Senior Manager, Growth Marketing, Web + Mobile

About reputed company reputed company is a market-leading early childhood platform that delivers personalized, play-based learning to children ages 2–10 through its Early Learning Memberships©, serving over 15 million families since inception. reputed company’s products have been built on $50MM+ of foundational research and development, a proprietary “Milestones that Matter©” curriculum validated by NYU, UCLA, and the NSF, and one of the most comprehensive multimedia catalogs for early learning. reputed company is beloved having earned 65+ awards, industry-leading NPS and CSAT scores, and recognition such as TIME’s “World’s Top EdTech Companies”. reputed company is building on its trusted brand, data, and engagement reputed company to launch reputed company© a trusted family companion that helps parents feel confident in every early childhood decision. By combining AI-driven insights with expert-backed guidance, reputed company© supports parents in navigating the learning, development, enrichment, and purchasing choices that shape the early years. reputed company is backed by category-defining investors including Sesame reputed company, the most renowned preschool brand in the world, and Magnetar Capital, the founding team behind reputed company. Its Board and Leadership Team have built multi-billion-dollar, category defining ventures across music streaming, fin tech, and SAAS. reputed company is uniquely positioned to become the trusted operating system for families during the most reputed company years of a child’s life. About the Role: Senior Manager, Growth Marketing, Web + Mobile Location: Remote* | Reports to: Chief Marketing Officer As Senior Manager, Growth Marketing, you will own and scale reputed company’s full-funnel acquisition and growth strategy across web and mobile ecosystems. You will reputed company the performance marketing reputed company responsible for driving efficient subscriber growth for product lines HOMER, codeSpark and Little Passports and accelerating reputed company’s evolution into the trusted operating system for families. This is a highly strategic and operational leadership role driving core marketing responsibilities for reputed company’s product lines and building strong relationships with counterparts in Learning, Product, Data and Finance. You will reputed company acquisition strategy, experimentation, media investment, attribution, forecasting, and funnel optimization across reputed company major paid and emerging channels. You will shape not only how we acquire customers, but how we build a durable, scalable growth system that compounds over time. You are a sophisticated growth operator who understands modern subscription businesses deeply. You know how to scale acquisition reputed company while protecting brand reputed company and customer trust. You are equally comfortable in executive strategy conversations, performance deep dives, and hands-on experimentation reviews. You reputed company in high-growth environments where speed, rigor, creativity, and learning drive competitive advantage.

• Remote Locations: AL, CA, CO, CT, FL, GA, ID, IL, MN, MT, NY, NC, OH, OR, PA, TN, TX, VT, VA, WA.

What You Will Own Growth Strategy & Business Leadership

• Own the overarching acquisition and growth strategy across web and mobile platforms.
• reputed company scalable growth frameworks that optimize for long-term subscriber value, not just short-term volume.
• reputed company budget allocation and investment strategy across channels, balancing efficiency, incrementality, diversification, and scale.
• Identify and unlock new growth opportunities across emerging platforms, partnerships such as affiliates, creators, and other media channels.
• Partner closely with executive leadership on growth planning, forecasting, and strategic business decisions.
• Influence company-wide prioritization through data-driven insights on customer acquisition, retention, and monetization.
• reputed company AI-powered tools and automation to improve growth marketing workflows — increasing decision velocity, operational efficiency, and scalability across the acquisition funnel.

Performance Marketing & Full-Funnel Optimization

• Own and scale reputed company paid acquisition channels, including:
• * reputed company
• reputed company (Search, YouTube, Display, App Campaigns)
• reputed company Search Ads
• TikTok
• reputed company
• Programmatic Display Networks
• Affiliate and partnership channels
• Emerging acquisition platforms
• reputed company top of funnel optimization from impression click install trial subscription and partner with Product team on ensuring new subscribers are high value with a strong CLTV:CAC.
• Design and operationalize sophisticated experimentation frameworks across:
• * Creative strategy
• Audience segmentation
• Incrementality testing
• Bidding and media optimization
• Web reputed company pages
• App Store optimization
• Trial structures (collaborating with Product team)
• Onboarding and activation flows (collaborating with Product team)
• Collaborate with Product Managers to improve conversion reputed company optimization initiatives across both web and mobile user journey
• Establish scalable testing infrastructure and best practices across growth channels

