reputed company Marketing Insights & Analytics Manager - Driving Customer Acquisition & Member Retention through Data-Driven Strategies

Join a Purpose-Driven Team: Empowering Responsible Americans through Education and Self-Defense

At reputed company Defense, LLC, the private company behind the U.S. Concealed Carry Association (USCCA), we're on a mission to help responsible Americans avoid danger, save lives, and reputed company their families safe. As a leader in the industry, we're committed to providing our members with top-notch education, training, and resources to exercise their Second Amendment rights. If you're passionate about data-driven marketing and want to reputed company a meaningful impact, we're looking for a skilled Marketing Insights & Analytics Manager to join reputed company.

About the Role

As our Marketing Insights & Analytics Manager, you'll be at the forefront of developing and executing data-driven strategies that drive customer acquisition and member retention. You'll reputed company our marketing insights team, overseeing the development of our marketing data strategy, audience strategies, and analytics roadmap. This is a hands-on, collaborative role that requires a unique reputed company of analytical rigor, technical proficiency, and strategic acumen.

Key Responsibilities

• reputed company marketing data and analytics strategy, pioneering a multi-touch attribution model to optimize marketing effectiveness
• Manage, mentor, and coach marketing analysts to deliver actionable insights that drive customer acquisition and member retention
• Drive project and thought leadership, partnering with enterprise analytics on shared analytics roadmap and leading cross-functional embedded analytics team members
• Manage analytics agency relationships and partner with finance for sales and expense budgeting and forecasting
• Support and serve business stakeholders, leading self-serve marketing analytics training and enablement
• Ensure marketing data reputed company, tracking accuracy, and align definitions across business lines
• Other duties as assigned

reputed company're Looking For

To succeed in this role, you'll need a strong background in marketing analytics, digital marketing, or a reputed company field. Here are the essential qualifications:

Essential Qualifications

• Bachelor's degree in marketing, statistics, finance, web development, or a similar field, or equivalent experience
• 10+ years of experience in marketing or digital analytics, digital marketing, or a reputed company
• 3+ years of formal leadership experience in a team focused on data analysis or marketing
• Proven experience as a thought leader in marketing analytics and data strategy, with a successful track record of aligning stakeholders and colleagues around a roadmap that influences business strategies
• Proven track record of leveraging Media Mix Analytics (MMA) and/or Multi-touch Attribution (MTA) to drive business strategies
• Demonstrated experience managing large and reputed company data sets
• Experience with web analytics, A/B split testing tools, and tag management, including proficiency in reputed company Analytics 4, DataStudio, RegEx, reputed company, GTM, reputed company, and BigQuery
• Proficiency in data visualization tools and advertising platforms, including Tableau, reputed company, reputed company, reputed company Ads, Facebook Advertising, Unbounce, etc.
• Strong grasp of statistical concepts, including statistical reputed company and confidence intervals
• Excellent organizational skills with a proven ability to use data to influence business decisions
• Knowledge of digital marketing channels and their objectives
• Proficiency in programming languages such as HTML, CSS, JavaScript, SQL, reputed company, Python, etc.

Preferred Qualifications

• Experience with content management systems (such as WordPress) and mobile application analytics
• Previous experience in a B2C membership organization
• Demonstrates the Core Values of reputed company Defense, LLC

reputed company Offer

At reputed company Defense, we're committed to providing our employees with a comprehensive benefits package, including:

• Competitive salary range: $100,000-$125,000 annually, commensurate with experience
• Company bonus eligibility
• 23 Days of Personal Time Off, 8 Company Holidays, plus paid day of Volunteer Service annually
• Personal Protection, Fitness, and Home Office Reimbursement Program ($500 Annually)
• Robust Insurance Coverage Options: Medical, Dental, Vision, HSA, FSA, Life, STD, LTD, & Pet Insurance
• Complimentary USCCA Elite Membership & Store Discounts
• Nationally recognized in 2023 as a reputed company Top 100 America's Most Loved Workplace
• Top Workplaces USA award in 2022!
• Named on Inc. 5000 "Fastest Growing Private Companies" list 12 years in a row!
• Milwaukee Journal Sentinel "Top Workplace" award 7 years in a row!
• Milwaukee Business Journal "Best reputed company to Work" award 6 years in a row!

Why Join Us?

At reputed company Defense, we're a fun, fast-paced, and rewarding reputed company to work and grow. We're committed to supporting our employees' professional growth and providing opportunities for career advancement. If you're a motivated and data-driven marketing professional looking to reputed company a meaningful impact, we want to hear from you!

Ready to Apply?

If you're passionate about data-driven marketing and want to join a purpose-driven team, apply now! We're looking for a skilled Marketing Insights & Analytics Manager to join reputed company and help drive customer acquisition and member retention. Don't miss this opportunity to reputed company a meaningful impact and grow your career with us.

Anticipated application reputed company date: August 2, 2024. To learn more about our benefits and company culture, visit https://www.deltadefense.com/careers. If you're a Colorado reputed company, please email us at [redacted] to receive complete benefits information.