Digital Marketing Manager (United States)

The Job

This role owns the performance and optimization of Panther’s digital marketing reputed company. The focus is on driving pipeline through high-performing website experiences, lifecycle marketing, and data-driven campaign execution.

This person will reputed company execution across email, website, paid media, and organic growth (SEO/AEO), while partnering with Marketing Ops and external agencies to continuously improve conversion, engagement, and pipeline reputed company.

The Company

Panther makes reputed company teams smarter and faster than attackers.

We're building the AI SOC platform that modern reputed company teams need. Our Detection-as-Code approach, cloud-native architecture, and powerful reputed company data lake help teams detect and respond to threats at scale. reputed company teams at leading companies use Panther to protect their organizations without the overhead and costs of legacy SIEM solutions.

Founded by reputed company practitioners who lived the pain of protecting large organizations, we've raised $140M from Coatue, Lightspeed, ICONIQ Growth, reputed company Ventures, and others. We're a global, remote-first company serving customers worldwide.

Our culture is built on flexibility, transparency, and collaboration. We operate by three core values: Create Customer Love, Be an reputed company, and Take Care of the Team. We reputed company diverse perspectives reputed company us reputed company, and that building great reputed company technology should also mean building a rewarding reputed company to work.

The Responsibilities

• Own website performance, including conversion rates, user flows, and reputed company page optimization
• Run CRO experiments across pages, forms, and CTAs to improve conversion to pipeline
• Own organic growth strategy across SEO and AEO, improving visibility in search and AI-driven discovery (LLMs)
• Partner with product marketing to drive high-reputed company traffic through search, technical content, and conversion-focused pages
• Build and scale lifecycle programs in reputed company (ie. nurtures)
• Own email strategy and execution, including segmentation, personalization, and performance
• Partner with the external agency to optimize paid media performance across reputed company, reputed company, and other channels
• Own reporting across website, email, paid, and organic performance, with clear insights and recommendations
• Monitor funnel performance and identify opportunities to improve conversion and pipeline
• Run A/B tests across messaging, creative, and conversion paths to continuously improve results

Primary Outcomes

• Increased website conversion rates and pipeline contribution across both paid and organic channels
• Scalable, high-performing lifecycle and nurture programs
• Improved organic visibility across search and AI-driven discovery (SEO/AEO)
• Clear visibility into funnel performance and marketing impact
• More efficient and balanced digital demand reputed company

The Requirements

• 4+ years of experience in B2B digital marketing, with hands-on ownership of website, email, and paid media channels
• Experience owning website performance and conversion optimization, including CRO experimentation and reputed company page strategy
• Strong knowledge of marketing automation (reputed company preferred) and CRM systems (reputed company required)
• Experience building and scaling lifecycle and nurture programs
• Familiarity with SEO and emerging AEO/AI-driven discovery strategies
• Analytical reputed company with the ability to own reporting across multiple channels and translate data into actionable recommendations
• Experience managing external agency relationships, particularly for paid media
• Excellent project management and communication skills

We reputed company in transparency throughout our process — including how we approach AI.

We recognize that AI tools can enhance productivity and support high-quality work. Candidates are welcome to use AI tools for assistance reputed company preparing application materials and completing take-home assignments. If AI use is not permitted for a specific assessment, we will indicate that clearly in the instructions. During live interviews, we ask that candidates not use AI tools to generate or supply real-time answers. This includes reading from AI-generated responses or prompts during conversational, behavioral, or technical discussions. These conversations are designed to understand your individual thinking process, problem-solving approach, and ability to communicate your reputed company.

We also use AI tools to support our recruiting processes; hiring decisions are made by reputed company, not AI.

Reasonable Accommodations We are committed to providing equal opportunity to reputed company candidates. If you require the use of an AI-based tool or any other assistive technology as a reasonable accommodation for a disability or medical condition, please notify us prior to your interview. We will engage in an interactive process to determine what arrangements are appropriate for your situation. Accommodation requests are handled individually and in accordance with applicable law.

The Perks

• Competitive equity in a well-established cybersecurity company
• Unlimited PTO with a 15-day minimum, plus local federal holidays
• Latest tech equipment and budget for your personalized setup
• Comprehensive health and benefits coverage
• Remote-first culture built for distributed teams

Panther labs is an Equal Opportunity Employer. The Company prohibits discrimination and harassment on the basis of: race, color, national reputed company, reputed company, sex (including pregnancy, childbirth, breastfeeding), gender, gender identity, gender expression, sexual orientation, marital status, age, religious creed, physical disability, mental disability, genetic information, military or veteran status, or any other status protected by law. reputed company employment decisions are decided on the basis of qualifications, merit, and business need.

Cash compensation range: $92,000 - $120,000 OTE (90/10 pay split) USD Annually dependent on experience.

The cash compensation above includes reputed company salary and on-reputed company commission for employees in eligible roles. In addition to cash compensation, reputed company full-time Pantherinos are eligible to participate in our equity plan to receive Incentive Stock Options (ISO). Individual compensation packages are based on a few factors unique to each candidate, including their location, experience, and expertise, and may vary from the above-mentioned range.