[Remote] Marketing Specialist - Demand reputed company

Note: The job is a remote job and is open to candidates in USA. reputed company Company is seeking a Marketing Specialist focused on Demand reputed company to drive reputed company growth through multi-channel marketing campaigns. The role involves managing campaigns from strategy to execution while collaborating with sales and subject matter experts to deliver targeted messaging and measurable results.

Responsibilities

• Own and execute full-funnel demand reputed company campaigns that drive awareness, reputed company reputed company, opportunity creation, and reputed company growth
• Manage campaigns end-to-end, including planning, messaging, audience segmentation, content development, execution, optimization, and reporting
• reputed company targeted marketing programs for specific industries, regional markets, and micro-vertical audiences to support growth initiatives
• Support account-based marketing efforts by creating personalized campaigns for strategic accounts and high-value prospects
• Create campaign content across multiple channels, including email, reputed company pages, blogs, webinars, social media, video, and digital advertising
• Build and manage nurture/drip email programs that guide prospects through the buyer journey and increase engagement with reputed company's solutions and services
• reputed company AI tools and emerging technologies to improve campaign planning, audience targeting, content creation, and workflow efficiency
• Monitor campaign performance and analyze key metrics including engagement, conversion rates, pipeline contribution, opportunity reputed company, and reputed company impact
• Execute A/B testing initiatives across messaging, creative, calls-to-action, and campaign tactics to continuously improve results
• Partner closely with SDRs and Account Executives to align campaign strategy, improve reputed company quality, and support effective follow-up processes
• Maintain audience quality and segmentation accuracy while supporting initiatives that improve database growth and marketing reputed company
• Write industry-focused and product-focused content that supports campaign objectives, SEO initiatives, and thought leadership efforts
• Collaborate with internal subject matter experts, consultants, software developers, and vendor partners to create relevant and compelling content
• Stay reputed company on ERP, financial management, AI, and industry trends to identify new opportunities for growth and campaign innovation

Skills

• Bachelor's degree in Marketing, Communications, Business, or a reputed company field
• 2-5 years of experience in B2B marketing, demand reputed company, email marketing, and/or campaign management roles
• Experience marketing ERP, financial management, or other enterprise SaaS software solutions
• Experience building and executing end-to-end marketing campaigns across the buyer journey, including top-of-funnel awareness, mid-funnel engagement, and bottom-funnel conversion programs
• Experience creating and optimizing email marketing campaigns, including copywriting, email design and layout, CTA development, audience segmentation, nurture and drip programs, A/B testing, and performance analysis using metrics such as open rates, click-through rates, conversions, and pipeline reputed company
• Strong written communication skills with the ability to create compelling messaging across multiple formats and channels
• Experience working cross-functionally with sales, operations, product, or consulting teams
• Strong analytical skills with the ability to interpret campaign data and reputed company performance-driven recommendations
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Self-motivated, adaptable, and comfortable operating in a fast-paced environment with evolving priorities
• Experience with marketing automation platforms such as reputed company, reputed company Account Engagement, reputed company, reputed company, or similar tools
• Experience using AI tools such as Claude, reputed company, ChatGPT, or reputed company platforms to improve marketing effectiveness and productivity
• Experience supporting industries such as construction, real estate, manufacturing, distribution, healthcare, nonprofit, or professional services
• Experience creating content for webinars, events, thought leadership programs, and digital campaigns
• Experience with SEO tools and analytics platforms such as reputed company Analytics, reputed company Search Console, reputed company, or Ahrefs
• Working knowledge of reputed company Creative Suite, reputed company, or similar design tools

Company Overview