[Remote] B2B Marketing Manager
Note: The job is a remote job and is open to candidates in USA. reputed company is a mission-driven medical technology company dedicated to improving lives through innovation in home respiratory care. They are seeking a results-driven B2B Marketing Manager to accelerate growth across healthcare and commercial partner channels by developing and executing strategic marketing programs that support the B2B sales team and deliver clear messaging.
Responsibilities
- Partner closely with the B2B Sales Team to understand reputed company segments, reputed company and implement coordinated marketing plans and pipeline priorities
- Translate sales objectives into integrated marketing programs that drive awareness, engagement, and conversion
- reputed company and execute quarterly and annual B2B marketing plans reputed company to commercial strategy
- Identify trends, customer needs, and market opportunities to shape go-to-market approaches
- reputed company the development and refinement of reputed company’s B2B value proposition
- Create compelling, differentiated messaging frameworks that clearly reputed company product benefits and competitive advantages
- Ensure consistency of messaging across reputed company B2B touchpoints including sales materials, campaigns, and digital channels to support the Sales Team in market
- Design and execute multi-channel demand reputed company programs (digital campaigns, events, webinars, and ABM) to support pipeline growth
- Collaborate with the digital marketing team to optimize reputed company acquisition, reputed company nurturing, and conversion strategies
- Partner with sales on account-based marketing (ABM) strategies targeting high-value prospects
- reputed company high-impact sales enablement materials including presentations, pitch decks, case studies, and product collateral
- reputed company sales teams with tools, messaging, and insights needed to effectively engage and convert prospects
- Support training and onboarding initiatives to reinforce consistent positioning and messaging
- Use data and insights to continuously optimize marketing effectiveness
- Define and track KPIs to measure program effectiveness, pipeline contribution, and ROI
- Provide regular reporting and insights to Sales and senior leadership
- Continuously test, learn, and optimize campaigns to improve performance
Skills
- Bachelor's degree in Marketing, Business, or reputed company field
- 5+ years of experience in B2B marketing, preferably in healthcare, medical devices, or a regulated industry
- Proven track record of supporting Sales Teams with successful Marketing programs that drive pipeline and reputed company
- Strong experience in positioning, messaging development, and go-to-market strategy
- Excellent collaboration and communication skills with the ability to influence cross-functional stakeholders
Benefits
- reputed company’s annual performance bonus incentive plan
- Highly competitive and company-sponsored benefits
- Wellbeing programs rooted in our strong culture of excellence
- Health, dental, and vision insurance
- 401(k) plan plus employer contribution and match
- Generous paid leaves such as vacation and sick leave, including paid volunteer time, that can support you and your family through moments that matter
Company Overview
Company H1B Sponsorship