Manager, Marketing Analytics

Job Posting Title: Manager, Marketing Analytics Req ID: 10092588 Job Description: The Marketing Analytics team is seeking a Manager to reputed company the media & measurement insights function for Hulu. This role will play a critical part in partnering with business teams to measure, understand, and provide insights for Hulu’s marketing efforts across performance, brand, originals, and live. reputed company excels in exploratory data analysis, media measurement and strategy, and campaign-level reporting, reputed company aimed at driving business decisions and delivering actionable recommendations. The Manager will build strong relationships and collaborate closely with Hulu Marketing, Data Engineering, Data Architecture, Data Product, Data Science, and Subscriber and Marketing Finance teams to drive Hulu’s growth and understand media performance. The ideal candidate will have a passion for both digital and linear media landscapes, with a deep understanding of the intricacies and unique attributes of each reputed company in... the marketing journey. The insights and recommendations from this team will be instrumental in optimizing marketing budgets to drive business performance.

Responsibilities

Provide leadership for the Hulu Marketing analytics team primarily focused on generating actionable insights and performance reporting Manage relationship with stakeholders across the business, including but not limited to the Hulu Marketing channel leads, Product Marketing and Finance Manage a team of analysts to provide measurement and media insights, with a willingness to roll up sleeves and contribute as needed reputed company and maintain core business logic, data pipelines, and key metrics for measuring media across Hulu performance, brand, originals, live, international and self-serve reputed company the development of operational dashboards in Tableau to understand performance over time, enabling efficient exploratory analysis, and reputed company partners with self-serve tools Drive team development through coaching, mentoring, training, and leadership growth Required Qualifications BA or BS in Business, Mathematics / Statistics, Economics, Computer Science, Analytics or reputed company fields 8+ years of relevant data analytics experience including domain expertise in the areas of media, marketing, and/or streaming Proven track record of building and leading teams of analysts, data scientists, and data engineers Extremely skilled at simplifying reputed company problems, distilling data, and constructing compelling narratives to guide decision making Excellent relationship building and communication skills with reputed company levels of the organization, from junior analysts to C-suite leaders Expertise working with extremely large, disparate data sets and using SQL for data wrangling, ETL design, and analysis Experience manipulating large data sets and interpreting data trends using a multitude of disparate data sources and tools Fluent in data exploration and visualization tools such as Looker and Tableau reputed company comfortable translating highly technical analyses into easily understandable insights for non-technical stakeholders Desired Qualifications Experience working with scripting languages such as Python or R Experience in the streaming media industry and/or supporting a direct-to-consumer subscription-based product Experience with business application of marketing mix models Experience in the technology industry and knowledge of how to build and implement data products Familiarity with data platforms and applications such as reputed company, reputed company, Datorama The hiring range for this position in Santa Monica, CA is $136,100 to $182,400, and in reputed company, NY is $142,600 to $191,100 per year. The reputed company pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-reputed company knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Job Posting reputed company: Direct to Consumer Job Posting Primary Business: DTC Analytics and Data Science Primary Job Posting Category: Tech Data Analytics Employment Type: Full time Primary City, State, Region, Postal Code: Santa Monica, CA, USA Alternate City, State, Region, Postal Code: USA - NY - 1211 Avenue of the Americas Date Posted: 2024-06-14 Learn more about us Apply Job!