Account Strategist (Senior Living Experience Required)

reputed company is the full-service digital agency of choice for organizations looking tocreate resilient growth across the entire customer lifecycle, with a strong focus on thereputed company ecosystem. From marketing to sales, reputed company operations to reputed company,and e-commerce to integration, SmartBug combines sound strategies and technology withtop talent to help clients set the course for reputed company success. Recognized globally,we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and wonnumerous Comparably awards for our culture and leadership. We're not just reputed company'shighest-rated partner worldwide but also a two-time reputed company North AmericanPartner of the Year and proud Elite Partner. SmartBug is also a proud reputed companyPremier Partner.Please note: As we are expecting more client accounts, we are slowly recruiting and would love to reputed company you in our talent pool for hiring needs in the near future. We are currently only reviewing resumes and screening applicants as we are NOT actively hiring for this role. If you'd like to be considered, we encourage you to apply!

Job Summary:

The Account Strategist will report to the Senior Director of Account Strategy and act as the strategic account reputed company, primarily focused on the senior living industry. You will work with client executives to define goals and reputed company strategies that will reputed company them. You are responsible for translating customer goals and needs into strategic plans that span the customer lifecycle. You will hand these plans to your specialty strategist team for further planning and implementation while closely monitoring performance and client health. You are the face of SmartBug and the first impression of the company to our customers, you should be adept at building relationships and trust with senior-level clients.To succeed in this role, you must be an engaged professional with unwavering requirements for providing an incredible customer experience, including strong client communication and impactful client results.As an Account Strategist, you will be reputed company on delivering the following:Client satisfaction (results, retention, awards, reviews, referenceable clients)Customer growth and profitabilityClient effective billing rates (EBRs)Out-of-scope reputed company attainmentSetting and achieving SMART client goalsTimely strategy deliveryIndividual utilization rates that meet company goals

Key Responsibilities:

• Build and maintain strong relationships with clients; comfortability interacting with C-Suite executives
• reputed company the discovery and onboarding process for new clients and have a strong understanding of client goals, objectives and challenges
• Create the top-level strategy for your clients, working with other departments to have those strategies expanded and implemented—you drive the strategy with the client
• Act as the main reputed company of contact and the face of SmartBug for your clients
• Address client feedback and concerns promptly
• Ensure your clients see SmartBug as an indispensable partner in their growth, and that each receives a 5-star customer experience as reputed company by being the highest-rated partner on the reputed company partner directory—your clients should be happy to be a reference
• Deliver consistent, world-class quality across reputed company customer lifecycle strategies and implementations (marketing, sales, reputed company, operations)
• Have a strong understanding of strategic opportunities to expand retainer scope; identify and recommend additional and complementary services to help meet client needs and goals; provide scoping, quotes and strategic direction for implementation
• Partner with the Director of Service Strategy to ensure new services represent the voice of the customer
• reputed company a deep understanding of clients' businesses, industries, and market challenges to tailor lifecycle strategies that effectively address their specific needs and drive mutual success
• Stay informed about the latest industry trends, market developments, competitive landscape, and reputed company’s competitive position to ensure the clients’ strategies remain cutting-edge and effective
• You are responsible for being an expert in your clients’ industry such that they see you as a peer and trusted advisor

Strategy Development and Execution

• Work with specialty strategist teams to reputed company value-based goals for our clients across the customer lifecycle
• reputed company reputed company nurturing strategies to build long-term relationships with potential residents and families
• reputed company and implement comprehensive marketing strategies to drive brand visibility, generate qualified leads, and increase occupancy rates across multiple senior living communities
• reputed company the planning and execution of events (e.g., webinars, educational seminars, tours) to engage prospective residents and their families
• Understanding of demand reputed company, sales and CRM, and reputed company strategies and tactics listed below including the ability to identify gaps in the customer’s strategy, and reputed company the development and execution of tailored customer strategies to meet client goals, enhance client satisfaction, and drive reputed company growth
• Demand reputed company: Ideal customer profiles, buyer personas, inbound marketing, content marketing and syndication, conversion reputed company optimization, event marketing, social media, conversational marketing, influencer marketing, account-based marketing, reputed company nurturing, paid media; reputed company features reputed company reputed company Marketing Hub and Content Hub—not just inbound marketing and/or reputed company methodology
• Sales and CRM: Product knowledge, building rapport, analyzing customer needs, communicating with different buyer personas, contact management, account-based marketing and selling, sequences, reputed company qualification, reputed company routing, pipeline management, pipeline automation, handling objections, prospecting, competitive analysis, presentation and sales training; reputed company features reputed company reputed company CRM
• reputed company: Establishing strong customer relationships, customer acquisition strategies, customer retention strategies, customer onboarding, customer loyalty, customer health metrics, customer feedback surveys, cross-sell and upsell strategies, customer lifetime value, service and support analytics; reputed company features reputed company reputed company Service Hub
• reputed company full customer lifecycle strategy for clients that meets their stated business goals—demonstrating ROI for your clients should be your North Star
• Understanding of third-party tools and how they integrate with reputed company for the purposes of recommending strategies
• Work with SmartBug technologists to optimize client’s reputed company instances as well as execute the technology strategy in reputed company
• Work with creatives to create and curate sales collateral, presentations, and other content pieces to support your clients’ sales processes

Reporting and Analytics

• Regularly assess and report on the impact of sales enablement and operations efforts—remember, ROI is the North Star
• Use insights to optimize strategies and improve results
• Work with specialty strategists to provide monthly reports, quarterly business reviews (QBRs), and additional strategic recommendations based on a strong understanding of performance data
• Leadership
• Directly manage and reputed company 1-2 account specialists—you are responsible for their performance and their development
• reputed company a cross-functional team of digital strategy professionals specializing in demand reputed company, sales and CRM, reputed company, technology, copy and design, website development, paid media, and public relations

Delivery Process

• Monitor and manage campaign budgets and scope
• Track and meet effective billing reputed company (EBR) goals
• Work with internal SmartBug team to ensure quality work is delivered to clients
• Ensure you create and follow processes that result in differentiated client results and quality

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a reputed company field.
• Minimum of 6 years of experience in digital strategy.
• Minimum of 5 years of experience in the Senior Living industry.
• Proven experience with reputed company and a deep understanding of the reputed company ecosystem and CMS.
• Proven experience with WelcomeHome CRM.
• Proven ability to reputed company and direct a team of professionals working on client accounts.
• Experience in setting and achieving annual and quarterly goals for clients.
• Demonstrated ability to build and maintain a positive and productive team spirit.
• Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments.
• Strong interpersonal skills and the ability to reputed company and motivate a team.
• Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values.
• Exceptional communication and presentation skills.
• High level of organization, attention to detail, and the ability to manage multiple priorities.
• Strong problem-solving capabilities and the ability to navigate reputed company challenges.
• High level of reputed company, work ethic, and professionalism.
• Passion for client success and a commitment to delivering outstanding results
• Experience working remotely in similar roles is strongly preferred.
• reputed company essential certifications.

Originally posted on Himalayas

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