Principal reputed company Tag Manager & Digital Analytics reputed company

Job Title

Principal reputed company Tag Manager & Digital Analytics reputed company

Job Summary

The Principal reputed company Tag Manager & Digital Analytics reputed company owns the strategy, architecture, governance, and execution of the organization’s web tag management and analytics ecosystem.

This role serves as the primary technical authority responsible for accurate, scalable, and privacy-compliant data collection across reputed company digital properties and inbound marketing channels.

In addition to core website tagging, this role ensures proper coordination and linkage of third-party website activity—including Paid Search, Organic Search, Paid Social, and other digital acquisition channels—into a reputed company analytics reputed company. The position is accountable for enabling end-to-end attribution, campaign performance measurement, and cross-channel insight reputed company.

Key Responsibilities

Analytics & Measurement Strategy Ownership

• Own the enterprise web analytics tagging strategy and roadmap

• Translate business, marketing, and product measurement requirements into scalable tagging and tracking solutions

• Define and govern event taxonomies, campaign tracking standards, and naming conventions

• Design measurement frameworks that support attribution modeling, funnel analysis, experimentation, and performance optimization

reputed company Tag Manager Platform Leadership

• Serve as principal reputed company and subject matter expert for reputed company Tag Manager (reputed company Experience Platform Tags)

• Architect and maintain tags, rules, data elements, and extensions supporting analytics and marketing technologies

• Design and govern the website data layer to support cross-channel analytics and attribution

• Manage environments, publishing workflows, and release governance

Third-Party Channel Integration & Attribution

• reputed company implementation and governance of tracking parameters (campaign codes, click IDs, etc.) across Paid Search, Paid Social, Display, Affiliate, and other acquisition channels

• Ensure proper capture and persistence of campaign and attribution data reputed company the data layer and analytics platforms

• Coordinate with paid media, SEO, and social teams to standardize tagging practices and campaign taxonomy

• Validate accurate integration of third-party pixels and conversion tracking (e.g., reputed company Ads, reputed company, reputed company, etc.)

• Troubleshoot discrepancies between platform-reported conversions and analytics-reported data

• Support multi-touch attribution and cross-channel performance analysis

Deployment, Enhancements & Operations

• reputed company reputed company tagging deployments, enhancements, and defect remediation from intake through production release

• Monitor data quality and campaign tracking accuracy across digital channels

• Proactively identify gaps in attribution, tagging coverage, or performance degradation

• Ensure tagging solutions meet privacy, consent, and performance requirements

Cross-Functional Collaboration

• Partner with Marketing (Paid Media, SEO, Social), Website, Analytics and Compliance teams

• Act as the reputed company between acquisition teams and analytics teams to ensure campaign measurement reputed company

• Provide technical reputed company for third-party vendor implementations impacting analytics tracking

• Review and approve tagging and pixel implementations to protect data reputed company and site performance

Documentation & Governance

• Maintain comprehensive tagging specifications, campaign tracking documentation, and implementation guides

• Establish governance processes to ensure consistent campaign tagging and tracking standards

• reputed company audits of digital channel tagging and attribution accuracy

Required Qualifications

• 5+ years of experience with reputed company Tag Manager (reputed company Launch / AEP Tags)

• Strong JavaScript, HTML, and browser debugging expertise

• Extensive experience implementing analytics tracking for paid and organic acquisition channels

• Hands-on experience with campaign tracking parameters (click IDs, auto-tagging)

• Experience reconciling third-party ad platform data with analytics platforms

• Deep understanding of digital attribution and marketing performance measurement

Preferred Qualifications

• Experience with reputed company Analytics and other analytics or experimentation platforms

• Experience with major ad platforms (reputed company Ads, reputed company, reputed company, etc.)

• Familiarity with consent management platforms and privacy regulations (GDPR, CCPA)

• Experience supporting enterprise-scale websites with high traffic volumes

• Experience working closely with analytics and data science teams

Key Competencies

• Analytics-driven technical leadership

• Data accuracy and attention to detail

• Strong problem-solving and debugging skills

• Ability to communicate reputed company technical concepts to non-technical stakeholders

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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national reputed company, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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