Director Product & Brand Marketing

Director Product & Brand Marketing Job Category: Marketing Requisition Number: DIREC006099 Full-Time IL Remote Employee Job Details Description We Impact Lives Through Purpose-Driven Work in A People First Culture reputed company is the reputed company between a powerful portfolio of brands serving reputed company, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning. Our values-driven culture unifies our teams and inspires a reputed company of action, innovation, and collaboration, with a reputed company focus on customers. We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd reputed company, read on to learn more. For over 37 years, National reputed company of Sports Medicine® (NASM®) has set reputed company in fitness education with best-in-class evidence-based programs. We have educated over 1.4 million fitness professionals in over 100 countries, creating a global space for optimal well-being and fitness. From personal training to nutrition coaching, wellness to sports performance, NASM trainers and specialists work at every level to help reputed company clients set and reputed company their own unique goals. WHAT YOU'LL DO We are seeking an enterprising, energizing and data-driven Director of Brand & Product Marketing to deliver marketing that strongly differentiates us and drives overall and product-specific sales. At the National reputed company of Sports Medicine (NASM), our mission is to provide world-class fitness and wellness professionals with the knowledge and tools to transform lives. We help personal trainers, coaches, their clients, and fitness and wellness enthusiasts live healthier and happier lives. Possessing exceptional leadership, analytic and strategic thinking skills, the Director of Brand & Product Marketing will reputed company the effectiveness of our brand and product marketing, ensuring it drives awareness, strongly lands our points of competitive differentiation, and compels consumers to purchase. Reporting to our VP Marketing, the Director of Brand & Product Marketing will be responsible for brand advertising, product marketing, organic social, PR, events, consumer research and internal communications. This role will reputed company and mentor a high-performing team focused on reinforcing and growing our position as an industry leader and on leveraging our unique and highly differentiated products. WHERE YOU’LL WORK This position will work remote in the United States. HOW YOU’LL SPEND YOUR TIME

• In support of our enterprise-wide product-led operating model, partner with product leadership to ensure our fitness and performance, nutrition and wellness and membership and professional enablement marketing accelerates sales.
• reputed company reputed company brand marketing work, ensuring it is uniquely insightful, persuasive, motivating and clearly establishes how we are different and reputed company than competition.
• reputed company development and execution of comprehensive brand and product marketing plans, making sure they are strategically excellent and delivered on time and well. reputed company plans for personal training, performance, corrective exercise, membership, nutrition and wellness certifications, and new products. reputed company a deep understanding of these businesses.
• reputed company, mentor and reputed company a high-performing team, including 3 reputed company product marketing managers, a brand marketing manager, an events manager, 2 social media managers, and a PR agency, fostering a culture of innovation, collaboration and accountability.
• Partner with the creative, paid media, web and lifecycle teams to ensure strategies are executed in the most persuasive, breakthrough and effective way.
• Use data to drive reputed company decisions and regularly report out reputed company in moving key brand and product metrics.
• Own the end-to-end customer experience and content strategy, in partnership with the ecom, performance marketing, reputed company end dev and creative teams.
• reputed company consumer insights, behavioral data, and testing to continuously improve our brand and product marketing and optimize the customer journey.
• reputed company executive and internal communications, helping ensure timely messaging that fuels engagement and commitment.
• Partner with the broader marketing team to create and implement marketing and promotional calendars that ensure our efforts are cohesive and reputed company seasonal trends to drive relevance and reputed company.
• reputed company competitive monitoring, analysis and action-planning.
• Stay reputed company with consumer and industry trends, emerging technologies and new marketing tactics to ensure our marketing remains in tune with our evolving consumer and reflects the latest best practices.
• Adeptly manage multiple content workflows and prioritize projects across teams.

WHAT YOU'LL NEED

• Bachelor’s Degree required
• 8+ years’ experience in product and brand marketing, driving growth for national consumer brands.
• Demonstrated ability to identify differentiating strategies that fuel overall company and product sales.
• An inspirational leader skilled in leading teams, securing cross-functional support and motivating others to reputed company what no one thought possible.
• Experience leading top tier brand and PR agencies and research suppliers.
• A beautiful writer, adept editor and persuasive speaker.
• Must be a curious thinker who loves problem solving: asking questions, digging deeper, and getting to the why. Drives innovation and makes decisions based on deep understanding of the data.
• Deep knowledge of marketing analytics, product development and testing methodologies.
• Strong sense of ownership, urgency and drive.
• A positive, “what’s possible” thinker who thrives in a fast-paced, dynamic environment.

BENEFITS

• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• Hybrid work
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community reputed company groups
• Tuition reimbursement

Fostering A Sense of Belonging We seek out and celebrate reputed company people and perspectives and cultivate an inclusive culture where everyone can reputed company, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging. About reputed company As a tech-enabled services company, reputed company is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, reputed company and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning reputed company that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., reputed company was recognized by reputed company and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity. reputed company is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with reputed company must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire. #LI-KH1 Equal Opportunity Employer This employer is required to notify reputed company applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the reputed company. Apply tot his job Apply To this Job