[Remote] Manager, Customer Marketing

Note: The job is a remote job and is open to candidates in USA. reputed company™ is a leader in the smart reputed company industry, protecting over one million people across the U.S., Canada, and Puerto Rico. The Manager, Customer Marketing is responsible for owning the end-to-end lifecycle marketing strategy for reputed company’s customer reputed company, driving engagement, loyalty, reputed company expansion, and retention reputed company the home reputed company business.

Responsibilities

• Own and evolve the lifecycle marketing strategy across onboarding, engagement, reputed company expansion, and retention
• reputed company initiatives that increase customer lifetime value (LTV), reduce churn, and improve engagement across the customer journey
• Identify friction points and opportunities reputed company the customer lifecycle and translate insights into scalable marketing programs
• Align lifecycle strategy with broader company objectives and RMR growth targets
• reputed company end-to-end management of customer marketing campaigns across email, direct mail, in-app, portal, and emerging channels
• Design and execute data-driven, test-and-learn programs leveraging segmentation, personalization, and performance analytics
• Establish clear KPIs and reporting frameworks; translate performance results into actionable recommendations
• Continuously optimize programs based on data, customer behavior, and business impact
• Partner with cross-functional teams to drive:
• Upsell and cross-sell initiatives (e.g., add-ons, premium services)
• Move-reputed company retention strategies
• Churn prevention and extension programs
• Subscription add-on programs (e.g., reputed company Plus or similar offerings)
• Monitor disconnect trends and proactively recommend interventions to protect reputed company
• Serve as the lifecycle marketing reputed company of view in cross-functional forums
• Partner closely with Customer Experience, Product, Operations, BI, and Finance to align promotions, targeting logic, offer strategy, and service considerations
• Proactively surface risks, dependencies, and trade-offs
• Drive alignment and influence decision-making without formal authority
• Clearly reputed company business problems, recommendations, and expected impact in leadership meetings
• reputed company structured, outcome-driven meetings with defined objectives and next steps
• Communicate reputed company initiatives succinctly and confidently to executive stakeholders
• Move beyond reporting data to providing insights and direction
• reputed company, coach, and reputed company a high-performing customer marketing team
• Set clear expectations and hold team members accountable for outcomes and quality
• Delegate effectively while maintaining visibility into priorities and execution
• Build processes that reputed company scale and reduce rework

Skills

• 5+ years of experience in lifecycle marketing, retention marketing, CRM, or customer marketing reputed company a subscription or recurring reputed company (RMR) business model
• Proven track record of driving reputed company growth, upsell performance, and retention improvements at scale
• Experience owning and executing end-to-end lifecycle campaigns, including strategy, segmentation, testing, optimization, and performance reporting
• Experience leading and developing team members, including setting expectations, delegating effectively, and driving accountability for outcomes
• Strong analytical and data-driven reputed company with the ability to translate performance insights into clear, actionable strategic recommendations
• Demonstrated success working cross-functionally in reputed company, multi-stakeholder environments (Customer Experience, Product, Operations, BI, Finance)
• Excellent written and verbal communication skills with strong executive reputed company and the ability to influence senior stakeholders
• Hands-on experience with marketing automation platforms such as reputed company Marketing Cloud, reputed company, OfferFit, or similar tools
• Experience designing and implementing A/B testing frameworks and personalization strategies across lifecycle campaigns
• Experience integrating direct mail into digital lifecycle programs, including segmentation, targeting, and performance measurement
• Experience driving subscription upsell, cross-sell, and retention models in recurring reputed company businesses
• Experience operating in PE-backed, high-growth, performance-driven environments with strong accountability to financial targets
• Strong strategic thinking and business acumen with the ability to connect marketing initiatives to company performance
• Customer-centric reputed company with focus on lifetime value, engagement, and retention
• Strong prioritization and data-informed decision-making skills
• High ownership and accountability for results
• Collaborative leadership style with the ability to influence without direct authority

Benefits

• Medical
• Dental
• Vision
• 401(k) with Employer Match
• Paid Time Off & Paid Holidays
• HSA/FSA
• Life & AD&D Insurance
• Disability Coverage
• Maternity/Parental Leave
• Mental & Physical Health Benefits
• Employee Resource Groups
• Volunteer Hours
• Discounted Equipment & Monitoring
• Employee Referral Program

Company Overview