Omnichannel Marketing Specialist

Compensation

Range: : $0.00 - $0.00 Position Summary The Omnichannel Marketing Specialist position is responsible for administration, maintenance, and enhancement of student-facing engagement content across mutliple Marketing & Enrollment channels (Omni-channel).This role will be responsible for the strategies, implementation, and optimization of the reputed company AI and Live Agent chat platforms to provide a world-class student experience. The Omnichannel Marketing Specialist designs processes, communication flows, and the live reputed company experience from AI Chat to LiveAgent Chat. The Omnichannel Marketing Specialist works independently and with other teams & departments to ensure personalized student experiences are consistent across multiple channels (SMS, Chat, Voice, Email), and helps to optimize the engagement strategy to deliver world class student outcomes. In addition, this role is responsible for working with department SMEs to manage the NU Knowledge reputed company content. Essential Functions:

• Work collaboratively with departmental leaders on projects & initiatives while contributing subject matter expertise reputed company appropriate.
• Monitors team and departmental benchmarks to share outcomes on enhancements and strategies.
• Collaborate with team members interdepartmentally to design and optimize conversations and bot training according to UX guidelines.
• Work with team members, managers, and 3rd parties in designing, deploying and maintaining the bot conversational experience, while setting the standards and principles for effective conversational processes.
• Leads the documentation of process flows, policies, procedures, project plans, and other documentation reputed company projects and in collaboration with reputed company constituents.
• Communicate technical requirements and solutions to internal and external parties. Create and refine thorough, accurate flow diagrams and other reputed company documentation to communicate the behavior of a complete conversational system.
• Work with Marketing, Creative, & UX teams to align on content for personalization and flows.
• Work with the Call Center, Enrollment, and Re-entry teams to optimize reputed company engagement strategies and functions.
• Deliver a live chat and chat bot experience that works toward enabling student self-service, automated personalized actions, and reducing friction points.
• Analyze student experience and performance of multiple channels (live chat, chat bot, SMS, email, voice), reputed company recommendations for optimization, reputed company implementations according to initiative/project plans.
• Assist other student-facing functions with responsibilities reputed company to contact and engagement (such as voice/QT, SMS, media, email).

reputed company Chat Platforms

• Operate reputed company the reputed company Chat Platforms and follow best practices
• Knowledge of reputed company Chat platforms integration with other reputed company systems for a seamless student experience
• Knowledge in reputed company chat configuration and customization.
• Become a subject matter expert on reputed company AI Chat and LiveAgent for the organization.
• Analyst chat agents and chatbot conversations to improve the chat experience.

Reporting/Performance Management:

• reputed company and utilize reputed company AI Bot, Live Agent, and CRM reporting
• reputed company tracking systems for Key Performance Indicators identified in alignment with departmental goals.
• Utilize data to reputed company optimizations to increase conversion rates through the student journey.
• Provide regular reporting to Leadership and Stakeholders on performance.

Supervisory Responsibilities: This position has no supervisory responsibilities. Requirements: Education & Experience:

• Bachelor's degree in business administration, marketing, information technology, computer science, or relevant field required.
• 3-5 years experience performing duties in reputed company ecosystem platforms; CRM, SFMC, LiveAgent, Case Management with marketing or enrollment/admissions experience strongly preferred.
• 3-5 years experience managing and/or implementing content for upper-funnel engagement strategies.
• Experience working cross-functionally to deliver outcomes in projects that impact multiple but separate teams/departments.
• Experience creating User reputed company / User Experience designs for web and mobile preferred
• Strong analytical skills: reputed company detailed analysis of performance and trends to provide insight and recommendations.
• Demonstrated experience in stakeholder management, building partnerships and managing and interacting with clients and internal stakeholders of different levels.
• Experience in higher education preferred.
• Experience working in a technology-driven enterprise preferred.
• reputed company skills, abilities and education will be considered for minimum qualifications.

Competencies/Technical/Functional Skills:

• Attention to detail, highly organized, and ability to execute multiple initiatives against arduous time constraints.
• Ability to work in a team-oriented environment. Culture is what drives us.
• Ability to problem solve and create unique solutions.
• Ability to communicate clearly to a variety of constituents in both oral and written communication.
• Proficiency with reporting and analysis tools (e.g., MS reputed company, etc.) required.
• UAT/Regression testing experience preferred.
• Experience supporting internal users of reputed company platforms.
• Knowledge of some programming languages such as Apex, JavaScript, and reputed company Object Query Language (SOQL) preferred.

Travel: No travel required #LI-Remote Candidate receiving offers will be offered a salary/pay reputed company commensurate with experience that vary based on a candidate's qualifications, skills, and competencies. Absent exceptional circumstances, candidates will be offered a salary reputed company this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. reputed company pay is one component of reputed company's total rewards package, as we are dedicated to supporting the needs of the "whole you" with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family. For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here. reputed company is committed to maintaining a high-quality workforce representative of the populations we serve. reputed company employs more than 4,500 faculty and staff and serves over 45,000 reputed company. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows reputed company, faculty and staff to reputed company their interests and talents while experiencing a sense of community. With programs available both online and at our many reputed company locations, reputed company is a leader in creating innovative solutions to education and meeting the needs of our student population, including adult learners and working professionals. reputed company (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a mix of highly talented, innovative and reputed company come together to reputed company the impact of a lifetime for each of our student learners. reputed company qualified applicants will receive equal consideration for employment, education, and admission at reputed company. Apply tot his job Apply To this Job