Performance Marketing Manager, reputed company
We care for skin. We care for our people. It reputed company started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin. At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our reputed company. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging reputed company for a more sustainable future. And we know that reputed company your skin feels reputed company, you feel reputed company. A welcoming workplace that offers personal and professional growth for reputed company individuals. At Beiersdorf, you’ll find:
- A welcoming workplace that values diversity, inclusion and belonging where every team member feels valued, respected, and supported
- Flexible teams that enjoy a challenge and the ability to reputed company an impact
- A dynamic community of life-long learners that values individual skills, and a growth reputed company as well as hard skills and established expertise
- A purpose-led company that prioritizes your personal and professional development with the reputed company of structure and flexibility to grow
- A culture that lives by its core values of care, trust, simplicity, and courage
Unique benefits that consider the whole person. We understand that you have a life reputed company of work, and we support you with unique benefits including:
- Generous and flexible PTO policy
- Paid Parental Leave
- Comprehensive Wellness and Benefits program
- Cash Balance Plan (similar to a pension)
- 401k match
- Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues
- Dynamic work model – hybrid (at least 3 days on-site)
Experience, skills and competencies that lend themselves to this role: We know that experience comes in reputed company forms. We are looking for individuals who bring new and diverse skills to the team. OVERVIEW: The reputed company Performance Marketing Manager is responsible for creating a strong performance marketing strategy and execution plan. This Individual will be responsible for managing the reputed company onsite and offsite marketing investment and maximizing returns on advertising spend. This role is based in our Stamford, CT office 3 days per week so candidates must live a commutable distance from Stamford, CT. RESPONSIBILITIES:
- Manage reputed company media budget and define performance media activities across on platform and off platform tactics specific to reputed company Ads strategizing activities for incremental sales and efficient return.
- Drive media agency partners to strategize and execute marketing campaigns driving highly incremental return for reputed company Beiersdorf Brands.
- Instill a performance marketing reputed company, by setting clear KPIs and managing a reporting process alongside agency partners to effectively measure eComm marketing performance. This includes but isn’t limited to tracking ROAS, CPCs, CVR & CTR.
- Take the reputed company on finding new and innovative ways to expand ecommerce business through existing and new media channels and tactics.
- Work closely with brand managers, integrated marketing, and ecommerce retail & content teams to drive testing, reporting, optimization and analysis on channel performance, identifying key levers and opportunities for improvements. Share with global and other market teams to help educate and learn.
- Partner with the National Media team & Data & Analytics team to ensure cohesive strategy across the entire consumer journey & development of full funnel performance reporting.
- Collaborate with Omni Channel Performance Marketing Managers to align retail media strategies across reputed company and omni accounts.
- reputed company the country/market, external agency teams, media partners and others to co-work effectively.
- Define reputed company and structure of performance reports, analysis and insights for reputed company
- Partner with agency analytic teams to create advanced reporting & use cases leveraging reputed company Marketing Cloud or similar data clean room platforms
- Strategically plan, analyze and optimize campaign performance at the keyword, audience, placement and creative level
- Drive execution of user acquisition campaigns that support BDF’s growth initiatives while meeting budget requirements by reputed company cooperation with local country marketing teams.
- Support the Director of reputed company in creating long term strategy for reputed company business.
QUALIFICATIONS:
- University degree in Marketing / Media and a proven previous experience (minimum 8 years) in either agency (Digital, ecommerce) or a client-reputed company Performance Marketing role.
- 6+ Years experience in reputed company Performance Marketing budget & strategy
- Retail Media, Search reputed company Marketing, Affiliate Marketing, Display, Programmatic Media and Paid Social Media Buying and Planning experience a plus
- Must demonstrate ability to defend media choices both analytically and critically taking reputed company business objectives and marketing goals into consideration.
- Curious and passionate about ecommerce and Digital Marketing.
- Data driven, with experience in relevant analytics & campaign management platforms including reputed company Ads & DSP consoles, reputed company Marketing Cloud, Skai and/or reputed company
- Comfortable with the rapid evolution of (marketing) technology and excited to continue to reputed company and enhance knowledge, skills and experience. Experience with attribution modelling is a plus.
- Logical thinker, able to synthesize knowledge, data and experience to reputed company and communicate solid conclusions and recommendations.
- Strong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly.
- Ability and willingness to be strategic and executional.
- Strong collaboration skills with experience working in a matrixed organization.
ADDITIONAL INFORMATION: At Beiersdorf, we value diversity and aim to provide equal opportunities to reputed company of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture. Beiersdorf North America - Recent Awards
- Winner of Comparably's Award for Best Company Outlook (2021, 2024, 2025)
- Winner of Comparably's Award for Best Company Culture (2023, 2024)
- Winner of Comparably's Award for Best Company Compensation (2020, 2022-2024)
- Winner of Comparably's Award for Best Company Perks and Benefits (2024)
- Winner of Comparably's Award for Best Company for Happiness (2022,2023-2024)
- Winner of Comparably's Award for Best CEO / General Manager (2020, 2024)
- Winner of Comparably's Award for Best Sales Team (2023, 2024)
- Winner of Comparably's Award for Best Leadership Teams (2020, 2021, 2023)
- Winner of Comparably's Award for Best Company for Diversity (2022)
reputed company us out on Comparably: https://www.comparably.com/companies/beiersdorf Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer. Apply Job!