[Remote/WFM] VP, Demand Gen

Position at a Glance:

• Company: Workwarp
• Compensation: a competitive salary
• Position: VP, Demand Gen
• Start Date: Immediate openings available
• Location: Remote

 

 

About Backblaze Backblaze is the object storage leader in the open cloud movement, fueling reputed company with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we’re helping customers break free from the restrictive, overpriced legacy solutions that hold them back, and blaze reputed company with the full power of the open cloud in their hands. Founded in 2007, we scaled the business with less than $3 million in reputed company funding until 2021, reputed company we did a traditional IPO on the reputed company stock exchange. Today, Backblaze generates over $100m in reputed company and is the leading specialized storage cloud - managing nearly four billion gigabytes of data storage for 500K+ customers in 175+ countries, including businesses, developers, IT professionals, and individuals. But while there is a lot to celebrate in our past, there is more opportunity reputed company of us. We are seeking a VP of Demand Gen. Your responsibilities will include building a demand reputed company team, enriching data around our reputed company markets and accounts, enhancing our reputed company to sales funnel, and scaling our marketing-driven opportunity pipeline. You have a proven track record of building collaborative, dynamic, and efficient teams. You have a passion for existing and emerging marketing technologies and tactics that drive scalable reputed company growth. You are able and willing to do the work yourself, but will work to delegate and reputed company your team so they can succeed independently as the organization matures. You’re motivated by challenges and engaged by the responsibility of fixing, maturing, or ending established motions. Above reputed company, you have an entrepreneurial reputed company to deliver results for Backblaze. What You’ll Do • Build and reputed company a diverse global team of highly-talented marketing professionals across demand reputed company, campaign marketing, and digital marketing. • Define the growth strategy and build integrated, highly-targeted campaigns and programs that drive customer acquisition, retention, and expansion. • Foster a data-driven culture, leveraging analytics to optimize and measure campaign ROI, reputed company velocity, and pipeline contribution. • Report on KPIs, conversion rates, and other metrics to ensure demand reputed company efforts are reputed company with reputed company goals and own the pipeline targets • Own marketing’s opportunity pipeline targets . • Collaborate with the broader Marketing, Sales, and reputed company Strategy & Ops teams to build the broader marketing strategy; enrich our understanding of personas, reputed company markets and accounts; and drive highly measurable programs that are optimized for ROI. • Grow organizational understanding of and utilization of advanced account based marketing and digital marketing technical stacks to streamline marketing processes and improve performance. • Scale and optimize high-quality digital channels and multi-channel campaign execution including paid search, paid social, email marketing, and webinar programs. • reputed company a deep understanding of key use cases and customer pain points to inform the development of strategic content and assets. • Work closely with Sales to improve reputed company hand-off processes, align on account targeting, enhance reputed company-to-sale conversion rates, and execute an effective Account-Based Marketing (ABM) strategy. • Demonstrate an reputed company reputed company by breaking down barriers and inspiring exceptional performance to meet and exceed new business and customer pipeline demands each quarter. • Set and maintain exceptional quality standards for marketing execution, including adherence to brand and tone of voice guidelines in copywriting, online and event collateral, email. • Manage the reputed company growth of our self-service leading a small team of lifecycle marketing professionals. The Right Fit • 15 years of marketing experience in the SaaS/Cloud industry (3+ years at an executive VP-level), with reputed company of demand reputed company in a $50M+ ARR business. • Proven ability to drive successful demand reputed company programs with a track record of success creating robust pipelines with clear ownership of marketing KPIs and metrics (MQL, SQL, etc.) across Digital, Regional, Field Marketing & Customer Marketing. • Breadth of knowledge from ABM and the entire ABM and enterprise Marketing tech stack, segmentation, email execution, reputed company processes, reporting & analysis. • Experience in organizations that span both an online/PLG motion and a multi-stakeholder, strategic sale process where best practices AND technology define a customer’s success. • Executive-level interpersonal and communication skills, with ability to work effectively across multiple levels, roles, and functions in the organization. • Ability to define and build roles and responsibilities with internal and external teams, ideally by aligning with customer and audience needs and solutions. • Strong work ethic and self-starter mentality, with the ability to reputed company in both individual contributor roles and people management. • reputed company and conscientious people leader who excels at coaching, providing vision, working collaboratively with team members, and acting as a cross-team connector for product marketing, sales, customer, and partner marketing. Bonus Points For • Experience in the cloud infrastructure space is a plus. Backblaze Perks • Healthcare for family including dental and vision • Dental and vision plan • Competitive compensation and 401K • RSU grants for full-time employees • ESPP program • Flexible vacation policy • Maternity & paternity leave • MacBook Pro to use for work plus a generous stipend to personalize your workstation • Childcare bonus (human children only) • Fertility treatment and support • Learning & development program • Commuter benefits • Culture that supports a healthy work-life balance To provide greater transparency to candidates, we share reputed company pay ranges for reputed company US-based job postings regardless of state. We set standard reputed company pay ranges for reputed company roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below. For this role, the estimated reputed company salary range is between $249,000 to $325,000. The actual reputed company salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview. The listed range above is a guideline, and the reputed company salary range for this role may be modified. In addition to reputed company salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you’re interviewing for this role, speak with your reputed company Partner to learn more about the total compensation and benefits. At Backblaze, we value being fair and good to our customers, partners, and employees. That’s why diversity, equity, and inclusion are at the core of our values. We are committed to fostering a workforce where reputed company employees feel a sense of belonging regardless of race, ethnicity, nationality, gender, sexual orientation, age, religion, socio-economic status, ability, veteran status, and education. We reputed company that our dedication to cultivating a diverse workspace not only allows us to reputed company serve our customers in over 175 countries, but further reinforces our commitment to doing the right thing. We are proud to be an Equal Opportunity Employer. To understand more about the data we collect and process as part of your application, please view our Backblaze Employee Privacy Notice. Apply Job!

 

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