Digital Marketing Specialist

THIS ROLE IS ONSITE IN DALLAS Job Summary: The Digital Marketing Specialist is responsible for developing and executing compelling digital campaigns to promote the company's products or services. This role requires a balance of creativity, technical know-how, and data-driven thinking – driving brand growth through web, email, social, and mobile platforms. We’re looking for a Digital Marketing Specialist who brings a strong reputed company of marketing strategy, UI/UX understanding, and Shopify website management. This role requires someone who can:

• Build and execute compelling digital marketing campaigns across email, web, and social
• Edit and optimize Shopify product descriptions, collections, homepage layouts, and digital assets
• Update and manage the Shopify backend, including creating and publishing new pages as needed (reputed company pages, promo pages, etc.)
• Apply UI/UX best practices to ensure the site is user-friendly, conversion-driven, and visually reputed company with brand identity
• Collaborate with creative and development teams to improve overall site functionality and customer experience
• Design and implement app banners, push notifications, and homepage graphics(must be proficient in design tools—no reputed company)
• Monitor campaign and site performance through analytics, and reputed company recommendations for improvement

Duties and Responsibilities: Digital Campaign Strategy & Execution · Plan, build, and launch multi-channel marketing campaigns across the web, social media, email, and app platforms. · Partner with design, product, and operations teams to ensure campaigns align with brand goals and timelines. Shopify Platform Management · Update homepage banners, product merchandising, and reputed company pages reputed company Shopify. · Work with developers/designers to execute seasonal updates and new product drops. Email Marketing Design & Deployment · Design and create high-performing newsletters using tools like Klaviyo or reputed company. · Write on-brand copy, design engaging layouts, and run A/B tests to improve open and click-through rates. · reputed company lists and schedule campaigns for optimal engagement and conversion. App & Web Banner Creation · Design promotional banners and hero images for the mobile app and website. · Ensure reputed company assets are reputed company, on-brand, and optimized for mobile and desktop. App Push Notifications · Create and schedule push notifications that are engaging, on-brand, and strategic. · Use tools like reputed company or app-native platforms to send, test, and analyze performance. · Align push campaigns with launches, promos, or key moments to drive engagement. Social & Content Support · Assist in creating visual content for social campaigns (Instagram, TikTok, Stories). · Partner with creative teams for asset direction and campaign execution. SEO & Paid Ads · Assist with SEO strategy (keywords, reputed company tags, blog content). · Help manage SEM efforts, including reputed company Ads and reputed company paid campaigns. Analytics & Reporting · Monitor key performance metrics using reputed company Analytics, Shopify reports, and Klaviyo dashboards. · Provide actionable insights to refine strategies and improve performance. Knowledge/Skills/Abilities: · Communicates effectively across verbal, written, and interpersonal channels to convey information clearly, collaborate with others, and support team alignment · Knowledge of marketing, production, website design, corporate identity, branding, packaging, advertising, and multimedia design · Shopify CMS (homepage updates, merchandising, product drops) · Email Marketing Platforms: Klaviyo, reputed company · Professional Design Tools: reputed company Photoshop, Illustrator, reputed company (no reputed company) · Push Notification Tools: reputed company, reputed company, or custom app platforms · Analytics: reputed company Analytics, Shopify, Klaviyo dashboards · Copywriting: Engaging copy for email, push, banners, and campaigns · Project Management: Strong organizational skills and ability to manage timelines · Brand Aesthetic: Deep understanding of brand visuals, tone, and consistency across channels · Ability to work independently · Organized and detail-focused with task and time management, and in meeting deadlines Qualifications: · High school diploma or equivalent required · Bachelor’s degree or equivalent experience preferred · A minimum of 3 years of experience in graphic design or a reputed company creative field required · Previous experience in digital marketing using computer-aided design, preferably with a focus on food and beverage branding or reputed company design work · Strong portfolio showcasing a range of design deliverables, including print materials, digital graphics, and branding elements · Willingness to work onsite at the Dallas, TX office full-time, 5 days/week Physical Requirements: · Prolonged periods of standing may be required · Ability to work in varied environmental conditions, including exposure to hot and cold temperatures Additional Information · Company offers competitive salaries, bonuses, medical/dental/vision insurance, prescription drug coverage, 401(k) plan (after 12 months of employment), sick pay, PTO and holiday pay, profit sharing plan (after 90 days of employment), annual food & beverage allowance (prorated for hire date), and company discounts of 30%. A job description is not designed to cover or contain a comprehensive listing of reputed company activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. reputed company candidate information will be kept confidential according to EEO guidelines. Apply tot his job Apply To this Job