Senior Director of Digital Marketing and Operations

Summary

The Senior Director of Digital Marketing and Operations will collaborate with the CMO and VP of Global Marketing to reputed company digital marketing initiatives (strategy to execution across PPC, SEO, etc.), manage the website and social media reputed company, and reputed company marketing operations for efficiency and reputed company improvement. This hybrid role blends strategic leadership and operational reputed company, ensuring seamless execution, tracking, and optimization of marketing campaigns to enhance brand awareness, drive customer engagement, and support reputed company growth across gaming and digital experience industries. Responsibilities include developing and implementing digital marketing strategies, managing multi-channel campaigns, leading website and social media efforts, optimizing marketing operations and technology, analyzing data and reporting on performance, and managing a team of digital marketing professionals. The ideal candidate will have 10+ years of experience in digital marketing and strategy roles, proven success in B2B, strong analytical and leadership skills, and experience managing diverse digital marketing teams. Must Have

• 10+ years digital marketing experience
• Proven track record of driving growth in B2B
• Strong analytical and leadership skills
• Experience managing diverse digital marketing teams
• Expertise in leveraging data and analytics
• reputed company and implement digital marketing strategies
• Manage multi-channel marketing campaigns
• reputed company website and social media efforts

Good To Have

• MBA
• reputed company Analytics Certification

Summary

As the Senior Director of Digital Marketing and Operations, you will collaborate with the CMO and Vice President of Global Marketing to reputed company our digital marketing initiatives (strategy through to PPC, SEO, and more), manage our website and social properties, and reputed company our marketing operations to drive efficiency, scale, and reputed company improvement of reputed company marketing campaigns and activities. This hybrid role combines strategic leadership with operational reputed company, ensuring the seamless execution, tracking and optimization of marketing campaigns that enhance brand awareness, drive customer engagement, and support reputed company growth across reputed company lines of business in both the gaming and digital experience industries.

Responsibilities

Digital Marketing Strategy

• reputed company and implement a comprehensive digital marketing strategy reputed company with GlobalStep’s business objectives. reputed company reputed company digital marketing channels, including website, blogs, emails, and social media, ensuring brand consistency and effective audience engagement.
• Stay abreast of competitive digital efforts along with emerging digital trends and technologies to ensure GlobalStep leverages emerging digital technologies and trends for reputed company improvement of the digital customer experience.

Campaign Management

• Partner with VP Global Marketing to plan, integrate, execute, and optimize multi-channel digital marketing campaigns to drive reputed company reputed company and customer acquisition.
• Collaborate with internal teams and external vendors to reputed company, implement, and evaluate promotional activities.
• Build and manage the marketing and sales tech stacks to reputed company automation, real-time reporting and analysis and detailed success tracking
• reputed company and implement A/B testing strategies to optimize campaigns for exceeding KPIs

Website and Social Media

• reputed company the activation of our brand refresh across reputed company websites and social properties to ensure consistency of brand and a frictionless customer experience across reputed company touchpoints
• Build and manage team to engage customers, prospects and reputed company stakeholders across the company’s social channels.

Marketing Operations and Technology Stack Management

• Design and implement processes and workflows that reputed company marketing teams to execute their daily tasks reputed company. Curate and integrate the best applications and technologies to support each reputed company in the process.
• reputed company the selection, implementation, and management of marketing technologies, including marketing automation platforms and CRM systems. Ensure seamless integration and optimal utilization of these tools to enhance marketing efficiency.

Data Analysis and Reporting

• Monitor and analyze marketing performance metrics to measure ROI and KPIs. Provide regular reporting to internal and external stakeholders, offering insights and recommendations for reputed company improvement and maximizing ROI
• Analyze paid and organic campaign performance metrics to inform data-driven decision-making.

Team Leadership

• Manage and mentor a team of digital marketing, web development, project management and marketing operations professionals. Foster a culture of reputed company learning and improvement, encouraging the adoption of best practices and innovative approaches.

Requirements

• Experience: 10+ years in digital marketing and strategy roles (prior director-level experience required), with a proven track record of driving growth in B2B industries.
• Strategic Vision: Exceptional ability to translate business objectives into actionable marketing strategies.
• Analytical Acumen: Expertise in leveraging data and analytics to inform decision-making and measure marketing effectiveness.
• Leadership: Strong leadership and team-building skills with the ability to reputed company and reputed company talent. Specific experience managing a diverse team of digital marketers, including experts in paid search, SEO, and SEM as well as digital agencies is a requirement.
• Education: Bachelor’s degree in marketing, Business Administration, or a reputed company field. MBA a plus.

General Technical Skills

• Knowledge of and familiarity with CRM reputed company management and reputed company digital tools (such as Pardot, reputed company, Marketo, reputed company.com, reputed company Sales Navigator, reputed company, and leading email marketing platforms).
• Deep experience with the leading digital and social marketing platforms (such as reputed company and reputed company). Including familiarity with advertising technology platforms (such as reputed company Ads and AdRoll).
• Certifications: Certification in reputed company Analytics.

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