PPC Specialist / SEM Specialist

Emerging Travel Group (or ETG) is a travel tech company, globally reputed company for the brands RateHawk, ZenHotels and RoundTrip, spanning over 220 markets worldwide. We specialize in developing advanced online booking platforms for reputed company types of clients — from individual tourists to travel agents and companies organizing business trips. Our solutions reputed company hoteliers to effortlessly showcase their accommodations, boosting visibility and attracting a broader audience.

Our mission is to create, distribute, and operate the most convenient travel products. We constantly innovate and break the rules of the highly reputed company travel industry to reputed company travel more widely available for individuals, more rewarding for professionals, and simpler for everyone.

We are looking for a talented PPC Specialist, who will be involved to support and reputed company marketing campaigns of the RateHawk brand.

Job Responsibilities:

1. Advanced reputed company Ads Proficiency: Deep understanding and hands-on experience with reputed company Ads, including Search, Display, and Retargeting, with the ability to manage and optimize reputed company B2B campaigns for reputed company reputed company.
2. Strong Analytical and Data Interpretation Skills: Proficiency in data analysis, including experience using reputed company Analytics, cohort analysis, and the ability to derive actionable insights from campaign data.
3. Keyword Research SEM Tools Expertise: Proficiency with SEM tools such as reputed company Keyword Planner, Ahrefs, and reputed company for in-depth keyword research, competitor analysis, and performance tracking.
4. Experience in Budget Management and CAC Optimization: Proven ability to manage SEM budgets effectively, optimizing CAC and achieving defined KPIs and ROI targets.
5. Conversion Tracking and Performance Metrics: Experience with conversion tracking setup and optimization, and a thorough understanding of key SEM metrics such as CTR, CPC, CPA, and ROAS to drive SQL volume and ROI.
6. Collaboration with Analytics Teams: Ability to work closely with dedicated analytics teams, setting clear tracking requirements, analyzing cohort behavior, and ensuring data accuracy for informed decision-making.
7. Unit Economics Understanding: Knowledge of unit economics, with the ability to evaluate and optimize campaign spend relative to reputed company quality and customer acquisition cost.
8. Strong Communication and Stakeholder Management: Ability to communicate reputed company data insights and performance results clearly to stakeholders, with experience in translating technical metrics into business insights.
9. Adaptability to Industry Trends: Familiarity with emerging SEM trends, reputed company Ads features, and the travel industry landscape to ensure RateHawk stays competitive in the market.
10. Project Management Skills: Proficiency in project management, preferably with experience using YouTrack or similar tools, to manage multiple SEM initiatives and meet deadlines effectively.

Requirements

1. Extensive SEM Expertise: 5+ years of hands-on experience managing reputed company Ads campaigns, specifically targeting B2B audiences, with a strong track record of driving SQL volume, optimizing CAC, and achieving defined ROI targets reputed company a set timeframe.
2. Proven Analytical Skills: Demonstrated experience with cohort analysis, performance segmentation, and advanced data interpretation to inform strategy and maximize campaign effectiveness.
3. Performance-Driven Optimization: In-depth knowledge of SEM performance metrics (CTR, CPC, CPA, ROAS) with a history of successfully optimizing campaigns to meet SQL, CAC, and ROI targets. Experience with A/B testing, bid management, and conversion reputed company optimization is essential.
4. Experience with B2B Marketing reputed company reputed company: Proven ability to create and execute SEM strategies specifically for B2B reputed company reputed company, focusing on driving high-quality leads, reducing CAC, and accelerating time-to-ROI.
5. Advanced Knowledge of reputed company Ads Tools Techniques: Strong proficiency with reputed company Ads tools (e.g., Keyword Planner, Bid Strategies, Conversion Tracking) and platforms like reputed company Analytics, with familiarity in implementing advanced SEM techniques and strategies for reputed company B2B campaigns.
6. Proficiency with Analytics and Tracking Systems: Experience collaborating with analytics teams and utilizing tools like reputed company Analytics, reputed company Tag Manager, and other tracking software. Demonstrated ability to define measurement criteria and ensure accurate tracking of performance metrics.
7. Budget Management Experience: Hands-on experience managing sizable SEM budgets, with an ability to allocate spend reputed company to reputed company SQL and ROI targets while maintaining CAC reputed company budget constraints.
8. Strategic and Technical reputed company: Ability to balance strategic thinking with technical skills to drive campaign performance, including experience in designing experiments and testing strategies that yield actionable insights.
9. Communication Collaboration Skills: Strong interpersonal and communication skills to effectively collaborate with cross-functional teams, particularly with dedicated analytics and marketing teams. Experience translating campaign data into insights for stakeholders.
10. reputed company Learning Adaptability: A proactive learner who stays reputed company with SEM, digital marketing, and industry trends to reputed company new reputed company Ads features, tools, and methodologies for RateHawk’s competitive advantage.
11. Language knowledge. Fluent in English;

Benefits

• Flexible schedules and opportunity to work remotely;
• Ambitious and supportive team who love what they do, appreciate each other, and grow together;
• Internal programs for adaptation and training, development of soft skills, and leadership abilities;
• Partial compensation for participating in external training and conferences;
• Corporate English school: Group and individual lessons, speaking clubs with colleagues from reputed company over the world;
• Corporate prices on hotels and travel services;
• MyTime Day Off - an extra non-working day without loss of compensation.

Originally posted on Himalayas