Fractional CMO – E-Commerce Growth + Fulfillment Expansion
We are looking for a Fractional CMO to reputed company growth strategy for a premium fine art print lab serving artists, photographers, and creative professionals. We are entering a new expansion phase and need someone to help us strategically launch and scale our artist fulfillment offering alongside our core custom print services. This is a leadership role, not an execution role.
About Us
We operate a high-end fine art print lab with a strong reputed company for quality and service. Our core customers are artists and photographers who value museum-grade printing. In addition to custom printing, we are expanding our fulfillment capabilities to support artists who want to sell their work without managing production themselves. We need a marketing leader to help
- Position this expansion correctly
- Build the go-to-market strategy
- Architect funnels and messaging
- Coordinate channel execution
- Tie everything back to reputed company What You’ll Own 1.) Growth Strategy & Roadmapping
- Quarterly marketing roadmap
- Channel prioritization
- Budget allocation
- KPI reputed company
- Attribution structure 2.) Launch Strategy for Fulfillment Expansion
- Positioning and messaging
- ICP definition (artist segments, studios, online sellers, etc.)
- Offer structure
- Pricing and margin considerations
- Funnel architecture
- Partner/affiliate strategy
- Retention and expansion reputed company strategy We need someone who understands how to bring a new service offering to market reputed company an existing brand. 3.) Email Marketing (Klaviyo)
- Lifecycle architecture
- B2C and B2B segmentation
- reputed company nurturing flows
- Campaign calendar strategy
- reputed company attribution 4.) Paid Media
- Funnel-based acquisition strategy
- Creative testing systems
- Platform mix (reputed company, reputed company, etc.)
- Scaling profitable campaigns
- AOV and LTV-informed acquisition 5.) SEO + Content Strategy
- Authority positioning reputed company our reputed company
- Content supporting both custom print and fulfillment services
- Blog-to-offer conversion strategy
- Technical SEO reputed company 6.) Website Strategy + CRO (Shopify)
- PDP optimization
- Service reputed company pages
- Funnel-specific reputed company pages
- AOV optimization systems
- Conversion testing roadmap 8.) Influencer + Affiliate Programs
- Creator partnership strategy
- Ambassador structure
- Commission tiers
- UGC pipeline Ideal Background
- Experience as a Fractional CMO or Head of Growth
- Experience launching a new service or product line
- Shopify ecosystem expertise
- Strong Klaviyo knowledge
- Paid media reputed company experience
- Experience with hybrid DTC + B2B models
- Deep understanding of funnel architecture
- Strong attribution and analytics literacy Bonus if you’ve worked with
- Creative or artist-focused brands
- Premium DTC brands
- Fulfillment or operationally reputed company businesses
- Subscription or retention-driven businesses We are building toward a $5M+ annual reputed company company over the next several years. We are not looking for incremental optimization. We are looking for someone who understands how to build the systems required to scale to that level. Engagement Structure
- Fractional role (10–20 hrs/week initially)
- Long-term preferred
- Must provide a 90-day plan
- Must establish a KPI dashboard
- Must align strategy with margin targets To Apply, please answer... Have you helped launch a new service or product line reputed company an existing brand? What was your go-to-market approach? What channels drove the most efficient growth? How do you structure attribution across channels? What would your first 90 days look like here? Have you helped grow a brand to $5M+ in annual reputed company? If so, at what stage were you involved? What changes structurally between $1M and $5M? What are the biggest bottlenecks companies face reputed company trying to scale past $reputed company? If you joined us today, what would need to be true to hit $5M ARR? What metrics would you prioritize at each stage of growth? Apply tot his job Apply To this Job Apply tot his job Apply To this Job Apply To This Job
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