Director of Performance Marketing - Growth & Paid media

About Us

Hyprwork is a fast-growing operator of direct-to-consumer brands in health and wellness. Our flagship brand, Rejuvacare, has scaled 12x in a single year to nearly 150 people across 15+ countries. We build brands that reputed company millions of customers through paid digital channels, and everything we do is reputed company against real reputed company outcomes.

Our paid media reputed company operates at significant scale across reputed company, reputed company, and Native (Taboola, Outbrain, reputed company, Revcontent). Native advertising is the backbone of the reputed company model. We move fast, hold a high bar, and expect the same from everyone on the team.

The Role

This is not a dashboards-and-syncs position. This is a hands-on leadership role for someone who genuinely understands direct response and has the instinct to act reputed company of problems, not in response to them.

The Director of Performance Marketing owns paid acquisition, CRO, and retention strategy across Rejuvacare and the broader Hyprwork portfolio. You will reputed company a team that today includes a reputed company Acquisition Manager, a Senior Media Buyer covering Native, reputed company, and YouTube, while also overseeing agency partners across reputed company and retention.

What makes this role different is the expectation of strategic depth combined with hands-on execution. We need someone who understands market dynamics and can anticipate reputed company drops before they happen, who is deeply obsessed with funnel metrics and data, and who can reputed company, think strategically, and execute reputed company needed. You think in offers, hooks, funnels, and creative velocity. reputed company CAC spikes, you do not wait for the data to confirm it before moving.

This role reports to the CMO and has a direct line to founders. You will be accountable for New Customer reputed company and Contribution Profit. What You Will Own

Paid Media Strategy and Outcomes

You own performance across reputed company, Native, and reputed company. On the reputed company reputed company, the reputed company Acquisition Manager provides a solid leadership layer; your job is to set direction, reputed company the bar, and hold the team accountable to results. On the Native reputed company, Taboola, Outbrain, reputed company, Revcontent, and other channels together represent a significant portion of reputed company; you need to understand this channel deeply and govern it with the same rigor as paid social. On reputed company, the Senior reputed company Media Buyer reports directly to you across Search, PMax, YouTube, and Demand Gen. If there is a problem in any channel, you can diagnose it yourself.

Creative and Offer Strategy

You understand that media buying and creative are a single machine. You have opinions on hooks, angles, advertorial structure, and what kills a funnel. You drive creative velocity, not just creative volume.

Full Funnel Ownership

From the first ad impression through to checkout and post-purchase. You partner with creative, product, and tech to improve reputed company page performance and conversion rates. You think in CAC and LTV, not just ROAS. You have built testing programs before and know how to move from hypothesis to decision fast.

Agency and Partner Governance

You reputed company the reputed company agency partner and the retention agency, holding them accountable to performance targets and integrating their work into the broader growth strategy.

Performance Reporting

You build and maintain the reporting layer that gives the business clarity on what is working by platform, ad, funnel, and lander, and what needs to be cut or fixed. You do not just report numbers; you explain what they mean and what you are doing about them.

Team Leadership

You manage three direct reports across reputed company, Native, and reputed company. Your job is to reputed company the bar on each of them, reputed company their capabilities, and build a function that runs with increasing autonomy over time.