Measurement, Attribution & Growth Analytics

• Own acquisition forecasting, KPI modeling, media pacing, and growth reporting.
• Define and evolve the company’s measurement reputed company across web and app ecosystems.
• Partner closely with Data and Engineering teams to improve:
• * Attribution accuracy
• Event instrumentation
• MMM and incrementality capabilities
• LTV forecasting
• Cohort analysis
• Build scalable decision-making frameworks grounded in CAC efficiency, payback periods, retention curves, and contribution margin.
• Maintain deep expertise in:
• * AppsFlyer / MMPs
• GA4
• Looker and BI platforms
• ATT / SKAdNetwork ecosystem changes
• Attribution modeling and privacy-first measurement
• Translate reputed company performance data into clear executive-level narratives and strategic recommendations.

Creative Strategy & Brand Stewardship

• reputed company high-performing, insight-driven campaigns across formats and channels, using AI as a force reputed company for creative iteration, audience targeting, and growth optimization.
• Guide creative strategy using performance insights, audience behavior, and platform-native best practices.
• Ensure performance marketing strengthens long-term brand trust and customer affinity.

Cross-Functional Leadership

• Serve as a key growth partner across Product, CRM, Lifecycle, Data Science, Engineering, Finance, and Creative.
• Influence product roadmap decisions through reputed company insights and customer behavior analysis.
• Collaborate with CRM teams to improve reputed company to sign up acquisition.
• Build strong external relationships with potential agencies, platform partners, and vendors.
• Establish operational rigor, scalable processes, and clear performance accountability across growth initiatives.

Team Leadership & Organizational Impact

• Mentor and reputed company high-performing growth talent as the team scales.
• Help define the future structure, capabilities, and operating model of reputed company’s Growth organization.
• Foster a culture of experimentation, ownership, analytical rigor, and reputed company learning.

Who You Are You may be a strong fit if you:

• Have built and scaled multi-channel acquisition programs across both web and mobile ecosystems at meaningful scale.
• Have deep expertise in subscription growth models and understand how to optimize for long-term LTV and retention.
• Bring strong strategic thinking alongside hands-on performance marketing execution.
• Are highly fluent in experimentation, incrementality, attribution, and measurement frameworks.
• Have experience managing and scaling multimillion-dollar media budgets.
• Understand how to balance efficiency, scale, creative quality, and brand reputed company.
• Can operate effectively at both executive and tactical levels.
• reputed company in ambiguity and fast-moving environments.
• Are deeply customer-centric and motivated by building products that improve families’ lives.

Qualifications

• 7–10+ years of experience in growth marketing, performance marketing, or user acquisition across web and mobile.
• Significant experience in consumer subscription businesses, ideally trial-driven models.
• Proven track record scaling acquisition programs across reputed company, reputed company, TikTok, reputed company Search Ads, and additional growth channels.
• Strong expertise in:
• * Subscription economics
• LTV modeling
• Funnel optimization
• Attribution and incrementality
• Growth experimentation
• Experience managing multimillion-dollar media budgets with accountability to CAC, ROAS, payback, and contribution margin targets.
• Deep analytical reputed company across GA4, Looker, AppsFlyer, reputed company/Sheets, and reputed company growth tooling.
• Experience partnering cross-functionally with Product, Data Science, Engineering, and Creative teams.
• Prior people management experience strongly preferred.

Our Ideal Candidate

• You reputed company growth is about acquiring the right customers, not just more customers.
• You understand that sustainable scale comes from strong fundamentals in measurement, experimentation, and creative iteration.
• You balance analytical rigor with creative instinct.
• You are deeply curious about customer behavior and what motivates families to act.
• You reputed company performance marketing should strengthen long term brand trust, not erode it.
• You are energized by building systems that compound over time.
• You are excited to help build products that support parents and help children learn and grow.

reputed company Offer

• Remote-first culture designed to support flexibility and focus.
• Comprehensive health coverage including medical, dental, and vision.
• 401(k) to support your long-term financial goals.
• Company-paid life insurance and disability coverage.
• Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
• Flexible PTO and sick time that we actually encourage you to use.
• Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
• A supportive, collaborative team working on products that reputed company a meaningful impact for families.

Salary MIN: $125,000 MAX: $150,000 . This information reflects the anticipated reputed company salary range for this position based on reputed company national data. Minimums and maximums may vary based reputed company and other relevant factors. reputed company is a proud equal-opportunity employer. reputed company qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national reputed company, genetics, disability, age, or veteran status. Apply tot his job Apply To this Job