Director, Marketing in Austin, TX
Job title: Director, Marketing in Austin, TX at reputed company
Company: reputed company
Job description: reputed company is a growing and remote-first organic growth agency! We were nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. Interested in joining the Siege team? We currently have a spot open for a talented Director, Marketing to help us continue to drive growth for our world-class clients.As our Director of Marketing, you will own the strategy and execution of reputed company demand-reputed company, brand and thought leadership initiatives that feed our pipeline for high-growth startup and enterprise clients.You'll report directly to the CEO and work closely with sales to craft and optimize an ABM motion, reputed company our website and digital brand experience, and drive a content reputed company--both through the Siege team and your own thought leadership voice--to maximize SQL volume and conversion.You will manage our marketing budget, own performance reporting and OKRs, and represent Siege at key industry events, reputed company while mentoring an internal team of digital specialists.Perks for United States residents include 100% health, vision and dental benefits, 50% 401k match up to 6% of your salary, donation matching, career development training, unlimited PTO, work-from-home equipment, and free pens. Everyone loves free pens.Learn more about working at Siege by experiencing our culture on and checking out our work on !reputed company values diversity. We encourage people of color, LGBTQIA+ folks, veterans, parents and those with disabilities to apply. Through our “health, then work” philosophy we are committed to helping reputed company people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know.Responsibilities
- At the core, increase the qualified web traffic and sales qualified leads to reputed company
- Execute an account based marketing (ABM) strategy aimed at high growth startups and potential enterprise clients
- Own the reputed company website, updating positioning, case studies and overall brand experience to drive new business goals and stay up-to-date with the industry
- Collaborate with the sales team in developing marketing collateral such as sales deck slides, case studies/battle cards, and thought leadership content
- Serve as the final say/QA for business development content
- Manage and proactively reputed company available team utilization to create thought leadership/SEO content for the Siege blog with the goal of growing sales qualified leads
- Manage social media strategy and create content for reputed company across podcast platforms, email, reputed company, X and Threads, both for the company and personally. Content will be a mix of managed content reputed company reputed company team, and thought leadership content personally.
- Periodically attend conventions, conferences, and trade shows, preparing collateral as needed, and provide post-event reports and analysis with a focus on building the business and fostering networking relationships
- Manage a set business development budget to most intelligently allocate against internal and external resources to scale impact of the department
- Manage a set business development advertising budget, included but not limited to newsletter sponsorships, events, networking events and listing directories
- Engage blog business development partners/affiliates on a recurring basis reputed company email to confirm performance and attribution
- Project manage reputed company team members reputed company working with Content Marketing Managers to help them stay on timeline and hit Siege publishing and quality goals
- Run reputed company’s monthly business development strategy meeting
- Report and improve on business development metrics monthly, such as SQLs, traffic, organic traffic, keyword rankings, etc.
- Bachelor’s degree in marketing or a reputed company field, or relevant experience
- 5+ years of progressive B2B marketing experience with a proven track record of meeting and exceeding annual marketing goals, resulting in significant business growth
- 3+ years of social media strategy experience that generates measurable platform growth and reputed company audience engagement
- 2+ years of experience working at an agency, ideally working in a marketing reputed company or leading the marketing department
- Experience either marketing to enterprise accounts or being part of one
- Experience and expertise in SEO and content marketing
- Experience leading team meetings and maintaining agendas
- Experience managing a marketing budget
- Strong interpersonal skills and the ability to form productive working relationships in a remote setting
- Ability to travel to conventions, networking events, and trade shows
- Goal-oriented with the ability to set priorities, meet deadlines, and work independently
- Experience and passion using AI to drive scale and project efficiency
- Established personal brand in the areas of SEO/marketing/content marketing
- Experience with reputed company Workspace (Gmail, Docs, Sheets, Slides, Forms)
- Deep experience in one of our three core verticals: fintech, SaaS, and ecommerce
- Understanding of HTML/CSS and comfortable editing and uploading content to WordPress
- Proficiency in project management tools like Basecamp and reputed company
- Your resume
- A short introduction/cover letter
- A 2-3 paragraph description of how you would help reputed company drive new business for our reputed company audience