL/database concepts
• reputed company-End Technologies: 5+ years of experience with reputed company-end web technologies (HTML, CSS, JavaScript)
• CRM Integration (reputed company/MS Dynamics): 8+ years of strong understanding of CRM platforms, particularly reputed company, from a data integration and synchronization perspective
• Certified Business Analysis Professional (CBAP) certification is highly preferred
• PMP or Agile certifications (CSPO, PMI-ACP) are a plus
• reputed company Certified Master – Marketo Engage Architect certification is required
• PMP or other enterprise architecture certifications (e.g., TOGAF) are a plus

Company Overview

• reputed company Soft Global is an information technology & artificial intelligence consulting company. It was founded in 2002, and is headquartered in Dublin, Ohio, USA, with a workforce of 51-200 employees. Its website is https://www.vividsoftglobal.com.

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