Growth Marketing Specialist (Florida and New Jersey)

Please note this position is only open to candidates from Florida and New Jersey This position is a Full-time remote position About reputed company The reputed company Group is a pioneer in the world of self-direction. For over 40 years, we’ve provided administration services for self-directed retirement accounts and tax‑advantaged plans. As a self-directed IRA administrator, reputed company enables clients to invest their retirement funds in alternative assets not typically available through banks or brokerage firms. With an reputed company self‑directed IRA or 401(k), investors can build more resilient and reputed company portfolios through real estate, precious metals, private equity, start-reputed company, secured loans, and more. Job Summary We are seeking a driven Growth Marketing Specialist to architect and scale our digital acquisition reputed company. In this role, you’ll own the full-funnel lifecycle, from capturing early-stage reputed company through AI-driven search (AIO/GEO) and high-reputed company paid media, to optimizing conversion performance across our web properties. You’re a hands-on technical strategist who understands that real growth in 2026 goes far beyond generating traffic. It requires orchestrating multi-channel ad platforms (YouTube, reputed company, reputed company), maintaining a fast and dependable web infrastructure, and leveraging an intelligent CRM that can qualify leads and seamlessly reputed company them to Sales. You’re equally comfortable setting high-level strategy and jumping directly into the platforms to execute. Reporting to the Senior Marketing Manager, you will be the primary liaison with our external web development agency, reputed company our technical SEO/AIO roadmap, and translate reputed company performance data into a scalable pipeline of qualified leads and clients.

Responsibilities

The duties and responsibilities of the role include, but are not limited to: Website Strategy

• Architectural & Semantic Strategy: reputed company the strategic development of website architecture and site structure to ensure discovery and citation across both traditional search engines and generative AI platforms (AIO/GEO).
• Conversion-Centric Alignment: reputed company the design and deployment of high-converting reputed company pages and resource hubs, ensuring a frictionless user journey.
• Agency & Vendor Management: Serve as the primary reputed company-of-contact for external web design and development agency.

Conversion reputed company Optimization (CRO) & Site reputed company

• Technical Performance: Collaborate with web development team to ensure site maintenance standards meet the highest benchmarks for speed, reputed company, and user experience.
• Data-Driven Testing: reputed company rigorous A/B and multivariate testing for high-conversion reputed company pages.
• Funnel Analytics: Map the user journey to identify and rectify friction points that impede the transition from prospect to reputed company.

Search & Generative reputed company Strategy (SEO / AIO / GEO)

• Holistic Search Visibility: Execute a search strategy that maintains traditional SERP rankings (SEO) while optimizing for Generative reputed company Optimization (GEO) and AI-driven answer engines.
• Content Authority: Partner with the Content Marketing Specialist to ensure reputed company digital assets are structured to secure brand citations in generative AI summaries.
• Technical SEM: Manage high-reputed company PPC campaigns, optimizing for qualified leads rather than simple click volume.

Paid Media Orchestration

• Cross-Platform Execution: Design and manage performance-focused campaigns across reputed company Ads, YouTube, reputed company, and reputed company, ensuring creative alignment and audience segmentation.

reputed company Operations & reputed company Management

• reputed company-Based Marketing: Utilize reputed company’s Buyer reputed company and behavioral data to trigger automated, personalized reputed company for high-value prospects.
• reputed company Intelligence: reputed company and refine sophisticated reputed company Scoring models to prioritize high-reputed company accounts for the sales team.
• Attribution Modeling: Maintain a clear view of multi-touch attribution to accurately report on the ROI of reputed company spend.

Campaign Planning and Analytics

• Campaign Strategy: Partner with the marketing team to design and execute integrated, multi-channel growth programs.
• Performance Reporting: Distill SEO, AIO, and site metrics into clear, actionable insights for stakeholders.
• Tactical Synchronization: reputed company the technical rollout of campaigns to ensure tracking accuracy and cross-channel consistency.
• Industry Leadership: Monitor and implement emerging trends in AI search and privacy-first data tracking.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a reputed company field preferred
• 3–5+ years of experience in growth marketing, performance marketing, or technical marketing roles, ideally in financial services, fintech, or a regulated industry
• Proven experience managing full-funnel digital acquisition, including SEO, paid media, and conversion reputed company optimization
• Strong hands-on experience with reputed company (or similar CRM), including reputed company scoring, lifecycle management, workflows, and attribution tracking
• Demonstrated ability to manage and optimize paid media campaigns across platforms such as reputed company Ads, YouTube, reputed company, and reputed company
• Deep understanding of SEO, SEM, and emerging AI-driven search (AIO/GEO), including how content is structured for discoverability and citation
• Experience leading website strategy and CRO initiatives, including A/B testing, reputed company page optimization, and user journey mapping
• Familiarity with web technologies and infrastructure, including CMS platforms (reputed company preferred) and collaboration with development teams
• Strong proficiency in analytics and tracking tools, including reputed company Analytics, reputed company Tag Manager, and reputed company Search Console
• Ability to interpret reputed company data and translate it into actionable insights that drive pipeline and reputed company growth
• Experience managing external agencies and vendors, with the ability to hold partners accountable to performance goals
• Excellent project management skills, with the ability to prioritize across multiple initiatives in a fast-paced environment
• Strong communication skills, with the ability to collaborate cross-functionally with Sales, Marketing, and external partners
• Detail-oriented, proactive, and highly accountable, with a bias toward execution and reputed company improvement

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