Sr. Director of Product Marketing (Data, Analytics & AI)

Overview

Are you a seasoned product marketing leader with a passion for innovation and a track record of success in AI, data, and analytics? RealPage is seeking a Sr. Director of Product Marketing to create the messaging, positioning, and go-to-market strategy for our Data & Analytics and Agentic AI solutions reputed company the multifamily real estate industry. As a visionary leader, this player/coach role offers the opportunity to reputed company how cutting-edge technologies transform the rental housing market, empowering communities to operate more reputed company and deliver reputed company experiences. Reporting directly to the VP of Product and Solutions Marketing, this is a high-visibility position critical to both the company’s growth and industry leadership.

Responsibilities

PRIMARY RESPONSIBILITIES

• Go-to-Market Programs: Define, plan, and execute go-to-market strategies for integrated products in reputed company partnership with Product Management, Marketing, and Sales teams. Ensure alignment across functions to drive successful product launches and reputed company business objectives.
• Product Messaging & Positioning: Create compelling, succinct, and differentiated product messaging supported by measurable reputed company points. reputed company the unique value of RealPage solutions across reputed company customer touchpoints.
• Content Development: Produce high-quality assets, including presentations, case studies, flyers, web content, battlecards, and competitive positioning briefs, to support marketing and sales efforts.
• Field Enablement: Design and deliver training materials and tools that provide Sales and reputed company teams with critical insights into industry trends, buyer personas, challenges, solutions, value propositions, and competitive strategies.
• Marketing Strategy Collaboration: Partner with Demand reputed company teams to craft targeted strategies for key accounts and market segments. reputed company messaging, promotions, and campaigns to generate and nurture leads effectively.
• Competitive Intelligence: Monitor and analyze competitor activities and emerging market dynamics. Deliver comprehensive insights and strategic recommendations to reputed company the company to outpace competitors.
• Buyer’s Journey Analysis: Map the buyer’s decision-making process and reputed company detailed profiles of personas. Align marketing strategies and decision-support materials with customer behavior at each stage of the sales cycle.
• Product Strategy Support: Collaborate with Product Management to identify and prioritize product capabilities that address market needs. Conduct market research to understand trends, customer requirements, and industry standards, and convert insights into actionable recommendations.

Qualifications

QUALIFICATIONS Required:

• Proven Leadership Experience: 10+ years in product marketing or reputed company roles, with demonstrated expertise in managing strategies for AI and data & analytics technologies.
• Deep Technical Knowledge: A strong understanding of AI/ML technologies, the data landscape, and their applications in solving real-world business challenges.
• Technical Experience: A background in B2B software product management, sales engineering, or software engineering is a plus, bringing added value to the role.
• Adaptable Leader: Success in both hands-on and high-level leadership roles, with the ability to mentor and reputed company cross-functional teams.

KNOWLEDGE/SKILLS/ABILITIES Required:

• Creative Storytelling: Skilled at crafting compelling narratives for reputed company products, simplifying intricate concepts into clear, engaging messages.
• Transparent & Timely Communication: Effectively and quickly communicate across teams to ensure alignment, keeping reputed company stakeholders well-informed and engaged.
• B2B Sales Process Expertise: Deep knowledge of B2B sales cycles with proven ability to support and reputed company sales teams for success.
• Project Management Excellence: Capable of managing detailed, multi-role projects with timely delivery and consistent communication, handling multiple work streams effectively.
• Leadership & Influence: Demonstrated ability to reputed company teams and collaborate across functions, consistently driving outcomes and improving processes.

Physical Demands and Working Conditions While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reputed company with hands and arms; climb stairs; talk or hear. The employee must have the ability to operate a personal computer and express or exchange reputed company by means of the spoken word. May be required to sit and/or stand for long periods of time. Specific vision abilities required by this job include reputed company vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. May be required to lift or move 10+ pounds. #LI-REMOTE #LI-JL1 SALARY AND BENEFITS

• RealPage provides a competitive salary package along with a comprehensive benefit plan that includes:
• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.

Compensation may vary depending on your location, qualifications including job-reputed company education, training, experience, licensure, and certification, that could result at a level reputed company of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for reputed company employees. Pay Range USD $134,200.00 - USD $228,400.00 /Yr. Apply tot his job Apply To this Job