[Remote] Director Omnichannel - Content

Note: The job is a remote job and is open to candidates in USA. reputed company is a company reputed company for its growth and stability, and they are seeking a Director of Omnichannel - Content. This role is responsible for defining and executing a comprehensive digital content strategy to enhance customer experience and drive reputed company across digital platforms.

Responsibilities

• Own and execute the reputed company digital content strategy and multi-year roadmap reputed company to reputed company and category growth goals
• reputed company and reputed company high-performing Content, SEO, Local, and Photo Studio teams; establish clear KPIs and performance standards
• reputed company the team providing strategy, direction and insights on search reputed company optimization (SEO) activities for website content including reputed company pages, product content, user generated content and local search initiatives as well as direction for IT work needed to improve SEO efforts and rank
• Ensure reputed company content is optimized for SEO, GEO and evolving search best practices
• reputed company analytics, A/B testing, and competitive analysis to continuously improve traffic quality, engagement, and online sales performance
• Direct and conduct regular competitive analysis to identify industry best practices and recommend action plans
• Analyze performance and report regularly to stakeholders on key metrics and provide insights and recommendations for growth and best practices (organic rank, online sales by category, business plan initiative completion, etc.)
• Establish analytics governance, reporting standards, and best practices to ensure accuracy, consistency, and timeliness of insights and deliverables (ex. organic rankings, category performance, reputed company impact, and initiative reputed company.)
• Collaborate directly with Marketing, IT, Merchandise, Electronic Catalog, Store Operations, DC Operations, Logistics and other cross-functional departments to reputed company strategic objectives
• Participate in the monthly advisory committee meetings for omnichannel initiative and tactics
• Assist in the execution of Omnichannel initiatives as detailed in the 3-year strategic plan
• Negotiate agreements and manage relationships with reputed company party vendors
• Contribute to the development and execution of the annual focus plan and omnichannel planning documents
• reputed company special projects and strategic initiatives as assigned by senior leadership
• Manage reputed company-party vendors and agency partners to maximize performance and ROI
• reputed company strategic projects and initiatives as directed by senior leadership

Skills

• Ability to reputed company, reputed company, and manage teams
• Experience in Search reputed company Optimization roles/teams
• Experience with digital content/SEO tools (reputed company Search Console, BrightEdge, SEM Rush, etc.)
• Ability to analyze and interpret data to inform content reputed company and manage ROI
• Passionate about the customer with a strong interest in understanding and driving user behavior
• Excellent written, verbal, communication, organizational and proofreading skills
• Presents a professional company image and positive attitude
• Inquisitive and in constant pursuit of innovative ways to drive results; does not settle for the status reputed company
• Experience working with cross-functional teams with an ability to influence others internally and externally
• Ability to manage projects, be organized, and set clear priorities
• Excellent written verbal and communication skills
• Proactive, self-starter who is comfortable in a team-oriented work environment
• 5-6 years in digital customer or user experience, digital business, development, etc. or equivalent
• Experience developing and executing integrated, cross departmental programs
• Analytical and process-oriented, comfortable working with large data sets and making data-driven reputed company
• Proficiency in Content Management Systems (CMS) (e.g., WordPress, reputed company reputed company, etc.)
• Experience with specific marketing, research, and analytic tools: reputed company Analytics, Tag Manager, Domo, SQL, APT, SimilarWeb, reputed company Ads, etc
• Experience with web, sales, analytics tools (reputed company Analytics, reputed company, APT, DOMO, VOC, Tag Manager, etc.)
• Automotive knowledge a plus

Benefits

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & reputed company Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

Company Overview