CRM Manager

About you You are an expert communicator who has managed CRM strategy. You are highly articulate and obsessed with optimising your channel’s performance. You are a Blueshift black belt and can demonstrate a deep understanding of user segmentation and data-driven marketing strategies. You are hyper-curious, analytical and capable of delving deep into the data to identify opportunities and report performance to the senior leadership team.

About the role You are in full control of Car & Classic’s outbound customer communications. Through smart user segmentation and highly relevant content recommendations you create powerful marketing messages via Email, SMS and App which delight and engage our customers!

You will take responsibility for restructuring the existing Blueshift set up to align it with marketing and business objectives, increase its efficiency and implementing a comprehensive CRM strategy for 2025 in line with aggressive growth targets to maximise customer engagement, loyalty and retention.

About us www.carandclassic.com Car & Classic is one of the largest automotive marketplaces in the world. We’re lucky to have thousands of user-generated listings submitted monthly with content gems from James Bond’s Aston DB5 to Elvis Presley’s Cadillac. The site is old, launched in 2005 but under new, VC-backed ownership since 2018 and on an exciting triple-digit growth journey to bring classic vehicle transactions online.

Our culture is incredibly important to us. We’re lucky enough to have built the team from scratch with a focus on enjoying the day-to-day, diversity, inclusion and high performance. Despite being an entirely distributed business we build strong connections as colleagues and have created a fun and high-performing culture.

We’re looking for a CRM Manager who has good, relevant experience and wants to make their mark in a rapid growth business where they can make a real difference, whilst enjoying the environment and culture.

Role and responsibilities

• Strategy Development: Design and implement a comprehensive CRM strategy aligned with overall business goals to enhance customer engagement and retention.
• Segmentation Strategy: Implement smart user segmentation and relevant content recommendations to enhance email effectiveness.
• Email Optimisation: Use A/B testing to improve subject lines, CTAs, and email content to boost engagement rates (open rate, CTR, increased bids).
• Automation and Integration: Automate routine tasks and integrate CRM processes to streamline workflows and enhance customer experiences.
• Performance Measurement: Establish KPIs and metrics to assess the effectiveness of CRM initiatives, reporting on performance and making data-driven recommendations for improvement.
• Customer Journey Mapping: Analyse the customer journey to identify opportunities for improvement and personalisation, ensuring a seamless and engaging experience.

The skills, attributes and experience you must have

• Blueshift Expertise: Hands-on experience in using Blueshift for email, cross-channel marketing automation and customer data management.
• CRM Strategy: Proven experience in developing CRM strategies to boost customer engagement and retention.
• Email Marketing: Track record of improving click-to-conversion rates and email engagement, exceeding UK and European industry averages.
• Automation: Expertise in automating processes and creating personalised, dynamic emails to increase efficiency.
• Data Analytics: Strong skills in using customer data to identify trends, segment audiences, and drive targeted campaigns.
• Customer Journey: Experience in optimising customer journeys and personalisation for a seamless experience. ️
• Collaboration: Proven ability to work with sales, product, and customer service teams to align CRM efforts.
• Technology: Expertly utilise CRM tools and marketing automation to enhance customer insights and campaigns. ⚙️
• Performance Tracking: Skilled in setting KPIs, monitoring CRM performance, and making data-driven improvements.
• Budgeting: Experience managing marketing budgets to optimise resource allocation.

What do you get (remuneration & benefits)?

• Competitive base salary
• Stock options
• All the equipment you need to get the job done
• Flexible working - work where and when you want in order to get the job done
• Access to free counselling, therapy and mental health support via Spill
• Professional development allowance
• Life cover
• Smart Health
• Generous parental leave
• 33 days holiday (including bank holidays)
• Ability to make your mark on a fast-growing start-up

Our application process Once you decide to apply you’ll be presented with a series of questions. The answers to the questions are the difference between your application being progressed or not. Please do give them your time and effort when answering.

Good luck with your application and thank you in advance for your interest in joining us at Car & Classic.

Car & Classic Limited is an equal opportunity employer Equality, diversity and inclusion are integral parts of our culture. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we hold ourselves responsible. We are committed to treating all applicants fairly and equally and encourage candidates from all backgrounds to apply for this role.