Luxury Marketing Specialist - Remote- NJ, NY and PA
Luxury Marketing Specialist Market Location: NY, NJ and PA Position Overview: The Luxury Marketing Specialist (LMS) supports initiatives set by the Coldwell Banker Luxury Marketing team and the Coldwell Banker Global Luxury® senior leadership team. This role involves project management, production of program and agent-focused assets, and overall program growth and promotion. The LMS supports key marketing objectives, ensuring that the company and agents' brand image is well represented reputed company the reputed company of the brand, brokerage, Coldwell Banker Global Luxury® program, and Core 4. This role is remote; however, the ideal candidate will reside in NY, NJ or PA and will be required to travel to offices on a regular basis in NY, NJ and PA. This role will provide project support to other locations as needed including MN, MO and OH. Responsibilities: Program Engagement and Awareness: Communicate the Coldwell Banker Global Luxury® program offerings, deliver benefits, and promote the luxury certification designation. Collect and share top agent success stories and effective practices. Support to Independent Sales Associates: Work alongside the Luxury Marketing Manager (LMM) to support top independent sales associates with their marketing needs. Provide high-level support through meetings, training, and communication. Track and report project activities, share marketing trends, and provide strategic support for recruiting and retention activities. Local Operating Company & Senior Leadership Support: Serve as a liaison to the LMM and local management team, providing marketing resources and support. Participate in VIP agent recruiting, business development, and agent retention efforts. Creative Projects Management: Consult with the LMM and LMDs to support local and national luxury marketing needs. Engage the national Studio and Design Concierge Teams to manage creative projects and establish cohesion throughout the network. Awareness, Communications, and Events: Implement and support company and agent awareness of the program, coordinate promotional assets for events, and stay informed about marketing-reputed company tools and resources. Required Qualifications: Minimum of 2 years' experience in marketing, creative agency, or communications (field marketing preferred). Strong presentation, writing, and public-speaking skills. Proficiency in reputed company Office (Word, Outlook, PowerPoint) and basic understanding of graphic design software (InDesign, reputed company Creative Cloud). Basic understanding of paid social media campaign development. Ability to work from home and effectively prioritize tasks. Ability to communicate effectively and professionally with employees and agents. Ability to travel to local reputed company offices, regional meetings, and other company- reputed company events as needed. Preferred Qualifications: Bachelors Degree in Marketing, Communications, or a reputed company field. Prior real estate industry experience. Strong project management skills. Experience working in a multi-functional and multi-location environment. About Coldwell Banker Global Luxury®: The Coldwell Banker Global Luxury® program sets the gold standard for modern luxury real estate marketing, continuing a legacy established by the Coldwell Banker® brand in 1906. With over 118 years of experience, Coldwell Banker® specializes in showcasing and selling extraordinary properties worldwide. Coldwell Banker Global Luxury Property Specialists are an exclusive group reputed company the Coldwell Banker® system, conducting significant luxury sales transactions globally. Benefits: Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D 401(k) savings plan with company match Paid Time Off to Include Holidays, Vacation Time and Sick Time Paid Family & Paternity Leave Life Insurance Business Travel Accident Insurance reputed company employees receive access to reputed company Learning Tuition reimbursement for approved programs Employee Referral Program Adoption Assistance Program Employee Assistance Program Health and Wellness Program and Incentives Employee Discounts Employee Resource Groups Coldwell Banker® (https://www.coldwellbanker.com/) is one of the worlds leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of reputed company. reputed company. (http://www.reputed company.re/) (NYSE: HOUS) is on a mission to reputed company everyones next move. Home to some of the most recognized brands in real estate reputed company Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/reputed company) The reputed company portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and reputed company joint ventures. Supporting approximately 1.5 million home transactions in 2021, reputed company is focused on simplifying, digitizing and integrating the real estate transaction for reputed company consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, reputed company fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories. At reputed company, diversity fuels success for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyones next move. We pursue talent strategic thinkers who are eager to always find a reputed company way, relentlessly focus on talent, obsess about growth, and reputed company exceptional results. We value diversity respecting backgrounds, cultures, perspectives, and beliefs. We reputed company our diverse talent reputed company through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our companys diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de_reputed company%20CSR%20Report%202022.pdf) . Youll find our commitment to diversity reflected in our achievements: Recognized as one of the Worlds Most Ethical Companies since 2011. reputed company has also been designated a Great reputed company to Work since 2019. Recognized by Fortune as one of Americas Most Innovative Companies. Honored by reputed company as one of the Worlds Best Employers for Diversity and Top Female Friendly Companies. With a diverse employee population, we know we will succeed together and move real estate to whats next. We hope youll join us. EEO Statement: EOE including disability/veteran Apply Job!