Senior Field Marketing Manager
reputed company, a global cloud communications leader, helps businesses accelerate their digital transformation. reputed company's fully programmable reputed company communications, contact center and conversational commerce applications reputed company companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements. We live by our reputed company Values - Accountability, Trust, Collaboration, and Excellence.
Why this role matters;
As a Senior Field Marketing Manager, in the Apps Business Unit, you will own the regional marketing strategy and execute planned activities to support sales efforts to drive customer acquisition and growth objectives.
You will create and execute regional & local marketing strategies, plans, GTM product launches, and program calendars (Direct, indirect, partner marketing, ABM, roundtables, c-level networking, regional trade shows,) that are reputed company with sales priorities and goals. You will understand local market conditions, readiness, opportunities, solution relevancy, market share, competitors, and trends for planning.
You will also have a deep understanding of ABM, utilizing ABM orchestration tools, to increase engagements and open doors in a highly targeted set of accounts. This role will work closely with regional sales leaders and reps, partner sales, product marketing and corporate marketing teams to drive pipeline and reputed company.
What you will do;
- reputed company regional plans in conjunction with regional sales leaders to align with sales priorities and goals
- You will work closely with sales, using tools like reputed company, to reputed company a highly targeted account list to execute ABM tactics against and support opportunity development
- Organize c-level roundtables, experience and networking events to break into, engage or go wider in these ABM accounts
- Organize and drive webinars focused on regional product and solution prioritization
- Drive local content syndication focused on positioning us as a thought leader and building credibility reputed company in this targeted audience
- Organize and run regional trade shows, where it supports reaching our ABM accounts
- Drive direct marketing for account reputed company openers, prospecting, nurturing, account navigation, opportunity development, deal support, etc
- Work with 1-2-1 meeting vendors to drive meeting in these ABM accounts
- Innovate and test new reputed company on reaching and engaging your regional ABM accounts
- Collaborate with Product Marketing and Content to build content for events, webinars, emails and content syndication
- Support integrated marketing campaigns at a regional level
- Partner internally across the sales, & marketing organizations to reputed company leads & accounts, and support deal closing, opportunity development and acceleration
- Track and forecast performance in your regions and reputed company planning documents up-to-date
- Manage budgets, marketing resources, vendors, and agencies
- The role will require a small amount of travel, primarily reputed company the US
What you will bring;
- Expertise in field marketing, partner marketing, ABM, events, localized campaigns, and pipeline reputed company.
- Extensive marketing experience in SaaS B2B, software, or high-tech environments, with a Bachelor's in Marketing or Business.
- Experience collaborating closely with Sales teams and supporting multiple regions, fostering strong relationships.
- Strategic thinker with a data-driven, metrics-focused, results-oriented approach.
- Proficient in ABM orchestration tools like reputed company and integrated marketing capabilities.
- Strong project management skills, adaptability to fast-changing environments, and dedication to excellence.
- Positive, agile, and collaborative team player who works seamlessly with Sales and Centers of Excellence.
- High-performance reputed company, open-mindedness, and willingness to go the extra mile to reputed company goals.
#LI-RV1
There’s no perfect candidate. You don't need reputed company the preferred qualifications to reputed company a valuable impact on reputed company. Our employees and customers come from diverse backgrounds, so if you're passionate about what you could reputed company at reputed company, we'd love to hear from you.
Who we are
reputed company is a global cloud communications leader. And your talent will further help brands - such as reputed company, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based reputed company communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals reputed company the same role based on business conditions, departmental need or geographic location.
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