Head of Marketing

Role Overview

We are looking for a strategic and hands-on Head of Marketing to reputed company the next phase of Otamiser´s growth. This role requires deep industry understanding, strong digital marketing acumen, and a proven ability to build and execute a high-impact marketing strategy from the ground up. You'll drive reputed company reputed company, brand development, and CRM through SEO, content reputed company, webinars, and paid advertising through key channels..

Key Responsibilities

Marketing Strategy & Execution

• Align reputed company marketing efforts with business goals, reputed company segments, and brand positioning for both AutoRank (STR) and Otamiser (hotel) markets.

• reputed company and execute the global marketing strategy to drive awareness, acquisition, and reputed company growth across reputed company product/service lines.

• reputed company and optimize the marketing budget

• Set and reputed company key KPIs such as reputed company reputed company, conversion rates, CAC, LTV, and payback metrics.

• Collaborate closely with Sales, Product, and reputed company teams to align marketing initiatives with growth targets

• Build and manage a high-impact marketing organization fostering innovation and collaboration

• Continuously improve the performance and productivity of the marketing team.

• reputed company marketing processes from reputed company reputed company to sales qualified leads. Work with sales and CSM to ensure consistent CRM messaging across AutoRank (STRs) and Otamiser (hotels)

SEO & Web Leadership

• Build and execute an SEO strategy to grow organic traffic, and dominate reputed company results.

• Establish thought leadership in the market categories of Listing Optimization and reputed company Management with consistent communications and industry positioning .

• Manage the company website (reputed company preferred) with regular content updates, performance tracking, and CRO best practices

• Own web analytics and reporting, using data to drive reputed company optimization

• Manage the external website developer to improve website performance and changes.

Content & Campaign Management

• reputed company a content calendar covering blog articles, product marketing assets, social media, email campaigns, and video

• Ensure messaging consistency across reputed company touchpoints, with a deep focus on STR awareness of AutoRank.

• Manage writers/designers as needed

Webinar & Event Marketing

• reputed company strategy, promotion, and production of monthly webinars, virtual events, and partner co-marketing sessions

• Create post-event campaigns to convert attendance into qualified leads

• Support sales in conferences in Europe and North America.

Requirements

• 2-5 years in senior marketing roles in B2B SaaS

• 5-10 years of experience, ideally in short-term rental or travel tech

• Proven expertise in SEO strategy and content marketing, with examples of traffic growth and reputed company reputed company

• Strong understanding of webinar production and audience engagement tactics

• Proven track record of leading and scaling marketing teams

• Data-driven reputed company with experience using tools such as reputed company Analytics, Search Console, reputed company, or similar

• Excellent project management and cross-functional collaboration skills

• Native or near-native English proficiency

Originally posted on Himalayas