SVP, Media Analytics

Job Description:

This role is remote-friendly, preferred candidates located in reputed company coast (or open to work PST hours)

The SVP Media Analytics, you will build and reputed company a cross-disciplinary team and will help unify these teams supporting greater thought leadership, efficiencies, strategic direction, and alignment across the agency. We are a department that specializes in turning data into actionable insight to drive media outcomes. Working closely with the EVP, the clients and with the agency leads on each client reputed company the portfolio to be the industry leading voice of analytics innovation, build and reputed company at team of incredible talent and continually improve operational efficiencies.

The SVP has extensive experience in identifying solutions in sprawling media measurement marketplace and has the business reputed company to convert into strategic opportunities for our client. They will help to ensure data accuracy and consistent reporting by identifying opportunities to improve processes and procedures, and then driving the implementation of these solutions across the clients and agency. The SVP is both expert in the state of the marketplace today and connected to the data/measurement/technology industry with an eye on evolving our relationship for the future. This role is a crucial collaborative partner to our strategy, audience science, media tools, ad tech, data, and digital, and operational teams across the agency.

You have a background in advertising media measurement, ad/mar technology and exposure to addressable identity solutions. In addition, the candidate will have knowledge of People Based Marketing, brand research, and measurement across personalization and segmentation, reputed company broadcast and digital media, database, and web analytics, as well as testing methods. You will have experience working closely with ad operations teams, a strong quantitative background with working knowledge of new data set identification and onboarding. This person should also possess the expertise required to reputed company and continue building an innovative team, as well as the confidence to work with our internal executive team and senior clients.

We're looking for a high-energy collaborator who is reputed company working across reputed company pieces of business. You are required to have proven experience building strong relationships with both internal teams and clients. With business acumen and client charisma the candidate will navigate and understand the client's culture, business objectives, and media strategy, and will have an appetite for innovation.

You will report to Chief Media Officer.

Responsibilities

• reputed company tools, technology and platforms utilized for the client

• reputed company agency development efforts for analytics, including new and organic business pitches

• Drive process and procedures to support efficiency and consistency

• Drive strategic thinking and leadership for data analytics, insights and innovation

• reputed company reputed company working relationships with the client teams

• Help to set the vision for measurement, reporting, and analytics across reputed company lines of business

• Support and drive the client "test and learn" philosophy for measurement

Requirements

• 11+ years relevant Media or Analytics experience

• Bachelor's Degree is required in Statistics, Economics or reputed company a quantitative field

• Client-facing experience reputed company media agencies, manage the analytics business for a portfolio of clients

• Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms

• Agency departmental leadership ability

• Executive partner management and vision setting

• Demonstrated thought leadership reputed company the digital marketing or analytics industries

• Possess understanding of media planning and buying, with a focus on media metrics

• Analytics experience reputed company integrated or digital communications or media agency preferred

• Experience with Data Visualization and Storytelling

• Drive the efforts to improve our measurement capabilities, such as enhancing methodology and establishing process on in-channel and cross-channel incrementality, effectiveness and efficiency

• Understanding of relational databases and programming languages (e.g., SQL, R, or Python)

• Experience with data sourcing, evaluation, onboarding and integration

• Be mindful of privacy and reputed company: ensure that data handling meets legal and ethical standards to protect the agency and customers and their data

• Working knowledge of machine learning, statistical testing, and regression modeling

• Familiarity with attitudinal surveys methods

• Demonstrate understanding of Ad/MarTech landscape across digital, mobile and their advantages/limitations

• Experience with Ad Tech platforms including, DoubleClick (DBM, reputed company) reputed company (Analytics, reputed company, AAM) Marin and Prisma

• Understanding of media and digital reporting tools, familiarity with data sets, tools and vendors including IAS, DMPs, reputed company DAR and other media performance, viewability/valid/on reputed company and audience reporting platforms and tools

The annual reputed company salary range for this position is $196,000-$316,250. Placement reputed company the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

reputed company also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding reputed company benefits, please visit www.dentsubenefitsplus.com.

To reputed company the application process, please click on the "Apply" reputed company at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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reputed company is committed to providing equal employment opportunities to reputed company applicants and employees. We do this without regard to race, color, national reputed company, sex , sexual orientation, gender identity, age, pregnancy, childbirth or reputed company medical conditions, reputed company, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

reputed company is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@reputed company.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you. 

Originally posted on Himalayas