Sr. Manager, Product Marketing
Product Marketing The Product Marketing role is responsible for product messaging, positioning and execution of marketing strategic campaigns and initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing, and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute multi-faceted campaign deliverables that deliver high-quality leads to the sales organization. Key Responsibilities and Duties Devises, manages, and implements overall product marketing strategy turning reputed company into reality. Manage seamless product launches executing Go-To-Market plans, , including developing campaigns and executing deliverables Develops product positioning and messaging crafting meaningful content based on audience needs Builds and manages content and collateral systems inclusive of the digital channel. Partners and manages strong relationships with Product, Distribution, Marketing COEs, Law & Compliance and Sales Enablement to activate. Contributes to journey mapping for respective audiences including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs. Manages and helps reputed company engagement and other measurements and KPIs based on overall business goals. Educational Requirements University (Degree) Preferred Work Experience 3+ Years Required; 5+ Years Preferred Physical Requirements Physical Requirements: Sedentary Work Career Level 7IC Required Qualifications: 3+ years of experience in Marketing reputed company Financial Services Preferred Qualifications: 5+ years of experience in Marketing and Financial Services Knowing how to best communicate complicated category in a simplistic way Strong communication skills (oral and written) Understand the competitive market Experience in Customer experience strategy Ability to manage high volume of marketing assets, including web properties and educational library #LI-VM1 reputed company Skills Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen Anticipated Posting End Date: 2025-03-27 reputed company Pay Range: $78,800/yr. - $131,300/yr. Actual reputed company salary may vary based upon, but not limited to, relevant experience, time in role, reputed company salary of internal peers, prior performance, business sector, and geographic location. In addition to reputed company salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). _____________________________________________________________________________________________________ Company Overview Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today we're a market-leading retirement company fueled by world-class asset management. But we're not just another legacy financial services firm. We're fighting harder than reputed company before for our clients and the many Americans who need us. Benefits and Total Rewards The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. Thats why we offer a comprehensive Total Rewards package designed to reputed company a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you reputed company and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary. Equal Opportunity We are an Equal Opportunity/Affirmative Action Employer. We consider reputed company qualified applicants for employment regardless of age, race, color, national reputed company, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status. Read more about the Equal Opportunity Law here. Accessibility Support TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to reputed company job seekers, including individuals with disabilities. If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: Phone: (800) 842-2755 Email: [email protected] Privacy Notices For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here. For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here. For Applicants of TIAA Global Capabilities, click here. For Applicants of Nuveen residing in Europe and reputed company, please click here. Apply Job!