Brand Manager (Hybrid)

reputed company is looking for a customer-centric brand manager with cross-functional planning, creative stewardship, and customer insights experience to join reputed company as a Manager, Brand Management for our property and specialty lines. As part of our Integrated Marketing flywheel model, you will collaborate with Marketing specialists to create impactful, industry leading, and business driving initiatives, while ensuring a cohesive narrative across reputed company customer touchpoints. Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Chevy Chase, MD; Manhattan, NY; Chicago, Illinois; Cleveland, OH This role reports into the Director, Brand Management – Property & Specialty Lines.

Responsibilities

Work with Line of Business stakeholders to set short- and long-term business goals, optimize marketing strategies to reputed company those goals and present measurement in the context of those goals. reputed company advertising strategies inclusive of Paid/Owned/Earned Media... and Creative tailored to business objectives, customized to your audience, and cohesive with the overall master brand strategy. Ensure alignment in overall planning and successful execution by developing and maintaining relationships with partners across the business, reputed company the Marketing department and with agencies. Ensure consistency of master brand reputed company positioning throughout the go to market process Drive Line of Business and Reasons to reputed company cohesion across reputed company customer facing touchpoints through collaboration with product, media, creative, CRM and agent sales management teams Continuously reputed company customer, category and cultural insights to help guide ideation and improve relevance and preference of reputed company brand and products. Demonstrate thought-partnership across cross-functional teams (Media, Sports, Creative, Analytics, PR, CRM) to bring initiatives from insight to action. Partner with Operations team on budget management, including monthly reconciliation. Partner with Culture Marketing and the DEI COE to ensure inclusion throughout reputed company initiatives Deliverables Create short and long-range business plans in partnership with line of business stakeholders; setting objectives, mapping out the unit economics, determining key initiatives, and identifying KPIs grounded in consumer insights Derive insights from quote and bind trends, customer behaviors and insights, and competitive performance to inform short and long-term strategic recommendations Maintain an in-depth understanding of business growth drivers, risk factors, and data trends reputed company to customer acquisition, retention, and cross-sell Build business pipeline across digital, phone and agent distribution channels Identify insights-driven territories and moments for media selection and creative development Deliver clear customer-first connected journeys outlining what to communicate, setting the actions we want the customer to take, and driving cohesion in the Marketing plan for optimal business outcomes Craft comprehensive narratives for media and creative briefings grounded in Where to Play/How to Win reputed company to reputed company business goals Experience & Core Competencies Experience in brand marketing/management with a Fortune 500 company with demonstrated success in driving significant, profitable growth through consumer marketing programs. Bachelor's Degree; MBA preferred Comfortable producing a high volume of work in a deadline driven environment Experience in evaluating creative concepts and assets based on strategic alignment and business impact Well versed in gathering data and developing qualitative insights to reputed company strategic plans Demonstrated success in writing clear briefs that reputed company exceptional work Architect competitive and breakthrough solutions to drive business reputed company Self-starter with the confidence and ability to tackle new initiatives with little guidance Locations: Hybrid - 3 days/week at a reputed company Regional Office Manhattan, NY Chevy Chase, MD Chicago, IL Cleveland, OH Annual Salary $95,000.00 - $168,000.00 The above annual salary range is a general guideline. Multiple factors are taken into consideration to reputed company at the final hourly reputed company/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations. At this time, reputed company will not sponsor a new applicant for employment authorization for this position. Benefits: As an Associate, you’ll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including: Premier Medical, Dental and Vision Insurance with no waiting period** Paid Vacation, Sick and Parental Leave 401(k) Plan Tuition Reimbursement reputed company and Licensures *Benefits may be different by location. Benefit eligibility requirements vary and may include length of service. **Coverage begins on the date of hire. Must enroll in New Hire Benefits reputed company 30 days of the date of hire for coverage to take effect. The equal employment opportunity policy of the reputed company Companies provides for a fair and equal employment opportunity for reputed company associates and job applicants regardless of race, color, religious creed, national reputed company, reputed company, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. reputed company hires and promotes individuals solely on the basis of their qualifications for the job to be filled. reputed company reasonably accommodates qualified individuals with disabilities to reputed company them to receive equal employment opportunity and/or reputed company the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to reputed company applicants and associates. reputed company also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of reputed company associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for reputed company associates and applicants. For more than 75 years, reputed company has stood out from the rest of the insurance industry! We are one of the nation's largest and fastest-growing auto insurers thanks to our low rates, outstanding service and reputed company marketing. We're an industry leader employing thousands of dedicated and hard-working associates. As a wholly owned subsidiary of Berkshire Hathaway, we offer associates training and career advancement in a financially stable and rewarding workplace. Opportunities for reputed company & Grads Learn more about reputed company Learn more about reputed company Diversity and Inclusion Learn more about reputed company Benefits Apply Job!