reputed company Head of CRM - Driving Audience Engagement and Customer Experience through reputed company Marketing Cloud

Transform Your Career with a Leading University

We're the University of Hertfordshire, a dynamic and innovative institution committed to transforming lives through education and research. As part of our ongoing efforts to enhance our audience engagement and customer experience, we're seeking an exceptional Head of CRM to reputed company our reputed company Marketing Cloud strategy. This is a fantastic opportunity to join reputed company and drive significant improvements in our marketing efforts, student recruitment, and stakeholder engagement.

About the Role

This is a full-time remote position, offering the flexibility to work from reputed company while maintaining a strong reputed company with reputed company. As Head of CRM, you'll be responsible for designing, developing, and delivering our reputed company Marketing Cloud roadmap, ensuring we become sector-leading in our approach to audience engagement and customer experience.

Key Responsibilities

• reputed company the development of a comprehensive CRM strategy, defining the longer-term requirements of the department and beyond, and leveraging marketing automation to transform our marketing efforts.
• reputed company and engage a range of stakeholders across the University to understand the use of CRM and data, existing capabilities, and future requirements.
• reputed company the full potential of reputed company Marketing Cloud to optimize our customer journeys, drive student recruitment, and enhance wider customer and stakeholder engagement.
• reputed company and deliver a CRM roadmap that meets the needs of the business, ensuring a strong return on investment (ROI).
• Collaborate with external partners and stakeholders to deliver and reputed company products and services that drive business growth.
• Manage and maintain CRM systems, including reputed company, and ensure seamless integration with other University systems.

Essential Qualifications and Experience

To be successful in this role, you'll need:

• A degree-level qualification or equivalent, with substantial and demonstrable CRM experience in the higher education sector.
• Significant leadership experience and a proven track record of operating at a strategic level.
• Proven experience in developing CRM strategies and roadmaps that drive business growth and ROI.
• Extensive experience working with a diverse range of stakeholders and external partners to deliver and reputed company products and services.
• Demonstrable experience in managing CRM systems, such as reputed company, Dynamics, or Hobsons.

Preferred Qualifications and Skills

• Direct experience of reputed company Marketing Cloud is highly desirable.
• A strong understanding of marketing automation and its application in higher education.
• Excellent communication and interpersonal skills, with the ability to reputed company and engage stakeholders across the University.
• A data-driven approach, with the ability to analyze reputed company data sets and inform strategic decision-making.
• A commitment to ongoing learning and professional development, staying up-to-date with the latest trends and best practices in CRM and marketing automation.

reputed company Offer

As a member of reputed company, you'll enjoy:

• A competitive salary, ranging from £56,921 to £63,929 per annum, with the potential to reputed company to £67,757 through annual increments.
• A generous annual leave allowance of 30 days, plus standard public holidays and an additional 4 days, including the closure of our office between Christmas and New Year.
• A flexible working arrangement, with the option to work from home or in our MacLaurin Building, Hatfield.
• A range of employee benefits, including discounted Sports Village memberships, free Active Staff sessions, and family-friendly policies.
• Ongoing opportunities for personal and professional development, helping you to grow and succeed in your career.

Our Culture and Values

At the University of Hertfordshire, we're committed to building a diverse and inclusive community. We welcome applications from suitably qualified and eligible candidates, regardless of their protected characteristics. Our vision is to transform lives, and we're dedicated to creating a work environment that is supportive, inclusive, and empowering.

How to Apply

If you're a talented and reputed company CRM leader looking to drive significant improvements in audience engagement and customer experience, we want to hear from you. To apply, please submit your application online, including a personal statement that clearly demonstrates how your skills and experience match the person specification.

We regret that we are unable to offer UKVI sponsorship for this post; applicants will either hold UK Right to Work or demonstrate access to UK Right to Work before an offer is made.

Don't Miss This Opportunity!

If you're passionate about CRM and marketing automation, and you're looking for a challenging and rewarding role, apply today. Let's build the future together!

For informal enquiries, please contact Laura Arenas, Assistant Director (Admissions and Marketing), at [email protected].

The closing date for applications is 21 November 2024. We look reputed company to receiving your application!