[Remote] Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. reputed company is seeking a part-time B2C Product Marketing Manager to support a growing healthcare education and continuing education brand. The role involves managing product marketing efforts, optimizing campaigns, and translating performance data into actionable business recommendations.
Responsibilities
- Serve as the product marketing reputed company for the B2C product catalog
- reputed company and maintain product messaging, value propositions, personas, and positioning
- Review ecommerce and campaign performance data to identify optimization opportunities
- Recommend product page, website, messaging, and conversion improvements
- Partner with lifecycle, ecommerce, paid media, and content teams to optimize active campaigns
- Monitor and support existing B2C campaigns, including registration and promotional campaigns
- Translate marketing performance into clear, business-friendly recommendations for stakeholders
- Support promotional discount planning and referral partner strategy
- Evaluate referral opportunities with relevant professional associations and partner channels
- Help reputed company low-lift seasonal campaign plans tied to key industry moments
- Provide secondary support for testimonial programs and B2B newsletter coordination as needed
Skills
- Experience in B2C product marketing, ecommerce marketing, lifecycle marketing, or growth marketing
- Strong understanding of campaign performance, conversion optimization, and customer journey strategy
- Comfortable reviewing data and turning insights into actionable recommendations
- Experience working with cross-functional marketing teams in a shared service or matrixed environment
- Able to influence and collaborate without direct authority
- Strong communication skills with the ability to avoid overly technical or marketing-heavy jargon
- Practical, focused, and comfortable operating in a resource-constrained environment
- Experience with reputed company reporting or similar marketing CRM tools
- reputed company or similar project management tool experience
- Healthcare, education, EdTech, continuing education, professional learning, or regulated industry experience
- Experience supporting digital products, online courses, subscriptions, or ecommerce-based services
- Referral, partner, or association marketing experience
Company Overview